Grafikisto

Grafikisto is a full-service branding studio based in Los Angeles, California. We build brand identities.

Grafikisto is a multidisciplinary studio with a focus on art direction and graphic design based in Los Angeles, CA. Identities, along with the elements that support them—from logos, websites, print materials and packaging, to art direction, photography and promotional videos—are amongst the things we do best. We work with multidisciplinary teams and collaborate with friends, those that are photogr

aphers, videographers, developers, illustrators, artists and creative in many other ways, to realize, and in the best case scenario go beyond, what our clients envision for their brand or project. We place great value on the client–designer relationship. Grafikisto Studio consults and strategizes, designs and art directs, produces and creates content for people and companies from a variety of industries–no matter the stage they are in their evolution.

01/14/2022

We're adding the final touches to the website we designed for .fine ⁠
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Sarah came to us first for brand strategy and visual identity, and we couldn't be more thrilled to have come on board to help her realize her vision. Committed to transparency in sourcing and production, sasa is a purpose-drive brand doing things differently in the jewelry industry. ⁠
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We're loving how it is all coming together, and can't wait to share more. In the meantime, here's a sneak peek!

09/24/2021

A single design can evoke an entire experience. But if you don't get it just right, it's all wrong.⁠⁠
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Anyone who has attempted a design project knows that stripped-down yet expressive imagery requires the most fine-tuning.⁠⁠
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If simple but impactful is what you are going for, that is all the more reason to bring in a designer who can get to the heart of your brand identity and make it look effortless.⁠⁠
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Image: Sneak peek (straight from the printer ) of the branding and packaging we designed for .fine — seen here is the blind embossed sleeve and copper foil wordmark on paper by . Can't wait to share more as all the brand elements roll out 🤎

09/23/2021

Announcing the September issue of Wordmark, a monthly newsletter from Creative Director Maria V Troconis, founder of Grafikisto and co-founder of our sister studio . This month’s newsletter focuses on one of the key services we offer: brand strategy. We believe that the strongest visual identity for your brand will tap into your product's differentiation points and your business' long-term objectives. That's why we begin our design process with overall strategizing, so that the design process moves forward with your goals in mind. ⁠⁠
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How to establish impactful brand positioning? What factors into your differentiation from your peers and competitors? We provide the questions that any business should be able to answer before rebranding. To read more about our approaches to brand strategy and sign up to receive Wordmark in your inbox, find the link in bio.

08/17/2021

We just launched the August edition of Wordmark, our monthly newsletter. To celebrate the end of the season, this month we explored the ways summer can be interpreted through design, looking at several of our recent branding projects that have evoked the bright, leisurely spirit of the middle of the year. One of these projects was Sigil's new fragrance Aqua Viridi, a summer scent inspired by the ocean. In our designs for the packaging, color became the primary means of the scent’s marine inspiration. We distilled the key notes of the fragrance into a light yet rich blue-green, creating an immediate and elegant impression of the water on a summer day.⁠⁠
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To read the full post and subscribe to the newsletter, please visit the link in bio.⁠⁠
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Image:

08/13/2021

As the season draws to a close, we are reflecting on a few of our most summery projects and the design strategies they reveal. In our designs for the Los Angeles-based film studio Nuhr, we created the wave motif, a simple but distinct mark suggesting the ocean in a single line. This flexible design element, which can be embedded into a variety of contexts, expresses fluidity and momentum while evoking the studio’s coastal hometown. ⁠⁠
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Visit the link in bio to receive our upcoming newsletter about summer-centric designs and sign up for Wordmark, our monthly newsletter.⁠⁠
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Still from film by

