Assimilation Designs

Assimilation Designs Heartfelt and strategic design for conscious brands committed to elevating humanity. Access my free

Custom Branding and Website Design for conscious beauty, lifestyle and wellness brands. At Assimilation Designs, we're passionate about working with businesses who want to change the world and make a real impact on the way we live, from clean beauty and wellness to eco-friendly fashion and lifestyle products. Brands who are paving the way for progress, socially aware, positively affecting our plan

et, and responsible for fair trade, ethical practices and sustainable commerce speak our love language. We believe beautiful, high-quality design is good for your brand and that it can also do good for the world.

03/22/2021

Does your skincare brand reflect your sustainable values?⁣

Everything from how you communicate with your audience to the experience customers have when they visit your website and buy your product should be reflected with purpose.⁣

For you, this could mean:⁣

→ Putting passion over profits⁣
→ Highlighting product safety and environmental awareness⁣
→ Demonstrating social responsibility⁣
→ Emphasizing your ethical business standards⁣
→ Conveying your relationship with the natural environment⁣
→ Sharing your sustainable production practices⁣

I help you dig deeper to bring those values to the surface so your sustainable skincare brand can make a difference in the way people look 𝒶𝓃𝒹 feel.⁣

Ready to uncover your values? Visit www.assimilationdesigns.com to fill out a client application and get started.

03/10/2021

Supporting women isn't something that should be done for a single day or month. It's something that should be done every day!

Picture yourself in this community without women. Without their knowledge, bravery, honesty, or compassion. Chances are, you've made some lifelong friendships because of platforms like this one.

I have met some amazing women in this community over the years Some have moved on to other things, but their impact on my life isn't any less meaningful. I believe everyone you meet has something to offer you, whether it's a lesson or a blessing.

In a digital world where there are already so many Facebook groups, slack channels, Clubhouses and other online communities, it's sometimes hard to stay connected and build real relationships.

We're so busy running our businesses, helping others, taking care of our families and just trying to survive, that we start to let those things slip away. I know I am guilty of this too!

So today I want to encourage you to reach out to a woman you admire. Whether they are someone you talk to daily, someone you're missing, or someone you just want to reconnect with.

Tag someone below and let them know you're thinking of them and rooting for them! Because a little support goes a long way ♥

Women around the world inspire us daily. To our fellow female entrepreneurs and creatives, we are so thankful for your t...
03/08/2021

Women around the world inspire us daily. To our fellow female entrepreneurs and creatives, we are so thankful for your tenacity, courage, vulnerability and dedication to making the world a better and brighter place ♥

In celebration of International Women's Day today, we are teaming up with and to make a positive impact and support by planting trees!

Women play a vital role in protecting, managing, and restoring forests. They are leaders who nurture nature, build thriving communities, and live at the heart of the global forest restoration movement.

With the right resources, they can create more productive farms, raise healthier families, and build more resilient communities.

Many of these women are socially and economically disadvantaged throughout the world. The good news is we can contribute to a more equitable vision that supports their needs while keeping gender equality at the core.

Along with a commitment to sustainability and positive social impact, supporting women and standing up for gender equality is something we believe in. Not just today, but every day.

We have created 3 custom t-shirt designs to help support the Women for Forests campaign and will be donating $5 from every purchase today through March 12th, 2021 to plant trees in a reforestation project that focuses on gender equality.

Together, we will empower women and grow forests!

Link in bio or visit 👇🏻🌿
www.assimilationdesigns.com/shop

02/13/2021

If you took away your logo, what would your brand say about you?

More importantly, what would your audience say?

The key to building an effective brand with confidence and depth is understanding what goes into it.

By diving deep into your brand, you can create a memorable and authentic experience that resonates with your audience.

Here’s my recipe for brand success →

02/11/2021

I love a good font, especially ones with personality that won’t break the bank. But I know they can be hard to find!

So to help out, I put together a list of some of my favorite commercial fonts for you to download. The best part? They’re totally free! If you love beautiful typography as much as I do, then I know you’re going to love these 😍

Head to www.assimilationdesigns.com to read the blog and grab these fonts for yourself!

Closer look at a recent personal project for a clean skincare brand.It’s crazy to think we’re halfway through September ...
09/17/2020

Closer look at a recent personal project for a clean skincare brand.

It’s crazy to think we’re halfway through September already 🤯 I’m officially down to just a few more spots for fall and winter.

