Ozan Karakoc Design Studio

Ozan Karakoc Design Studio Ozan Karakoc Design Studio (OK) is a Los Angeles based creative house specialized in branding, print and digital design. We help brands unlock their potential.

PARTNER, NOT CONTRACTOR

We believe that good branding and effective advertising require more than being a service provider. It requires being a 'partner'. It requires listening to the client, understanding needs, pro-actively questioning opportunities and doing all those with genuine care. DESIGN THAT WORKS

Art for art's sake, or art for people's sake? This never-ending debate can live forever but we believe that design is for people's sake. Good design is the one that works. As Alvar Aalto's saying goes; 'Beauty is the harmony of function and form'. HONEST AND RESPONSIBLE

'Making profit' has never been our primary goal. It is only the outcome of our process. Our top priorities are work ethics, honesty and responsibility. If our strategic analysis shows that you don't need a specific service, we don't propose that to you, no matter how profitable it could be. CARING FOR DESIGN

Design is our true passion. That's why we value design itself as much as we value our clients. There is no such thing as 'good enough' in our book. We always seek the better during our eternal creative journey to perfection.

I’m thrilled to share our new case study for the project we created for SMRTFT, a Los Angeles–based fitness brand best...
09/23/2026

I’m thrilled to share our new case study for the project we created for SMRTFT, a Los Angeles–based fitness brand best known for its multiple award-winning pro dumbbell sets.

We started with a new logo and identity system, followed by a comprehensive brand style guide to establish a clear and consistent visual language. Building on this foundation, we designed a wide range of brand assets, including packaging, print materials, user guides, gift cards, digital ads, website visuals, and social media content.

Explore the full case study at
https://www.behance.net/gallery/248566525/SMRTFT
and https://www.ozankarakoc.com/smrtft-branding-design

SMRTFT is a Los Angeles based premium fitness brand known for its professional grade adjustable dumbbells and sleek sports apparel.When SMRTFT approached us, the brand was facing key challenges. Their logo felt outdated, while brand materials, advertisi...

✍️ Have you ever wondered why Dunkin' Donuts dropped "Donuts" after 68 years? Why Airbnb went through 3 different names ...
05/23/2026

✍️ Have you ever wondered why Dunkin' Donuts dropped "Donuts" after 68 years? Why Airbnb went through 3 different names and 5 logos before finding its true identity? Or how Oatly grew from a humble local company into an $862M brand, all after a single rebranding project?

Rebranding isn't about looking different. It's about staying true; to what your business has become, what your audience expects, and where you want to go.

There are 3 main reasons brands rebrand. Let's break it down.

Rebranding isn't about looking different. It's about staying true; to what your business has become, what your audience expects, and where you want to go. There are 3 main reasons brands rebrand. Let's break it down.

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Los Angeles, CA

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 7pm

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