Perennial Creative Co.

Perennial Creative Co. Brand identity and website design for professional and creative service businesses.

The details, since you asked. 👀Last time, I shared the story behind The Nowell Firm. This time, let's talk about the pie...
06/17/2026

The details, since you asked. 👀

Last time, I shared the story behind The Nowell Firm. This time, let's talk about the pieces that make the brand work.

This was a full branding and website project, including a custom logo and monogram, visual identity system, brand guide, website design, and print and digital materials - business cards, letterhead, notecards, envelopes, email signatures, and social media headers - so the brand shows up consistently everywhere Serena does.

The monogram started with the letter N and the shape of a football, but I didn't want it to feel static or overly traditional. Serena works in sports law and NIL representation, so there needed to be a sense of movement and momentum without sacrificing professionalism. The final mark strikes that balance and became the foundation for the circular badge you see here.

The color palette follows the same thinking. Deep teal brings credibility and expertise. Electric lime adds energy and ambition. Together, they help the firm stand apart from the sea of navy-blue law firm branding.

And then there's the tagline: The Deal Is In The Details, which ties it all together perfectly. We couldn't have said it better ourselves.

Swipe to see more. ➡️

📍 Brand Identity · Website Design · Print Collateral · Digital Assets

A couple of calls I've had recently with businesses ready for serious growth have had me thinking about how business own...
05/13/2026

A couple of calls I've had recently with businesses ready for serious growth have had me thinking about how business owners can sequence their investments to see the best returns and growth.

Once we're past the beginning stages of business (taking any and every call, feeling out what services work best, figuring out which clients are the right fit), we start to know what our business actually is and who it's for. And that's usually when the instinct kicks in to scale up. More visibility. More leads. A real growth push.

The momentum is there. You may have some budget or time to put towards growth. The plan to invest in ads, PR, partnerships, or a podcast tour is locked in.

But the place to send all that traffic? It hasn't quite caught up to the business that's actually been built.

Paid media is fertilizer. Powerful and fast-acting, but it works on soil that's already taking root, not on bare dirt. If your brand and site aren't there yet, a growth push won't fix that. It'll just put more eyes on it.

We really want to help businesses make the best of their investments. So if you're eyeing a paid push (Facebook ads, Google ads, a PR campaign, an influencer partnership, a podcast tour, a booth at a conference, a signature sponsorship) and you can feel that something's off, let's talk about it on a Brand Clarity Call. Link in bio.

04/17/2026

Louisville’s most celebrated jeweler just got a whole new online home, and we built it from the ground up. Brand identity, custom patterns, icons, color system, typography, and every last detail of the visual design. Go see it for yourself at theleakeco.com and give a follow while you’re at it. 💎

Spring has arrived and I am thrilled. And I am terrified. I am both at once. Two sides of the same coin, half night, hal...
03/20/2026

Spring has arrived and I am thrilled. And I am terrified. I am both at once. Two sides of the same coin, half night, half day.

Every dang year the spring equinox sneaks up on me and I'm hit with joyful panic, equal parts "yay, more light every day!" and "wait, how is it already spring?!"

But I am shirking off the "what am I even doing with my life" energy, because we have big things taking root this season and I am excited to share them with you.

⚖️ 🏈 The Nowell Firm needed a brand energetic enough for ambitious athletes but serious enough for big deals, and that's...
02/11/2026

⚖️ 🏈 The Nowell Firm needed a brand energetic enough for ambitious athletes but serious enough for big deals, and that's exactly what made this project such a fun challenge. The brand and site are live and I'm so excited to finally share it with you!

Serena came to us during a major business pivot: transitioning from government law to sports law. Too corporate and she'd blend in with every other law firm. Too casual and athletes wouldn't trust her with their future.

We needed that sweet spot between legal gravitas and athletic dynamism, a brand that could bridge both worlds and speak to two very different audiences at once.

We built a brand that stands completely apart from those big generalist firms. The Nowell Firm is a boutique sports law practice that honors serious legal expertise while connecting with the energy of athletic culture.

"Thank you and your team so much. You made this so much easier than I could have imagined. I am so pleased and relieved." — Serena

Click through to see some of the the brand and site ➡️

If you’re working on repositioning your expertise we’d love to help you out. Send me a dm or hop on over to our site.

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Louisville, KY
MAJOR: 402XX, MINOR: 400XX, 401XX

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