30/01/2022
𝐓𝐡𝐞 𝟔 𝐏’𝐬 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
So, just what are The 6 P’s of marketing? Different marketing experts may refer to or combine them differently, but ultimately, the following interrelated marketing mix of the broad “P” factors, and their associated features, comprise and define the factors at play:
𝐏𝐫𝐨𝐝𝐮𝐜𝐭 (𝐨𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞)
✅ Function/usability/capabilities
✅ Branding
✅ Packaging
✅ Value
𝐏𝐫𝐢𝐜𝐞
✅ Selling/actual price
✅ Payment options, including available ✅ credit terms
✅ Discounts
✅ Price matching
𝐏𝐞𝐨𝐩𝐥𝐞 (𝐲𝐨𝐮𝐫 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐭𝐞𝐚𝐦)
✅ Quality/level of service provided if providing a paid service
✅ Customer service level
Appearance and professionalism of employees, including attitude
✅ Employee relatability/resonance with the population served
𝐏𝐨𝐩𝐮𝐥𝐚𝐭𝐢𝐨𝐧 (𝐭𝐡𝐨𝐬𝐞 𝐲𝐨𝐮 𝐬𝐞𝐫𝐯𝐞)
✅ Business-to-consumer product or service—basic demographics of target audience, i.e., gender, age, household income, education level, parental status/children at home, home ownership, marital status, geography, and more
✅ Business-to-business product or service—target organization qualifications, such as size/ # of employees, location, annual sales/income, and industry
𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠
✅ Refreshed value proposition and/or messaging
✅ Repositioning in the marketplace, differentiation among other
✅ organizations offering similar services or products
✅ Status of your product or service—low-end, mid-level, or high-end, based on quality, features, and/or pricing
𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧
✅ Advertising/media vehicles
PR/publicity channels
✅ Sponsorships/memberships/event attendance
✅ Networking/prospecting/sales