07/14/2021

We just sent out our latest newsletter where we share 5 questions every business, new and established, should be asking themselves when thinking of their branding. We believe implementing the answers to these questions into your brand strategy, is the first step to creating brand longevity. ⁠⁠
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– Brand’s recognition. What is your business and brand known for? If it’s a new business, what do you want it to be known for?⁠⁠
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– Differentiation from peers and competitors. How is your business different in your space and industry?⁠⁠
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– Business’s growth. What does the next 5 to 10 years look like for your business? ⁠⁠
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– Brand’s story. What’s your story, and how can you successfully tell your story throughout all points of communication?⁠⁠
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– Raison d'etre. How do you keep your ‘Why’ at the forefront of your brand strategy as you grow?⁠⁠
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We help our clients answer these questions and many more with our brand strategy workshops. On our latest post on Wordmark we share an overview of what this looks via our work of the past 10 years with , a contemporary art gallery based in Los Angeles and New York City.⁠⁠
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Once a month we share an in-depth look at all things branding and design via Wordmark. Subscribe if interested in staying updated. Link in bio!

06/25/2021

We work with founders whose stories are woven into their businesses. Our brainstorming and brand strategy process is all about our clients' journeys and long-term visions, so that the personal touch is incorporated into your designs from the start.⁠⁠
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Image: Guercino (Giovanni Francesco Barbieri)⁠⁠
Christ and the Samaritan Woman⁠⁠
ca. 1619-20⁠⁠
drawing (compositional study)⁠⁠
Royal Library, Windsor

06/08/2021

Hi, for the few of you that are new here, my name is Maria. I’m the creative director and founder of Grafikisto, and co-founder of . I’ve been working with global, local, established, and emerging brands for the past 15+ years—branding them, strategizing with them, and creating for them. We partner with the people behind the brands, from the founders to the managers, to launch their brands, and more importantly, help them grow.⁠⁠
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Today we launched a monthly newsletter tilted Wordmark, where I’ll be sharing the behind the scenes of all things branding, design, and our work with Grafikisto and Fundamenta. ⁠⁠
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In Wordmark you can expect to see the processes that go into developing a brand identity:⁠⁠
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→ The research and inspiration behind brand identities we’ve created or simply admire⁠⁠
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→ The design explorations and outtakes that never made it to the final outcome⁠⁠
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→ Art direction, print, packaging, and website design and all that it entails⁠⁠
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→ Curated collections of art, architecture, and design, that inform our work⁠⁠
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→ Latest news coming from the studio, as well as our POV on industry news and topics⁠⁠
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→ Tools and tips we’ve learned along the way that work for us and may be useful to you⁠⁠
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To receive updates go to mariatroconis.com and subscribe.⁠⁠
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Hope to see you there!⁠⁠
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❤️ Maria

06/04/2021

First and foremost, rebranding should be a clarifying experience. While many think of brand identity from the consumer's perspective, it actually begins with the business itself. Your rebrand shouldn't just make you more presentable—it should make you more efficient, more inspired, and more connected to your purpose.

04/14/2021

Whether setting a mood or telling a story, design enriches your audience's experiences, speaking to the imagination. Many of our clients create hand-crafted products intended for personal moments of respite and growth. Your designs should provoke inspiration, cultivating the best atmosphere for appreciating your product.⁠⁠
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Photo by Lea L on Unsplash

03/22/2021

Even business owners who don't think of themselves as visually-oriented find design to provide direction for their ideas, giving solidity to their visions. Design gives you something tangible to work with, clarifying and energizing your purpose.

03/16/2021

One of the most fun directives as a designer is when you're asked to evoke a particular era. The challenge here is creating a design that evokes, say, the Deco era of Portuguese Africa, at the same time that it feels distinctly fresh, unmistakably a product of today. ⁠⁠
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We understand how subtle choices in color, framing, and typography can tie your brand identity to the nostalgic past without creating a full-blown pastiche. Sometimes a little bit goes a long way. We know how to turn the dial up or down, creating a mood that is as strong or subtle as you want it to be. ⁠⁠
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Behind Chá de Saudade is NAMODA PROJECTS by artist . We worked with in designing the box packaging for her limited edition tea—a tea that originates from Gurue, Mozambique—with roots tied to the plantation her grandfather and family was raised in.⁠⁠
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Designed by Grafikisto. Printed by

Address

2245 E. Washington Boulevard
Los Angeles, CA
90021

Website

http://www.grafikisto.com/

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