02/23/2026
An iconic rebrand for (BWB) for their 10 year anniversary.
The mark is completely custom, featuring two interlocking B’s with subtle W shapes within, that change depending on how you look at it.
When I was developing the mark, Alex said “I want it to be something I’d tattoo on my body”
Iteration after iteration brought us here: a mark that not only feels editorial in nature but also approachable and scalable. The wordmark logo was designed to support it.
The color system was developed with a core palette + additional accents for each season — spring, summer, fall, and winter — so the brand can adapt to the colors of each season seamlessly and confidently.
The typography system is a mix of contemporary and timeless fonts that come together to create a true representation of BWB and the clients they serve.
I also supported BWB with additional assets such as brand deck templates and social templates, all that are a continuous work in progress as the new brand is rolled out over all touchpoints.
