Stauffer

06/02/2026

Where should AI fit inside your digital workflow?
Summer Swigart’s latest article looks at how teams can place AI inside the work they already do well. The strongest opportunities are often practical ones: preparing review materials, organizing stakeholder feedback, supporting handoffs, finding stale content, comparing roadmap requests, and helping teams move from scattered information to a clearer next step.
The article also connects to STAUFFER Desk, our agentic AI harness for digital product work, and shows why AI is more useful when it works from real project context instead of sitting outside the workflow.
https://na2.hubs.ly/H05TXvY0

Learn how to place AI inside a mature digital workflow where it can support context gathering, review, handoffs, governance, and product improvement.

05/28/2026

Creative work should keep paying your team back.
When every landing page, campaign, deck, or content asset has to be rebuilt from scratch, the cost goes far beyond design time. Teams lose budget to repeated debates, unclear approvals, inconsistent assets, and decisions that disappear after one project.
In this article, Brian Harmon explains how stronger creative foundations help lean teams move faster, protect budget, and create work that becomes easier to reuse over time.
https://na2.hubs.ly/H05NRBr0

Stronger creative work helps teams reduce revisions, improve consistency,, and protect budget across campaigns, content, websites, and sales assets.

05/26/2026

AI can help higher ed marketing teams move faster, but speed is not the whole story.

Students are being asked to think carefully about AI, authorship, and accountability. Universities need to hold their own marketing, enrollment, and web operations work to the same level of seriousness.

Cole Gray’s latest article looks at the trust problem behind AI in higher education marketing and explains where AI can actually help: content governance, program page reviews, enrollment communication, accessibility checks, web request triage, and agentic workflows that keep people accountable.
https://na2.hubs.ly/H05LcJ00

AI can support higher ed marketing, but trust, accountability, and human review must guide adoption across enrollment, web operations, and content governance.

05/21/2026

We’re making news.

STAUFFER has launched the first public app built with STAUFFER Desk, our agentic AI harness for digital product work.

AI Search Playbook is free to use, but it is also a practical example of how STAUFFER Desk helps turn AI into part of a real digital workflow.

https://na2.hubs.ly/H05GZsS0

STAUFFER launched AI Search Playbook, a free app that helps you assess AI-driven search and makes an action plan. Built with STAUFFER Desk, our agentic AI harness.

05/19/2026

AI is changing the accessibility conversation.
For Global Accessibility Awareness Day, Allan Soriano looks at how AI can support more inclusive digital experiences while also creating new responsibilities for teams that design, build, test, and govern technology.
The takeaway is clear: AI can help remove barriers, but accessibility has to guide how AI is used.
https://na2.hubs.ly/H05CJtB0

GAAD 2026 explores why AI and accessibility now belong in the same conversation, and how digital teams can use AI to support inclusion responsibly at scale.

05/14/2026

AI search is changing how people find and evaluate companies.
We built AI Search Playbook, a free app that helps you assess your AI search readiness and create a prioritized action plan. It asks ten practical questions, then shows what to address now, what to improve over the next 30 days, and what to build over the next quarter.
AI Search Playbook was created with STAUFFER Desk, our agentic AI harness for digital product work. It is our first public example of how we are bringing AI into real workflows while keeping experienced people involved in review and decision-making.
Try it for free: [https://na2.hubs.ly/H05vdxy0]

05/12/2026

Marketing teams are under pressure to do more with less.
The best savings are not always obvious. They often hide in repeated work, unused tools, manual reporting, unclear handoffs, custom campaign builds, and avoidable technical requests.
I wrote about how marketing leaders can find those hidden costs and protect momentum at the same time.
https://na2.hubs.ly/H05rmjf0

Marketing teams are under pressure to do more with less. Learn where hidden costs appear in tools, workflows, reporting, and repeated operational drag.

05/07/2026

Quality Assurance cannot be treated as the final checkpoint anymore.
Modern software moves too quickly, and too many teams are involved for one department to catch every issue at the end. I wrote about how shared QA helps developers, product managers, designers, and QA professionals build reliability into the process earlier.
https://na2.hubs.ly/H05lC-w0

Shared QA integrates quality throughout development—reducing defects, improving reliability, and helping teams ship better software faster.

05/05/2026

You may have a well-designed website and still feel like people are not finding their way through it.
That often happens when the site was built around a neat, logical journey that exists mostly in planning documents. In real life, people arrive from search, shared links, saved pages, and AI summaries. They enter from the middle, and the page they land on has to do more work than many sites are built for.
I wrote about why the funnel model keeps breaking and how to structure content so it performs wherever someone happens to land.
https://na2.hubs.ly/H05hL4H0

Most websites are built around a journey almost no one takes. Here is how to structure content for how people actually move and how search actually works.

04/30/2026

A website can look polished and still be forgettable.
The goal is not to make it louder or harder to use. The goal is to give visitors something specific to notice, understand, and remember.
I wrote about how sharper creative direction, stronger imagery, better rhythm, and more considered details can make a website harder to ignore.
https://na2.hubs.ly/H05d7tF0

A site can be polished and fast yet forgettable. Learn how creative direction, imagery, rhythm, and detail make it stand out.