Lori Ashcraft Design

09/15/2024

An absolute do*****ag of epic proportions. Zero regard for the fallout that comes from spreading these kind of lies. PS those people NOT eating pets, are not illegal aliens.

149K Followers, 7,644 Following, 3,146 Posts

01/11/2022

Creating a logo and brand identity for another creative is extra fun. Especially when they are as awesome and talented as Di Zock. Di is a landscape architect working out of Venice, CA. She plans and builds some of the most beautiful gardens you’ll ever lay eyes on.
Di’s vibe is high-end and modern, so I leaned into that and drew inspiration from some of the key elements essential to the art of landscape architecture – unity, scale, balance, simplicity, variety, emphasis, and sequence as they apply to line, form and color.
The logo’s green color palette is accented with coral and cream, for an earthy mix with a pop. A system of three duotone combos allow for endless image and background options to be used throughout visual identity items.
More on this project at loriashcraft.com
Check out Di’s amazing work at dizockdesign.com
Di Zock

12/16/2021

BAUIE+RAD site homepage fun, with their fresh new logo.

12/15/2021

“Bauie Productions” & “RAD Media,” previously operating under the same umbrella, have merged to create “BAUIE+RAD,” whose team serves up exceptional still photography & video production solutions, from inception to completion in a one-stop shop.

Sleek yet substantial, contemporary and classic, this fresh fits right into BAUIE+RAD’s cool, approachable, high end vibe.

Rounding out the Visual Identity with a blue + teal color palette, and clean line typography.

bauierad.com
B+R
http://loriashcraft.com/ for more portfolio project peeping.

12/14/2021

The Academy of Country Music not only produces the annual, live ACM Awards show, they also organize and produce all of the events that make up Party for a Cause, a collection of charitable events that take place that same weekend, surrounding and leading up to the ACM Awards. That means a LOT of production collateral needs creating.

I've had a ton of fun over the years creating that collateral. There are hundreds of bit and pieces, but here's a peek into some of the work we've done together. To see a whole lot more at http://loriashcraft.com/portfolio/academy-of-country-music/

12/14/2021

Los Angeles Philharmonica - Magazine Program Layout

I’ve been honored to have worked with the LA Phil over the years, starting by supporting collateral production for the marketing team and their core branding – from digital ads, brochures, flyers to donor forms and mailers. And then taking over editorial layout for the legendary Hollywood Bowl and the Walt Disney Concert Hall program magazines and their almost-daily and year-round concert schedules. For a broader view visit http://loriashcraft.com/portfolio/los-angeles-philharmonic/

12/14/2021

Pride Stride Logo

Spearheaded by LA Pride, LGBTQ+ Pride organizations from across America came together to create the first-ever national “Pride Stride” Virtual Run.

The challenge for this logo was to create something evergreen and could easily be used by 30+ cities across the country. It was a pleasure making this clean, versatile and fun mark!

For more on this project, visit: http://loriashcraft.com/
Follow on Instagram: .made

12/10/2021

MaeDay Rescue Logo Design & Collateral

Natalie, of MaeDay wanted this logo to evoke rescue and include the dog she lost, Maggie Mae (hence MaeDay) with the silhouette, floppy ear and all. I created the logo, some window signage, and bits of other collateral.

For more about this project check out http://loriashcraft.com/
Follow on Instagram: .made

12/10/2021

Payscout at VRLA

Payscout is a global payment processing provider covering six continents by connecting merchants and consumers via credit, debit, ATM, and alternative payment networks. They showcased their VR Commerce capabilities at VRLA (Virtual Reality Los Angeles), the world’s largest immersive technology festival. There, Payscout helped innovators understand the qualifications for implementing a VR Commerce strategy. They used the VRLA platform to demo virtual reality use cases for retail/etail, non-profit, sports and entertainment.
The Goal

I was asked to help create Exhibit items including booth graphics, flyers, labels for water bottles and swag including t-shirts and custom VR goggles to engage visitors in VR Commerce.

For more about this, and other projects, visit http://loriashcraft.com/
Follow on Instagram: .made

12/10/2021

What Would A Nerd Do? Of course, they’d have a blog and round table with other smarties, attempting to teach the rest of us a few things. They came to me to create an identity with a logo & header illustrations for each of the categories they blog under, giving them a cohesive look and feel, and distinct identity.

More on this project, and to check out others, visit the site - http://loriashcraft.com/
Instagram: .made

12/10/2021

LAcarGuy Visual Identity Collateral

LAcarGUY is an automotive group with 12 dealerships, family-owned and operated by Mike Sullivan, a fixture in Southern California.

The LAcarGuy team came to me to step up their exec business card game. To create a premium look and feel, I teamed up with Aardvark Letterpress - - who put their amazing letterpress and foiling skills to work to create these luxuriously thick cards with a beautiful, natural bright white stock. These guys really pop.

And a few proposed license plate inserts. Not sure if these babies got used, but I love them!

For more project viewing fun, visit the site - http://loriashcraft.com/
Follow on Instagram: .made

09/22/2021

Fresh new logo for KNAPP HOUSE.

KNAPP HOUSE, owned and run by Jacqui Knapp, is a high-end, full-service house management company that covers all the bases.
KNAPP HOUSE

I wanted to create an identity that emulates the vibe of KH, with a modern & clean silhouette, holding both strength and elegance. Makes a killer pattern, too!

For more on this guy, and to check out other projects, visit http://loriashcraft.com/
Follow on Instagram: .made