UP Creative Technologies

05/21/2022

“Why free streaming channels like Pluto TV and Tubi have viewers watching commercials again” - Stephen Battaglio, Wendy Lee, Los Angeles Times

Free, ad-supported streaming TV services are growing fast and expected to command significantly more advertising dollars this year.

10/22/2021

What is social listening?

Social listening refers to analyzing the conversations and trends happening not just around your brand, but around your industry as a whole, and using those insights to make better marketing decisions.

Social listening helps you understand why, where and how these conversations are happening, and what people think—not just when they’re tagging or mentioning your brand.

This helps you form future campaigns, improve content strategy and messaging, outpace your competition, construct an effective influencer program and even build more impactful brand partnerships.

10/21/2021

Happy Halloween from UP Creative Technologies!!

https://fb.watch/8Nq9wcIZPn/

10/20/2021

Read the predictions for social media marketing in 2022...

What's coming next for social media marketing? Here are some of the key trends that we see taking shape.

09/17/2021

Are you looking for an Instagram Marketing guide? Look no further...

Find out how to plan, create, and optimize Instagram content for your business.

09/17/2021

These 4 Content Marketing Fails Are Fixable: Here’s How

https://www.slidingsocial.com/markkauffman/4-fixable-content-marketing-fails

When your content marketing program is starting, almost anything is likely to make a positive impact on your audience and your business goals. With minimal effort, you might see new consumers engaging with your business, brand conversations picking up speed, website visits increasing, or even more l...

09/16/2021

The impact of social media in lawsuits makes for an interesting read.

https://socialmediaexplorer.com/social-media-marketing/the-impact-of-social-media-on-lawsuits/



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From the way people connect with one another to finding new products and staying updated on recent events, social media has impacted nearly every facet of daily life. Some of that has been for the...read more

09/15/2021

How To Write Email Newsletters That People Actually Want To Read

A few weeks ago, the CEO of GMB Fitness, Andy Fossett, looked out at a crowd of marketers and said, “Don’t. ever. blast. your. list.”

09/03/2021

Do you take a good, hard look at your team's marketing strategy every year?

You should. An annual marketing plan helps you set your marketing on the right course to make your company's business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth...

https://www.slidingsocial.com/markkauffman/how-to-create-a-marketing-plan

09/03/2021

The Keys to a Successful TikTok Advertising Campaign...
https://www.socialmediatoday.com/news/the-keys-to-a-successful-tiktok-advertising-campaign-infographic/605713/?fbclid=IwAR2zNKuivNKz0i5uG67PcoD8unXgHuGOjHpQpreTariJVFJVfMTW-LRLJwo

Some essential pointers for your TikTok ads, via TikTok ads expert Savannah Sanchez.

09/02/2021

As ᴀ ʙʀᴀɴᴅ, ɪɴғʟᴜᴇɴᴄᴇʀ, ᴏʀ ᴄʀᴇᴀᴛᴏʀ ᴏɴ Iɴsᴛᴀɢʀᴀᴍ, ʏᴏᴜ ᴋɴᴏᴡ ʜᴏᴡ ᴄᴏɴᴠᴇɴɪᴇɴᴛ ɪᴛ ɪs ᴛᴏ ᴍᴀɴᴀɢᴇ ʏᴏᴜʀ ᴘʀᴏғɪʟᴇ ᴡɪᴛʜɪɴ ᴛʜᴇ ᴀᴘᴘ ᴀɴᴅ ᴏɴ ᴀ ᴅᴇᴠɪᴄᴇ ᴛʜᴀᴛ sɪᴛs ɪɴ ʏᴏᴜʀ ᴘᴏᴄᴋᴇᴛ. Hᴏᴡᴇᴠᴇʀ, ɪғ ʏᴏᴜ ᴇᴠᴇʀ ᴡᴀɴᴛᴇᴅ ᴛᴏ ᴠɪᴇᴡ ɪᴛ ᴏɴ ᴀ ʟᴀʀɢᴇʀ sᴄʀᴇᴇɴ, ʟɪᴋᴇ ʏᴏᴜʀ ᴅᴇsᴋᴛᴏᴘ, ʏᴏᴜ ᴘʀᴏʙᴀʙʟʏ ʜᴀᴅ ᴛᴏ ᴜsᴇ ᴀɴ ᴇxᴛᴇʀɴᴀʟ ᴛʜɪʀᴅ-ᴘᴀʀᴛʏ ᴛᴏᴏʟ.

Eɴᴛᴇʀ Iɴsᴛᴀɢʀᴀᴍ Cʀᴇᴀᴛᴏʀ Sᴛᴜᴅɪᴏ, ᴡʜᴇʀᴇ ʏᴏᴜ ᴄᴀɴ ᴍᴀɴᴀɢᴇ ᴀᴄᴄᴏᴜɴᴛs ᴜsɪɴɢ ᴛʜᴇ ғᴀᴍɪʟɪᴀʀ ɪɴ-ᴀᴘᴘ ᴛᴏᴏʟs ʙᴜᴛ ᴏɴ ʏᴏᴜʀ ᴅᴇsᴋᴛᴏᴘ. Pʟᴜs, ᴀ ʙᴏɴᴜs: ᴛʜᴇ ᴀʙɪʟɪᴛʏ ᴛᴏ sᴄʜᴇᴅᴜʟᴇ ᴘᴏsᴛs. Iɴ ᴛʜɪs ᴘᴏsᴛ, ᴅɪsᴄᴏᴠᴇʀ ʜᴏᴡ ᴛᴏ ᴜsᴇ Iɴsᴛᴀɢʀᴀᴍ Cʀᴇᴀᴛᴏʀ Sᴛᴜᴅɪᴏ ᴛᴏ ᴍᴀɴᴀɢᴇ ʏᴏᴜʀ ᴘʀᴏғɪʟᴇ, ғʀᴏᴍ sᴄʜᴇᴅᴜʟɪɴɢ ᴄᴏɴᴛᴇɴᴛ ᴛᴏ ᴜɴᴅᴇʀsᴛᴀɴᴅɪɴɢ ʏᴏᴜʀ ᴀɴᴀʟʏᴛɪᴄs ᴛᴏ ᴍᴏɴᴇᴛɪᴢɪɴɢ ʏᴏᴜʀ ᴄᴏɴᴛᴇɴᴛ...

https://www.slidingsocial.com/markkauffman/what-is-instagram-creator-studio

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As a brand, influencer, or creator on Instagram, you know how convenient it is to manage your profile within the app and on a device that sits in your pocket. However, if you ever wanted to view it on a larger screen, like your desktop, you probably had to use an external third-party tool.

08/19/2021

Top 100 online business directories. It is important to list your business correctly in the business directories. It is the cornerstone of your marketing strategy, or at least it should be.
Check out the list: https://www.vendasta.com/blog/top-100-online-business-directories/