Jimmy Viquez

Brand identity designer based in Los Angeles, California.

I am a multidisciplinary graphic designer specializing in brand identity design based in Los Angeles, California. I am passionate about creating meaningful identities for new or existing companies by crafting unique and memorable experiences that stand the test of time.

05/13/2026

Taking a brand's entire identity and locking it into one mark. That's what drew me into logo design. One symbol that says everything.

Seeing so many talented designers join the and .now wave has been genuinely inspiring. So much thought, personality, and craft. A pleasure discovering so many of you through this.

These are a few of mine. Happy to finally share.

04/25/2026

Logo design for State Shift. What do you think?

—

Logo Design Tip: Showing your concept in context does half the selling for you. A mark on a can, a shirt, a card. Suddenly the client stops seeing a logo and starts seeing a brand. Mockups aren’t decoration, they’re communication.

—

Like, comment, save, and share to support.
Let’s work: [email protected]

—

04/24/2026

Every point placed with purpose. What’s your logo design process before the polish?

—

Logo Design Tip: Before you worry about color, weight, or style, worry about structure. A logo built on intentional geometry will survive any medium, any size, any context. Anchor your concept to the skeleton first, and everything else becomes easier to justify.

—

Like, comment, save, and share to support.
Let’s work: [email protected]

—

04/11/2026

Your path is shaping you whether you notice it or not. The question is, are you being intentional about it? Which path are you on?

—

Freelance completes you. Agency makes you battle tested. In-House builds brand mastery. No path is perfect, the designers who grow most are the ones who recognize what their path is doing to them.

—

Like, comment, save, and share to support.
Let’s work: [email protected]

—

04/05/2026

Every point placed with purpose.

—

Logo Design Tip: Before you worry about color, weight, or style worry about structure. A logo built on intentional geometry will survive any medium, any size, any context. Anchor your concept to the skeleton first, and everything else becomes easier to justify.

—

Like, comment, save, and share to support.
Let’s work: [email protected]

—

03/22/2026

It’s wild how a few shapes, arranged with intention, can start to feel like an object, a letter, or even a personality. What are your thoughts on this one?

—

Logo Design Tip: Great marks aren’t drawn, they’re constructed. Think in shapes, not decoration. When you build with geometry, every angle has purpose, every negative space becomes a decision, and your concepts naturally feel stronger and more intentional.

—

Like, comment, save, and share to support.
Let’s work: [email protected]

—

02/28/2026

Concept logo mark exploration. What feeling does this mark give you at first glance?

—

Logo Design Tip: Your job isn’t to “show options,” it’s to guide decisions. Develop a few concept routes that solve the brief in different ways. When each direction has a clear why behind it, you shift the discussion from taste to intention. That’s where real authority as a designer is built.

—

Like, comment, save, and share to support.
Let’s work: [email protected]

—

02/22/2026

Proposed logo concept. What are your thoughts on this one?

—

Logo Design Tip: Do not present just one logo, present 2 to 3 distinct directions rooted in strategy. Each concept should explore a different idea or visual approach so the client can react, compare, and clarify what resonates most. This shows strategic thinking, builds confidence, and turns the conversation from “Do you like it?” to “Which direction aligns best with your brand?”

—

Like, comment, save, and share to support.
Let’s work: [email protected]

—

02/15/2026

If your logo isn’t hitting the way you hoped… Here are 5 reasons it might be missing the mark. Drop another reason in the comments.

—

Like, comment, save, and share to support.
Let’s work: [email protected]

—

02/07/2026

Need some fresh design inspiration? Here are 12 of my go-to websites for creative inspiration. Save this post for later and let me know YOUR favorite inspiration sources in the comments!

1. Font In Use
2. Behance ( )
3. Awwwards ( )
4. Packaging Of The World ( )
5. BP&O( )
6. Dribbble ( )
7. Designspiration ( )
8. Identity Designed
9. Muzli Inspiration ( )
10. Abduzeedo ( )
11. Landbook
12. Pinterest ( )

—

Like, comment, save, and share to support.
Let’s work: [email protected]

—

01/10/2026

A collection of logo marks. Each one built to say more with less. Which one stands out to you?

—

A strong logomark isn’t just decoration. It’s a distilled symbol of a brand’s personality—built to be remembered, recognized, and trusted at a glance. When done right, it becomes the visual shortcut to everything the brand represents.

—

Like, comment, save, and share to support.
Let’s work: [email protected]

—

Address

Los Angeles, CA

Website

https://www.jimmyviquez.design/

Alerts

Be the first to know and let us send you an email when Jimmy Viquez posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.