09/08/2020
Custom packaging design for my Apricus project. I’ve said it before, and I’ll say it again. Packaging is one of my favorite parts of the branding process.
As a designer, I am definitely guilty of purchasing things based solely on unique or beautiful packaging. These days though, I am a lot more conscious about the items I buy and the ones I design for my clients.
Below are some of my favorite ways to create unique, memorable packaging that looks good and helps the planet too 🌱
✧ Eco-friendly packaging. Plant-based materials are a great option, including mushroom and h**p packaging. There are also materials like cornstarch and compostable options like unbleached kraft pulp, which is also marine safe.
✧ Reusable and biodegradable packaging. More and more brands are finding ways to reuse packaging and make it rewarding for customers. Reusable bags have become a staple for grocery shopping and farmer’s markets, so why not for everyday purchases and online orders? Reusable bags are now being made with a variety of biodegradable materials including potatoes, cassava, and yuca—a root vegetable that actually dissolves In water!
✧ Recycled packaging. Biodegradable and compostable options aren’t a worldwide standard (yet) and can be costly for some. Recycled packaging is a good alternative, and you can find many plastic-free and 100% recycled paper solutions for items like boxes, bags, cartons, stickers and more.
Big change starts with small steps. I am committed to making smarter choices for myself and I encourage you to explore options that reflect your values.
Building a conscious and sustainable brand requires time and effort, but it’s certainly doable. I’m honored to help brands achieve their goal of making a difference and, in turn, making our world a better place 🌎