Innovation Protocol

01/05/2023

Brand strategy is a plan to build advocacy for your organization and grow that advocacy – from the inside out. You want your employees to be proud of who they work for. You want customers to be proud of who they buy from.

That means brand is a long-term strategy, focused on years of impact, rather than quarterly sales. It’s about sustaining the relationship outside the moment of selling, to keep customers engaged through continued outreach, thought leadership, and strategic partnerships, and to continue to be relevant in your customers' lives.

At Innovation Protocol, we’re passionate about building intelligent brands that last. Reach out to us to build your business plan.

12/01/2022

Structure frees creativity. And for brands, structure also provides a durable foundation for growth. Whether organic or inorganic, new offerings or new markets – our brand strategy clients are always thinking about growth. And as businesses think about what to build next, it is critical that they first assess and strategically organize what already exists. Enter Brand Architecture.

Brand Architecture provides structure. That structure unlocks the potential for businesses to grow. Read more about this strategic tool in our latest article here, and reach out to us to build your Brand Architecture Strategy.

Fostering a fundamental understanding of your Brand Architecture can help you navigate the growth options that exist for your organization.

11/17/2022

Gold! 3x! We're thrilled to share that our client Kennedy Wilson and their Innovation Protocol team have won Gold in this year's TITAN Property Awards across three categories – brand strategy, brochure design, and website design.

IP partnered with Kennedy Wilson to create a brand system for a new luxury commercial property located at 136 El Camino Drive in Beverly Hills. We crafted a narrative, logo, website, and brochure that helped drive the sale of the property - one of the highest price-per-square-foot office sales in Beverly Hills!

We're honored to receive recognition alongside our stellar clients.

11/10/2022

Your company has a lot to say. Here are two ways your organization can maximize its messaging to resonate with customers.

First: Don’t cram all your value onto a single channel. Ideally, your audience doesn't just hear from you once, so build up your messaging across multiple channels – your website, socials, partner sites, tradeshows, and other in-person and digital touchpoints – so you have multiple opportunities to touch and engage your audiences.

Second: Prioritize your high-impact messages. Focus on the higher-order, emotional benefit that you offer your customers, rather than the specific nuances of how your products or services function. For example, talk about “accelerating business growth”, and then how your “insights-driven platform” enables that. In other words – don’t delete the technology. Just don't make it the marquee.

At Innovation Protocol, we build intelligent brands are designed to add value to each audience, not just inform them. Need support building your brand and messaging strategy? Connect with us!

Willing to share how you maximize messaging in your organization below?

11/08/2022

Recently our CEO & Founder Sasha Strauss joined forces with storytelling, marketing, and technology experts Rebecca Coleman and Justin Sternberg at UCLA Anderson’s Storytelling Summit.
 
In today’s world, storytelling is absolutely essential. It’s a powerful tool – from empowering leaders to influence and inspire, helping young professionals articulate their personal brand, and enabling businesses to connect more deeply with their customers.
 
Simply said: Storytelling, done right, can unlock endless opportunities.

11/03/2022

We're so excited to introduce the newest addition to our Creative Studio, Margaux, joining us as a Design Project Coordinator!

“I’m absolutely thrilled to be an IPeep and look forward to the design projects we have in store. I’m passionate about making the creative process as organized and efficient as possible for my team members. As a UCLA Design & Media Arts alum, I’m adept with each and every step of the design process, and how innovative it can be.”

11/02/2022

The past two years have been a tumultuous time for employers, who are long ready to restabilize, grow their workforce, and focus on the future. However, in many cases employees are still unhappy, and still leaving their jobs. Those who aren’t, have been “Quiet Quitting”, or staying at their jobs and perform at the bare minimum to remain employed.

So, why are employees still unhappy? And more importantly, what’s the solution? Check out our article to learn more about how strategic Employer Brands can enable employers to attract talent fit for the business, as well as motivate the right employees to stay.

Why Are Your Employees Still Leaving? - Innovation Protocol %

11/01/2022

Our website served us well for the past 5 years, but with our evolved brand…an evolved web experience! Our revamped website features more of what we do: intelligent insights, fresh design experiences, and engaging videos.

Explore our new website: www.innovationprotocol.com

10/31/2022

So much has changed over the last couple of years. The way we connect with loved ones and co-workers has shifted and so has the way we connect with brands. Just as we supported clients in seizing this moment as an opportunity to reimagine what’s possible, we’ve done the same within our IP walls. We’ve asked ourselves, each other, and our clients: how could WE make everything we do more meaningful, strategic, durable, and FUN? How could we bottle up the way we build brands in a way that captures our tangible business value AND our authentic spirit?

One idea stood out to us and to our clients: at IP, we build intelligent brands. Intelligent brands are built to work hard. They fill gaps, answer tough questions, inspire innovation, and intrigue skeptics with verbal and visual systems that clarify as they amplify.

Our new brand identity celebrates the combination of rigor and spirit with which we approach every client challenge. Our voice is as kind as it is direct, our color palette warm but professional. Honoring our vibrant past AND our bright future, our logo is a new take on our old classic.

We might look a little different, but we’re still the same team bringing all our passion and protocol to all your challenges.

Visit our new website: www.innovationprotocol.com

10/06/2022

Be considerate. Be kind. Don’t dwell on mistakes. We believe true character is shown in how we acknowledge a mistake that has been made and the earnest actions we take to remedy the situation and move on.