Swoogo

07/18/2024

So you're leaning into event marketing. But where do your events fit in your overarching, omni-channel marketing strategy, and what's the right way to leverage them?

Swoogo's Director of Product Marketing, Katie Golland sat down with our partners at Walls.io to talk about event maturity and the role of events in delivering business outcomes.

Watch the whole interview here: https://www.youtube.com/watch?v=qQlqysp1XvA

07/09/2024

It’s easy to think of ‘an event’ as a moment in time. A day or two of togetherness: a punctuation mark. But from an event organizer’s perspective?...Lol.

If you’re the kind of event leader who knows events start long before and end long after the day-of, we’ve got great news.

Swoogo just partnered with Brella to optimize attendee experiences pre-, during-, and post-event. 🎉

What does that mean, exactly?

✅ Build your event and brand in Swoogo, then sit back and let it populate in Brella

✅ Collect registrations in Swoogo; they’re automatically ported to Brella

✅ Keep your registrants engaged, informed, and building community with Brella’s event app. With Brella you get AI-enhanced matchmaking, plus a host of other features on demand including: attendee scanning, agendas, push notifications, and event ‘stories.’

✅ Get in-depth analytics from both Brella and Swoogo for event insights at your fingertips.

That’s easy integration and enhanced engagement across your ✨entire✨ event lifecycle with Swoogo and Brella.

Learn more about the partnership 👇

Discover the power of Swoogo and Brella partnership for creating exceptional event experiences. Optimize attendee engagement and get valuable insights for future events.

03/26/2024

Road trips, jazz, the dinner you make when no one else is home: abstract goals make some things WAY better.

Events, though? Not so much.

When everything from your registration form to your speaker lineup has the power to change your outcome, knowing where you're supposed to end up 𝘳𝘦𝘢𝘭𝘭𝘺 counts.

So how do you measure event success?

Join Bethany Murphy, CMP from 6sense to learn how she and her team set event goals to make sure every detail is moving in the right direction.

March 28th
1 PM EST
Free.99 to attend
Register here 👇

Advocating for a higher events budget without ROI data is like trying to run a marathon in flip-flops. To show that your events really make a difference for your business goals, it's crucial to connect them with the right KPIs

11/10/2023

Got the post-IMEX blues? We sure do. 💙 Check out our recap as told by Jihan Donawa Gibson – we're talking booth design, Zoom Events partnership, and everything in between.

https://hubs.ly/Q028rrZk0

Swoogo attended IMEX 2023 in Las Vegas and announced our new partnership with Zoom Events right there on the showfloor! Check out the video.

11/06/2023

Swoogo and Mollie are partnering to take revenue-driven events to new heights in Europe and the UK! 🚀

Remove all payment barriers with Mollie’s impressive 27 payment methods then add Swoogo’s powerful unlimited conditional logic, unlimited events, and unlimited registrations. (We don’t like limits 😎.)

Read all about how this partnership can take your events to the next level. Better yet, book a meeting with our team and ask about Mollie!

https://hubs.ly/Q027Nh_X0

Draw from Swoogo’s robust, secure native integration with Mollie for no additional cost. Quickly set up Mollie as your event payment gateway.

11/02/2023

Welcome to the club ... The Event Leaders Supper Club! ✨ Nothing beats the magic of in-person connections and photo-worthy F&B.

We had so much fun hosting this dinner with The Vendry and Skift Meetings.
Special thanks to photographer and florist extraordinaire Karen Obrist. 🧡

11/01/2023

Catch our collab with Rakuten Advertising on-demand now!

Too long, didn't watch? Here are some of the top takeaways:
1️⃣ Release your attendee registry 1 month prior so attendees can coordinate meetings.
2️⃣ Facilitate connection with designated meeting points. "Meet by the ferris wheel?"
3️⃣ Offer partners opportunities to sponsor private networking spaces and roundtables.

https://hubs.ly/Q027k_xj0

Transform your event experience through networking and space design. Learn from Rakuten's event professionals, Krystyna and Kayla, who take you through the digital stage to showcase their frameworks for crafting unparalleled networking experiences through technology and space design.

10/31/2023

This won't come out of left field (😉) for all of you event marketing superstars... Register now!

🎥 People First Events: Why Field Marketing is Pivotal to Your Marketing Strategy | Special Guest Nick Bennett

https://hubs.ly/Q027hQmZ0

In this era of generative AI and copy/pasted messages dominating inboxes and social feeds, field marketing offers marketing teams a unique opportunity to truly engage with their customers and prospects.

10/26/2023

Rolling deep in event prof heaven 💫 IMEX 2023
Shout out to our stellar partners Zoom Events, American Tradeshow Services, Sessionboard, XTag, Global DMC Partners

Want to stay up-to-date on the upcoming Swoogo + Zoom Events integration? Look no further: https://hubs.ly/Q026P63q0

10/24/2023

We're thrilled to say G'day to industry veteran Alan Ivory! Alan will be leading the charge in the APAC region, connecting with our broad Swoogo network of universities, banks, and more. We can't wait for our customers to meet the newest Swoogo superstar! 🌟

10/17/2023

Breaking news! Swoogo has teamed up with Zoom Events to deliver you unbeatable hybrid experiences! 🤩🎉

📍 Stop by our shared booth at IMEX (C4931) and be sure to read up on how we're making hybrid events easier than ever.

https://hubs.ly/Q025PdGW0

Swoogo + Zoom Events announce their partnership, and a forthcoming native integration, to help make hybrid events easier!

10/11/2023

In the event world, the buzzword is 'connection!’ With attendees eager to engage, share insights, and forge new relationships, the value of meaningful interactions is undeniable.

Exciting news! We've got Krystyna and Kayla from Rakuten joining us on our digital platform to discuss their strategies for crafting unparalleled networking moments. Don't miss out! 🤝

https://hubs.ly/Q02594nq0

We get it—events are all about uniting people. But how do we spark genuine connections, beyond just booze and luck? Join Krystyna and Kayla from Rakuten, as they share what they do to bring people together and nurture thoughtful conversations, all while driving business objectives.