Sandra Lee Creative, LLC

09/03/2026

Wow! The stats in this article are surprising...but not really. It's easy for business owners to think that AI is the answer to their marketing budget. I firmly believe if you don't know the original work deeply enough, meaning digital marketing, website design & development, writing copy for the web, SEO, etc., the prompts you feed into your AI of choice are going to result in sloppy work (hence AI slop). And sloppy work isn't a great reflection on your business.

The Guardian reports AI cleanup listings are up 87%. Freelancers say clients lowball the work.

08/08/2026

I inherited Drifter in 2020, literally. He has no idea what great company he was then, and still is today. He can super-loud, but he's awful cute. Happy !

07/24/2026

An Instagram feature shouldn't bring so much joy, but Reorder Grid does just that. It really is okay to care about a beautiful Instagram grid.

Are we getting back to Grid Aesthetics?

07/22/2026

Some of the best moments in my work come when I least expect it. I have worked with Stephanie for years. We've designed so many author websites together. We've also shared laughs, love, and meals. So when she approached me to help her with the fine details and technical pieces of her new website, it was a resounding yes!

I get a handful of testimonials but when someone I've worked with for so long stops and gives me an unexpected shoutout, it makes my day. That's exactly what happened a few weeks ago when I saw these words in one of her social posts. 🩷

And, if you want to meet an amazing human, her website is https://stephaniefeger.com/

07/08/2026

I saw this post by SendOwl and, I have to admit, it was refreshing. We are so conditioned to think that we need to hustle in social media everyday. That we need to be everywhere, chasing the algorithm.

Don't get me wrong, I know social media absolutely has its place (obviously, I'm here 😊). Its where you can create conversations and opportunities for genuine connection. But I also think there's something to be said about creating content that lasts. That might be a blog post, a resource, a newsletter, and of course, a website that answers questions people are already asking.

If you're feeling exhausted trying to keep up with the pace of social media, maybe the answer isn't creating *more* content. Maybe it's creating content with a longer shelf life.

This article is a good reminder that there are plenty of ways to build a business beyond the daily scroll. After all, there's a big difference between constant hustle and consistent action.

Learn how to sell digital products without social media using SEO, email marketing, Pinterest, and other channels that don't require daily...

06/29/2026

A broken link on your website is like handing someone your business card with the wrong phone number. They want to reach you...but they can't.

Take two minutes today and give your website a quick check:

• Click every link in your header and footer.
• Make sure none of them lead to a 404 page.

Want to go a little deeper? You can use a tool like Broken Link Checker to scan your entire website.

Broken links create dead ends for your visitors, and send poor quality signals to search engines. When was the last time you clicked through every link on your own website?

This month's Studio Field Note is just one small website habit that pays off over time. Every month in Marginalia: Studio Field Notes, I share one quick website win you can implement immediately. Click here -->https://marginalia.subscribepage.io/ if you'd like to join me.

Technical clarity and intentional design strategies authors and service-based leaders need to build high-performance website solutions.

06/08/2026

In my newsletter, Marginalia, I always include one quick, actionable website tip that you can complete to improve your website user experience or performance. In May, I talked about your About page.

This is usually the second most visited page on your website. When was the last time you edited yours? Spend a few minutes and audit your about page.

Quick check:
• Is your headshot current?
• Does it mention your latest book?
• Does if reflect what you actually do today?
• Is there a clear next step?

If any of these are missing, that’s your quick website win this week.

And, if you want to have Marginalia delivered to your inbox each month, you can get more information here -->

Technical clarity and intentional design strategies authors and service-based leaders need to build high-performance website solutions.

05/31/2026

When it comes to building an email list, one of the biggest mistakes I see authors make is waiting too long to start.

So many authors think they need a finished book, a huge audience, a complicated funnel, or just more time.

The truth? Every major newsletter you receive today started with zero subscribers. Your email list isn't something you build after you've "made it." It's one of the foundations that helps you get there.

And getting started doesn't have to be complicated. One platform. One welcome email. One commitment to show up consistently. If you subscribe to my newsletter you know that I still struggle with this. 😄

Starting your email list and your sending habit early gives you time to find your voice, build relationships, and create consistency long before your book launches.

In my latest post, I break down the three biggest reasons authors delay starting an email list and how to overcome them:

Many nonfiction authors wait too long to start building an email list. Learn why your email list is your most valuable platform and how to start one simply.

04/27/2026

I create a lot of pages in websites, my own included, but this has to be one of my favorites.

04/23/2026

One huge perc to running your own agency and working from home -- french toast for lunch!