We’re a good match if:

✧ You’re ready to invest in your business and your success

✧ You want to work with a professional who listens and guides you through the creative process

✧ You’re passionate, driven, and committed to your business and want to make a difference in people’s lives

✧ You appreciate minimal, sophisticated, and cohesive design

✧ You’re ready to dive in and excited to share your unique story

✧ You want a brand identity that represents your values authentically, builds meaningful connections, and resonates with your audience

✧ You believe in a clean, kind, or green approach and want to explore building a conscious or sustainable brand that helps the world

If that sounds like you, please head over to my website to schedule a call! I’d love to chat and discuss your vision, values, and goals ✨ @ Los Angeles, California

Just in case you needed to hear it today. The only person you need to compare yourself to is the person you were yesterd...
09/15/2020

Just in case you needed to hear it today. The only person you need to compare yourself to is the person you were yesterday 💯 @ Los Angeles, California

Custom packaging design for my Apricus project. I’ve said it before, and I’ll say it again. Packaging is one of my favor...
09/08/2020

Custom packaging design for my Apricus project. I’ve said it before, and I’ll say it again. Packaging is one of my favorite parts of the branding process.

As a designer, I am definitely guilty of purchasing things based solely on unique or beautiful packaging. These days though, I am a lot more conscious about the items I buy and the ones I design for my clients.

Below are some of my favorite ways to create unique, memorable packaging that looks good and helps the planet too 🌱

✧ Eco-friendly packaging. Plant-based materials are a great option, including mushroom and h**p packaging. There are also materials like cornstarch and compostable options like unbleached kraft pulp, which is also marine safe.

✧ Reusable and biodegradable packaging. More and more brands are finding ways to reuse packaging and make it rewarding for customers. Reusable bags have become a staple for grocery shopping and farmer’s markets, so why not for everyday purchases and online orders? Reusable bags are now being made with a variety of biodegradable materials including potatoes, cassava, and yuca—a root vegetable that actually dissolves In water!

✧ Recycled packaging. Biodegradable and compostable options aren’t a worldwide standard (yet) and can be costly for some. Recycled packaging is a good alternative, and you can find many plastic-free and 100% recycled paper solutions for items like boxes, bags, cartons, stickers and more.

Big change starts with small steps. I am committed to making smarter choices for myself and I encourage you to explore options that reflect your values.

Building a conscious and sustainable brand requires time and effort, but it’s certainly doable. I’m honored to help brands achieve their goal of making a difference and, in turn, making our world a better place 🌎

If you haven’t heard yet, you can now post line breaks on Instagram!That means no more struggling to figure out how to s...
09/04/2020

If you haven’t heard yet, you can now post line breaks on Instagram!

That means no more struggling to figure out how to space your content. No more need for fancy editing tricks. No more time wasting!

Just type out your content and space it exactly as you’d like it to appear in your post and voilà! You’re done.

I am all about working smarter and not harder, so I’d say this a change worth celebrating 🥳

Stay safe and enjoy the long holiday weekend!

Sharing some of favorite type foundries today. I feel like type designers in the creative industry are often undervalued...
08/29/2020

Sharing some of favorite type foundries today. I feel like type designers in the creative industry are often undervalued and under-appreciated.
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As an undergrad, I actually had to design a custom font. It was one of the most difficult and time consuming projects ever. I honestly did a terrible job, but I also gained major respect for type designers and what they do.
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So if you’re a major type lover like I am, I encourage you to check out these incredible type foundries featuring work from some of the most talented type designers in the world. They deserve to be seen and supported 🙌🏻 @ Los Angeles, California

What is the purpose of a moodboard or visual inspiration board?⠀⠀⠀⠀⠀⠀⠀⠀⠀The reason I personally love them and use them i...
08/25/2020

What is the purpose of a moodboard or visual inspiration board?
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The reason I personally love them and use them in my design process is simple—they help me brainstorm and get my creativity flowing.
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I use moodboards so I can experiment with a variety of ideas before anything is set in stone. Then I play with color, shape, texture, pattern, type and other details until I find the right balance of visuals and emotion.
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Trying to convey emotion using visuals isn’t a quick or simple process. It takes time, careful thought, creativity and strategy. Before you can tap into emotion, you have to understand the brand, their values, their goals, and the needs of their audience.
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To dive deeper into the emotional aspect, I always ask a series of questions before and during the visual exploration phase. I reference these often throughout the process.
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For example:
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✧ What goals is the client trying to achieve?
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✧ What specific feelings are they trying to convey?
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✧ How will their audience interpret the visual direction?
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I enjoy the moodboard process and my clients appreciate the thought behind it, but I always make it clear that a moodboard is intended for visual inspiration purposes. It’s much more of a guideline than a rulebook.
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If needed and appropriate, the creative direction can change slightly or even take a completely different route. At the end of the day, every brand is unique and deserves to stand on its own ✨

Address

Los Angeles, CA

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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