Vertebrae, Inc.

08/08/2022

Rob Weaver, Vertebrae Chief Revenue Officer, has three AR best practices to boost effectiveness:

Use AR in categories where it matters.
Make it easy.
Make it shareable.

Read Rob’s article from the link below to learn more about the research behind his best practices and how to meet your customers where they are while prioritizing technologies and experiences that ultimately drive revenue.

https://www.mytotalretail.com/article/new-research-gen-z-and-millennials-rely-on-augmented-reality-to-overcome-e-commerces-blind-spots/

07/26/2022

Millennials are now 40, and the oldest members of Gen Z turn 25 this year. These consumers – whose choices and habits have also influenced how older generations shop – are almost always on a mobile device and engage with a wide variety of social media, shopping, currency, and messaging platforms.

Our 2022 consumer survey report dives into how retailers can invest to meet these consumers, their expectations for shopping, and their 3D & AR habits.

https://www.vertebrae.com/ebooks/consumer-survey-must-have-shopping-experiences/

07/18/2022

AR should be strategically positioned in campaign sequencing as part of consumer’s exposure to the brand on the platform.

- When an AR ad is in the mix — rather than video-only assets — brands benefit directly, with a higher purchase intent (+6%) and brand preference (+6%).
- Placing AR in the middle of video as a surprising, delightful element helps build brand perception.

Learn about Snap Inc. and 3D & AR from the link below.

https://forbusiness.snapchat.com/blog/uniqueness-of-augmented-reality

A recent study found that ads featuring augmented reality offer major utility to brands while helping them build deeper connections with consumers. Read on to learn best practices for using AR to boost your brand throughout the purchase journey.

07/14/2022

Our team works with clients from a range of different verticals, from furniture to electronics, to help them achieve their goals with 3D & AR.

Whether that goal is to create a stronger relationship or receive fewer returns with shoppers, we're here to help bring virtual experiences everywhere your customers shop and help you reach your goals.

Learn more about Vertebrae and how we can help you from the link below.

https://www.vertebrae.com/contact/

07/12/2022

Using 3D & AR for your brand is an excellent method to inform your shoppers about your product while achieving your brand’s goals and meeting your customers where they are.

Explore stats about shopping and AR behaviors of Millennials and Gen Z from the link below.

https://www.vertebrae.com/ebooks/consumer-survey-must-have-shopping-experiences/

07/11/2022

Snap x British Vogue blends fashion and technology through an immersive exhibit at the Cannes Lions Festival.

The series of Lenses, built around The Centre d’art La Malmaison in Cannes, was created with some of the biggest names in fashion, including Balenciaga, Dior, Versace, and Gucci. Each of the seven brands involved in the experience had their own rooms in the gallery where their Lenses could shine. Using Snap’s Landmark technology, the entire building was also a target for AR experiences.

Read the article below for more about the partnership and see more AR experiences.

https://arpost.co/2022/06/28/snap-vogue-redefining-the-body-global-exhibit/?utm_source=ARPost+Roundup&utm_campaign=9c3b346a4a-EMAIL_CAMPAIGN+%23212&utm_medium=email&utm_term=0_aed30e9ace-9c3b346a4a-354019158

06/27/2022

Keenan Davis, senior director of marketing at SVS, provides an overview of the SVS businessand why the company decided to invest in 3D & AR solutions to help it reduce returns and increase conversions. He shares why Vertebrae was the right technology partner for SVS and how customers can experience 3D & AR technology on its website.

Listen to the podcast from the link below.

https://www.mytotalretail.com/podcast/total-retail-talks/svs-uses-3d-and-ar-tech-to-reduce-returns-increase-conversions/

06/24/2022

80% of shoppers under 45 are familiar with AR.

Millennials and Gen Z shoppers present an incredible opportunity for retailers to reach them with immersive, engaging content everywhere they shop. But it also creates a significant challenge for retailers who must prioritize where and how much to invest to meet consumers today and tomorrow.

Read our consumer survey report ebook from the link below to learn how to appeal to younger and older shoppers as 3D & AR become the norm in online shopping.

https://www.vertebrae.com/ebooks/consumer-survey-must-have-shopping-experiences/

06/22/2022

3D & AR isn’t just changing the way people shop, it’s changing the world of advertising.

Stay in front of your shoppers and ahead of your competition with immersive experiences.

06/13/2022

Recently Snap Inc. announced a new in-app destination within Snapchat called “Dress Up” that will feature AR fashion and virtual try-on experiences, and it’s launching tools that will allow retailers to incorporate Snapchat's AR shopping technology within their own websites and apps.

Read about Snap Inc.’s new initiatives focused on using its AR technology to aid with online shopping from the link below.

https://techcrunch.com/2022/04/28/snap-further-invests-in-ar-shopping-with-dedicated-in-app-feature-new-tools-for-retailers/

At Snap’s Partner Summit on Thursday, the Snapchat maker announced a number of new initiatives focused on using its AR technology to aid with online shopping. Most notably, the company is introducing a new in-app destination within Snapchat called “Dress Up” that will feature AR f…

06/06/2022

Consumers adding products to their cart will depend more and more on whether they have access to a brand’s product set in 3D & AR.

Contact us from the link below to learn more about our web-based 3D & AR platform to excel your 3D & AR journey.

https://www.vertebrae.com/contact/

06/02/2022

Vertebrae, a Snap Inc. company, is hiring!

We’re looking for a 3D Automation Software Engineer to plan, experiment, and execute complex solutions for processing real-time 3D assets.

The perfect candidate needs strong knowledge of object-oriented and functional programming principles, solid knowledge of unit testing, and working knowledge of 3D mathematics.

Does this sound like you? Apply through the link below!

https://wd1.myworkdaysite.com/en-US/recruiting/snapchat/snap/job/Los-Angeles-California/XMLNAME-3D-Automation-Engineer--Vertebrae_R0026343