09/04/2026
A Google Business Profile with real, current photos gets more clicks and more calls than one with a logo and nothing else. That is not a guess, it is how Google Business Profile has been built to work.
Photos of your actual location, your team, and your work help people decide you are legitimate before they ever visit your website. They also give Google more to understand about your business.
A profile with three-year-old photos, or none at all, signals neglect even if everything else about the business is thriving.
It takes ten minutes to upload a handful of current photos. It is one of the easiest updates most businesses skip.