Jimmy Viquez

Brand identity designer based in Los Angeles, California.

I am a multidisciplinary graphic designer specializing in brand identity design based in Los Angeles, California. I am passionate about creating meaningful identities for new or existing companies by crafting unique and memorable experiences that stand the test of time.

07/20/2026

Back for round two with Canvas Rebel 🙌

This time the conversation went deeper into the business side of design. I talk about what I’d do differently if I could go back, what actually keeps me motivated after this many years, and the parts of a creative career that non-creatives often don’t see.

Read it here 👇
canvasrebel.com/meet-jimmy-viquez-2

Grateful to CanvasRebel for building a space where creatives can talk shop honestly.

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Let’s work: [email protected]

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06/20/2026

Simple logo marks. What do you think?

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A great logo mark isn’t complicated, it’s distilled. The best ones stay legible at a glance and hold up everywhere, from a tiny app icon to a storefront sign.

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Like, comment, save, and share to support. Let’s work: [email protected]

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06/13/2026

Some of the best marks aren’t planned.

The design process is full of unexpected discoveries. You’re working toward the brief and somewhere in between, something cool shows up that you never saw coming. This mark was one of those moments. Trust the process. You never know what you’ll come across during it.

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Like, comment, save, and share to support. Let’s work: [email protected]

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05/31/2026

Most businesses stop at the logo. That’s the gap.

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A logo identifies you. A brand identity builds trust, attracts the right audience, and does the selling before you say a word. Knowing the difference changes how you show up.

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Like, comment, save, and share to support. Let’s work: [email protected]

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05/30/2026

A mark is small. What it communicates isn’t.

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Logo Design Tip: The brief is never simple. The mark has to be. A designer’s job is to take everything the client brings and reduce it down to its most essential form. The simpler it looks, the more work lives behind it.

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Let’s work: [email protected]

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05/13/2026

Taking a brand's entire identity and locking it into one mark. That's what drew me into logo design. One symbol that says everything.

Seeing so many talented designers join the and .now wave has been genuinely inspiring. So much thought, personality, and craft. A pleasure discovering so many of you through this.

These are a few of mine. Happy to finally share.

04/25/2026

Logo design for State Shift. What do you think?

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Logo Design Tip: Showing your concept in context does half the selling for you. A mark on a can, a shirt, a card. Suddenly the client stops seeing a logo and starts seeing a brand. Mockups aren’t decoration, they’re communication.

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Let’s work: [email protected]

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04/24/2026

Every point placed with purpose. What’s your logo design process before the polish?

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Logo Design Tip: Before you worry about color, weight, or style, worry about structure. A logo built on intentional geometry will survive any medium, any size, any context. Anchor your concept to the skeleton first, and everything else becomes easier to justify.

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Like, comment, save, and share to support.
Let’s work: [email protected]

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04/11/2026

Your path is shaping you whether you notice it or not. The question is, are you being intentional about it? Which path are you on?

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Freelance completes you. Agency makes you battle tested. In-House builds brand mastery. No path is perfect, the designers who grow most are the ones who recognize what their path is doing to them.

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Like, comment, save, and share to support.
Let’s work: [email protected]

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04/05/2026

Every point placed with purpose.

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Logo Design Tip: Before you worry about color, weight, or style worry about structure. A logo built on intentional geometry will survive any medium, any size, any context. Anchor your concept to the skeleton first, and everything else becomes easier to justify.

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Like, comment, save, and share to support.
Let’s work: [email protected]

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Address

Los Angeles, CA

Website

https://www.jimmyviquez.design/

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