Playbook Media

04/11/2025

You’ve tested every headline. Split-tested your split tests.
Maybe even argued over which shade of blue converts better.

Because that’s what marketers do, right?

But here’s the thing—

You’re not here to micromanage pixels. You’re here to drive growth.

This week’s newsletter is a wake-up call for digital marketers.

Instead of burning hours on micro-optimizations, you could be letting the algorithm do the heavy lifting—while you focus on what actually sparks scale: bold creative variety, format exploration, and emotionally resonant storytelling.

Also, inside this week’s newsletter:

🖥️ There's also a breakdown of why CTR is the wrong metric for CTV (because you don’t scroll a 60-inch screen, you experience it).

🎬 And on April 23, Playbook's Andrea Cheung joins creative leaders Jared Blitz and Christopher Donovan to spill the secrets of storytelling that sells. It's not just theory—it’s growth science.

Register for the webinar here: https://www.playbookmedia.com/lp/ad-creative-for-full-funnel-growth-webinar-with-playbook-blitz-creative-and-a-hollywood-insider/

If you’re the kind of marketer who’s done playing small, this edition is your playbook.

Check it out down below!

Are you still A/B testing your creative and messaging? That's sooooo 2021. That's not to say you should skip testing creative, only that there's a much better approach to testing to find growth opportunities.

04/10/2025

Most performance-driven creative gets stuck in one of two lanes — either it looks amazing and doesn’t convert, or it converts and looks like everyone else’s.

If you’re tired of choosing between pretty and profitable, this is the webinar for you.

We’re bringing together three creative minds who’ve helped scale brands across Hollywood billboards, TikTok, and CTV launches:

✨Andrea Cheung (Director of Creative Services), Playbook Media – on turning storyboards into full-funnel strategy

🎬Jared Blitz, Blitz Creative – on emotional storytelling that performs

🧪Chris Donovan, Art & Science – on what timeless ad campaigns still get right

You’ll leave with:
- Tips for creative that builds brand and drives ROAS
- Lessons from iconic ad campaigns made modern
- Scalable production strategies that won’t burn out your team

This isn't another "optimize your CTA button color" webinar.

It’s a reset on how you think about creative across platforms.

Reserve your seat now:
https://www.playbookmedia.com/lp/ad-creative-for-full-funnel-growth-webinar-with-playbook-blitz-creative-and-a-hollywood-insider/

03/28/2025

You’re thinking about running CTV campaigns, but on the fence about whether it will produce conversions and ROI?

This week’s newsletter is all about making CTV campaigns work harder—without relying on guesswork. Plus, we have exclusive insights from our COO, Erica Peacock on how to leverage this.

If CTV is part of your media mix or thinking of adding it in your mix, this one's worth a look.

👇 Read it here.

In our work growing the great brands in our client portfolio, we've noticed that there are a couple of challenges for performance-focused marketers in their journey to embrace CTV: 1) Accept a new approach to campaign analysis that still addresses the KPIs of DR campaigns on Google and Meta; 2) Lear

03/27/2025

CTV is on the rise! With ad spend expected to soar, are you leveraging all the tools to optimize your campaigns?

03/26/2025

Think CTV is just another digital channel?

Think again.

To truly measure success, we need to look beyond clicks and impressions.

03/20/2025

Diminishing returns are real—and expensive.

If your acquisition costs are creeping up but returns aren’t following, you’re not alone.

We’ve seen it before: brands pouring everything into short-term campaigns, then wondering why CAC gets higher while lifetime value stalls.

The fix?

Reallocating just a fraction of budget towards building trust and consideration.

Performance branding helps brands escape the cycle of diminishing returns by attracting better, higher-value customers.

What’s your split between short-term and long-term strategy? Let us know in the comments.

03/19/2025

Ever wondered why your best customers don’t click right away?

Impulse shoppers are easy to win over—but they’re rarely your MVPs.

Capital One found that their highest credit score customers took their time. They researched. They converted later.

And when they did, they were worth far more over time.

That’s the power of balancing performance marketing with long-term brand building.

Short-term sales are important, but if you ignore your consideration-heavy shoppers, you’ll miss out on higher AOV and stronger loyalty.

Performance branding helps you do both.

To learn more about this, click on our latest blog down below.

https://www.playbookmedia.com/blog/boost-customer-lifetime-value-with-performance-branding/

Struggling to balance quick wins with lasting growth? Learn how performance branding can boost CLTV and protect your brand’s future.

03/18/2025

Are you still separating brand and performance?

Performance branding brings them together—and CTV is leading the charge.

Check out our latest framework for scaling sustainable growth, inspired by insights from our Power Your Growth with Performance Branding webinar we did with Rockerbox and tvScientific.

Watch the full webinar here: https://share.hsforms.com/2XScQ1R9LSJe6iyZj0KLVXQ21q4x

03/14/2025

Still thinking CTV is just for awareness? Think again.

Ron Jacobson, CEO of Rockerbox, shares how today’s most forward-thinking brands are using CTV to drive bottom-line performance—not just impressions.

The results speak for themselves… but we’d love to hear how you're leveraging CTV right now.

👉 Check out the full convo here with Rockerbox and tvScientific: https://share.hsforms.com/2XScQ1R9LSJe6iyZj0KLVXQ21q4x

Let's swap insights in the comments below!

03/13/2025

“CTV isn’t just another channel—it’s the channel modern marketers can’t ignore.”

Matthew Janusz from tvScientific breaks down how CTV delivers real audience targeting AND drives measurable outcomes.

Want to dive deeper? Listen to tvScientific and Rockerbox explain more about this: https://share.hsforms.com/2XScQ1R9LSJe6iyZj0KLVXQ21q4x

How are you using CTV right now?

03/12/2025

Why are we still chasing last-click attribution in 2025?

Bryan Karas 💡, CEO of Playbook Media, makes a strong case for why it’s time to rethink how we balance brand and performance.

Spoiler: They’re not at odds—they’re more powerful together.

Curious how to bridge that gap without sacrificing measurable results?

Listen to Bryan talk more about this in our latest webinar here: https://lnkd.in/g2U7u-ZJ

10/13/2022

Your best customers aren’t seeing your ads.

Let’s fix that.

A Complete Guide to Channel Expansion - Playbook Media