09/01/2026
September is Life Insurance Awareness Month.
For financial advisors, it’s a great reminder that life insurance deserves to be part of the broader planning conversation.
Life insurance isn’t just about a death benefit. Depending on the client and strategy, it can play an important role in:
• Protecting a family’s financial future
• Creating a more efficient legacy
• Addressing future tax risk
• Supplementing retirement income strategies
• Helping clients prepare for the unexpected
The key is helping clients understand where life insurance may fit within their overall financial plan.
Throughout September, we’ll be sharing insights, statistics, and resources advisors can use to start better life insurance conversations with their clients.