Ozan Karakoc Design Studio

05/23/2026

✍️ Have you ever wondered why Dunkin' Donuts dropped "Donuts" after 68 years? Why Airbnb went through 3 different names and 5 logos before finding its true identity? Or how Oatly grew from a humble local company into an $862M brand, all after a single rebranding project?

Rebranding isn't about looking different. It's about staying true; to what your business has become, what your audience expects, and where you want to go.

There are 3 main reasons brands rebrand. Let's break it down.

Rebranding isn't about looking different. It's about staying true; to what your business has become, what your audience expects, and where you want to go. There are 3 main reasons brands rebrand. Let's break it down.

08/05/2025

micros is a precision-formulated mint designed to help people feel exactly the way they want. Trouble focusing? Choose focus. 👁️ Can’t sleep? Go with sleep.✨ It’s not an addictive drug or a long-term supplement, but like a dial you turn to find the feeling you need, right when you need it.

That idea resonated deeply with us. At Ozan Karakoc Design Studio, our mission isn’t all that different: we help our clients choose how they want their audience to feel. With micros, we began the branding journey from that shared perspective—identifying the emotions the brand needed to spark in its customers in order to stand out in an increasingly saturated market.

Discover more in our case study!
be.net/ozankarakoc
ozankarakoc.com

02/21/2024

🫒 While Bariz is enjoying its debut on the shelves of premium grocery stores and select delis, our branding and packaging design project for them is making waves with features on esteemed platforms like World Brand Design Society, Packaging of the World and Europe Brand Design.

Curious to see what the buzz is all about?

Check out our project here:
be.net/ozankarakoc
ozankarakoc.com

02/15/2024

🫒 Meet Bariz, a brand that is about to set the Gold Standard in Olive Oil. As a local hero with global vision, Bariz's journey is one you don't want to miss!

Explore our latest case study to see how we crafted Bariz's brand strategy, and created the visual world that reflects its commitment to quality and excellence.

Find out more here:
https://www.behance.net/gallery/188484311/Bariz

Meet Bariz, a new brand that is about to set the Gold Standard in Olive Oil. As a local hero with global vision, Bariz's journey is one you don't want to miss!For Bariz, we have created a comprehensive Brand Strategy, and provided Naming, Tagline Creati…

01/17/2024

💫 Glad, a Los Angeles-based pop-up restaurant, tantalizes taste buds with its artisan di recco style focaccias, a culinary delight crafted by Chef Cihan. Having honed his skills at the prestigious Chi Spacca under the guidance of legendary chef Nancy Silverton, Chef Cihan brings a wealth of culinary expertise to Glad.

Whether it’s the intimate setting at farmers markets or the grand stage of events like Smorgasburg, Glad beckons food enthusiasts to savor moments of gastronomic joy. As Glad continues to carve its niche in the culinary landscape, there’s a tantalizing anticipation of what new flavors and experiences Chef Cihan will bring to the table in the future.

The starting point of Glad’s incredibly delicious focaccia is its stretchy dough, masterfully handcrafted by Chef Cihan. After watching him performing his magic with the special dough, it was difficult not to be inspired by how thin, flexible and dynamic it was. Therefore, we decided to make it the hero of Glad’s visual brand identity. On the other hand, by its nature, a pop-up restaurant is flexible and easy to adapt. You can set it up in half an hour, and put it in the middle of the most popular food market, a private birthday party, a big business event, or any occasion you can think of.

That, and the stretchiness of the dough, sparked the idea of creating a flexible brand identity that organically changes on every other marketing material while keeping its essence with its special red and beige color scheme, and handwritten wordmark.
glad

01/17/2024

🪴 You're invited to explore Leafage, one of our most recent brand design work.
https://www.behance.net/gallery/188376071/Leafage

Leafage is a Los Angeles based platform built exclusively for plant enthusiasts. It participates in plant events and farmers markets and uses social media to educate people about exotic plant care, sell rare greens to real plant lovers, and offer on-site consultancy and care services for individuals and businesses.

12/08/2023

↗️ I had quite an insightful and introspective interview with TIA recently.

What started as a conversation about my career and studio quickly evolved into a journey through time. TIA's questions led me back to my childhood, where I revisited early influences that have shaped who I am today. Returning to the present, I was able to connect these experiences with my current endeavors, offering a richer perspective on my journey and the evolution of my creative pursuits.

Interested in learning more? Here is the full interview:
https://www.topinteractiveagencies.com/digital/agency/founders-ceos/ozan-karakoc-you-cant-be-an-award-winning-graphic-designer-and-a-best-selling-rock-star-at-the-same-time/

11/20/2023

↗ An interview with me on and 'the ideal client' has just been published on Bold Journey.

We caught up with the brilliant and insightful Ozan Karakoc a few weeks ago and

09/26/2023

I've given an interview to CanvasRebel for their 'Risk and the Stories of Triumph and Failure' series. 👀 //canvasrebel.com/meet-ozan-karakoc/

We recently connected with Ozan Karakoc and have shared our conversation below. Alright, Ozan thanks for taking the time to share your stories and insights with us today. Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out? '...

08/30/2023

One of our recent branding and packaging design projects Knox has been featured on World Brand Design Society. 🤩