Paladin Software

03/11/2022

TikTok increased its max video length to 10 mins. Snapchat added mid-roll ads to Stories. Tumblr introduced tipping. And Facebook App launched support for .

Here's a look back at new social media features from last month:

Cameo 📞
✦ Announced its inaugural NFT project, dubbed Cameo Pass.

👋
✦ Added a text-based reply option for users who don't want to participate in a voice discussion.

Facebook App 👍
✦ Renamed its iconic "News Feed" feature to just "Feed."
✦ Rolled out Reels on the core Facebook platform.

Instagram 📷
✦ Started testing Likes on Stories.
✦ Added "Your Activity" and "Security Checkup" features.
✦ Announced plans to shut down the standalone IGTV app.
✦ Extended the amount of time that you can set for your daily limits.

LinkedIn 🤝
✦ Launched several updates to Sales Navigator, including "Bookmarked Alerts."
✦ Debuted its own podcast network.
✦ Acquired Oribi, an Israeli marketing analytics company.

OnlyFans 🔒
✦ Added support for NFT profile pictures.

Reddit 👽
✦ Revamped its mobile app and added a Discover tab.
✦ Launched a web version of Reddit Talk.

Snapchat 👻
✦ Introduced a creator revenue share for ads in Stories.
✦ Finally made it possible to change your username.
✦ Released a new buddy system to share real-time location data with friends.
✦ Partnered with Ticketmaster to match users with live events in their area.

☀️
✦ Launched as a new social platform to support female empowerment.

TikTok ♪
✦ Started testing new age restrictions for young viewers.
✦ Expanded its max video length to 10 minutes, bringing it into even more direct competition with YouTube.
✦ Updated its safety features to provide increased protection for LGBTQ+ users and minors.

Tumblr 📝
✦ Launched a tipping feature to help bloggers make money from their supporters.

Twitch 🎮
✦ Brought back its streaming integration with Microsoft's Xbox dashboard.
✦ Partnered with Merlin to make more indie music available on its platform.

Twitter 🐦
✦ Enabled users to pin up to 6 conversations to the top of their DM inbox.
✦ Introduced new labels to help users identify "good bots."
✦ Launched "Safety Mode" to allow users to protect themselves from abuse by blocking harmful accounts.

YouTube 🎥
✦ Announced plans to add Super Chat and Shop features to Shorts, along with new video effects and editing capabilities.
✦ Previewed new creator tools like NFTs and live shopping features.

Check out the full list of updates in the article below! 👇

Check out our recap of new features across social media platforms in February 2022.

03/03/2022

We're thrilled to announce that Paladin has been acquired by Brandwatch, a leader in digital consumer intelligence and social media management software. Together, we'll offer a comprehensive social suite for global marketers.

You can learn more about our journey to date and future plans in this blog post from our Co-Founder & CEO James Creech.

Looking forward to the next chapter!

https://www.paladinsoftware.com/post/an-exciting-new-chapter-begins

Co-Founder & CEO James Creech shares the story of building Paladin, its acquisition by Brandwatch, and the future ahead.

02/19/2022

Curious what trends are shaping the industry in 2022? Here are the top 10 trends you need to know.

Curious what trends are shaping the influencer marketing industry in 2022? Here are the top 10 trends you need to know.

02/02/2022

Twitter and Reddit are testing NFT profile pics. YouTube previewed a new Media Kits feature for creators. TikTok is adding a Repost button. And Instagram launched creator subscriptions.

Here's a recap of last month's new features on social platforms:

👋
✦ Testing web listening to give users access to live rooms and conversation replays on desktop.

Facebook App 👍
✦ Introduced "Privacy Center" to provide users with more details on its information sharing, security, data collection, data use, and ads.

Instagram 📷
✦ Testing options for how the Instagram feed will display posts, including the reintroduction of a reverse chronological feed.
✦ Allowing users to reorganize their own posts within their profile.
✦ Launched creator subscriptions to help creators make more money from their fans.
✦ Expanded its 'Remix' feature from just Reels to all IG video formats.
✦ Rolled out a new profile badge that will show upcoming live events.

LinkedIn 🤝
✦ Launched a virtual events beta for live audio conversations.

🗣
✦ Raised $20M in funding to build out its right-wing social network.

Reddit 👽
✦ Testing NFT profile pictures.

Snapchat 👻
✦ Introduced real-time pricing and product updates in its AR shopping feature.

Substack 📄
✦ Added an option to upload or record videos for select writers.

TikTok ♪
✦ Testing a 'Repost' button to share clips with friends.
✦ Added Stories to its 'For You' page.
✦ Introduced 'Instant Pages' to improve load times.
✦ Adding digital avatars a la Apple Memojis.
✦ Considering paid subscriptions as a new creator monetization method.
✦ Working on live audio streams and keyword filtering for its 'For You' page.

Twitter 🐦
✦ Launched NFT profile pictures for Twitter Blue subscribers.

YouTube 🎥
✦ Previewed a new Media Kits feature to help creators land more brand deals.
✦ Testing NFTs as a possible creator monetization option.

Check out the full list of updates in the article below! 👇

Check out our recap of new features across social media platforms in January 2022.

02/02/2022

Influencer marketing has revolutionized the fashion industry. Learn more in our definitive guide to fashion :

Fashion influencer marketing connects people with the runway and fast fashion in ways that TV commercials and magazine advertisements cannot. Instead of relying on supermodels to sell their clothing, brands can create powerful campaigns using real people and the power of social media. After all, soc...

01/27/2022

Want to make sure your campaigns are brand safe? Here are 5 essential tips to keep in mind.

Want to make sure your influencer marketing campaigns are brand safe? Here are 5 essential tips to keep in mind.

01/26/2022

Trying to decide on the best software for your brand or agency? Here's our checklist of the top 10 things to consider:

Trying to decide on the best influencer marketing software for your brand or agency? Here's our checklist of the top 10 things to consider.

01/25/2022

From generating leads to driving sales, is one of the most effective strategies to attract new customers. Learn more in our latest blog post: https://www.paladinsoftware.com/post/10-nifty-tips-for-influencer-marketing-lead-generation

01/21/2022

Looking to promote your brand through YouTube influencers? We’ve put together this definitive guide to YouTube based on our years of experience working with the world’s largest video platform.

Our YouTube influencer marketing guide contains everything you need to know about promoting your brand on the world's largest video platform

01/19/2022

Influencer marketing is one of the best ways to attract new customers and boost sales. Here are 6 ways to generate new leads through .

https://www.paladinsoftware.com/post/how-to-use-influencer-marketing-to-drive-sales-in-2022

01/17/2022

Wondering how to put together an effective strategy for 2022? We've got you covered.

Wondering how to put together an effective influencer marketing strategy for 2022? We've got you covered.