08/26/2026
We partnered with Eko Eko, the consumer AI assistant, to design an AI product a normal person would actually want to open.
The challenge: most people still treat AI like a search box, and most AI products haven’t done much to change that. Every big model landed on the same aesthetic. Dark, aloof, technical, built for people who already know what they’re doing. Eko Eko’s founders wanted the opposite, and they needed buy-in from a lot of stakeholders to get there.
So we designed concepts before we designed the app. Three directions that differed in structure, not styling, covering prompt flow, information density, how images showed up, how commerce showed up. Then a fourth that ignored V1 constraints entirely and showed where the product could go in a few years. The business plan kept moving. Our designs moved with it.
From there we handled branding, strategy, UX, and UI across voice conversation, text chat, shopping, trip planning, rewards, and a full visual editor for making and remixing content. Friction was the enemy at every turn. No model picker, no folders, no workspaces. Sign in and start talking.
The core idea is a split. Answers arrive short, two or three sentences sized for a phone screen and a person standing in line at the grocery store. When someone wants the whole thing, Deep Dive opens the full response with follow-up prompts, grouped cards, and action buttons that move the answer toward something useful. Short by default, thorough on request, and the user picks.
The world doesn’t need another AI chatbot. It does need one with a face, a voice, and a sense of humor. Watching this team commit to that was the best part of the project.
Read the case study at https://few.io/launches/eko-eko
