Opiniion

Opiniion Opiniion is a leading Resident Satisfaction Platform! Testing 123 Testing Again

We provide the tools, services, and support to help property owners and operators measure and manage the resident experience and drive a high volume of online reviews.

We've been to a lot of events, but Multifamily Women is always one of the most collaborative! It's just one of those sum...
09/02/2026

We've been to a lot of events, but Multifamily Women is always one of the most collaborative!

It's just one of those summits that's built on this idea that the best operators share insights and solve challenges together.

That's why we're sending a couple of our best, Debbie Andreozzi and Kathie Cook, to Scottsdale on September 10-11.

They've seen our data and know what's working in multifamily strategy and what isn't, so you'll want to pick their brains for sure!

The multifamily industry as a whole has a way of staying stuck in the past. When AI came in, everyone turned to the loud...
08/27/2026

The multifamily industry as a whole has a way of staying stuck in the past. When AI came in, everyone turned to the loudest person in the room, screaming SEO is dead, and here's the new GEO playbook that magically works for every industry.

Too bad the loudest person doesn't know multifamily like we do, but we won't name names... šŸ¦šŸ‘ļø

Our data shows how sentiment leads to visibility. Ranking in traditional search won't guarantee you a spot in an AI response. It’s an uncomfortable fact that exposes a risk, and from what we've seen so far, it’s an unnecessary one.

That's why we built a tool that translates all your data (at a local, industry-specific level) into a GEO plan your team can act on.

You know what stakeholders like even more than a dashboard full of vague graphs? NOI.

Here's the challenge. We're giving away some of the most common issues. Fix them. If you see improvement from the basics, then there's a lot more work to do, and we can help!

08/25/2026

Do you know what AI is saying about your properties right now?

Not what your reviews say. Not what your ILS profiles say. But, what ChatGPT (Gemini, Perplexity, so on) are telling your potential renters when they ask about your community by name - or by neighborhood, or by amenity, or by little things like good internet service.

If you don’t know the answer, it’s okay; there aren’t really many tools out there specific to our industry, so most teams are in the dark.

They've got dashboards for lead sources, tour conversion, and rent roll, but a dashboard for how AI is summarizing your brand to people who haven't clicked anything yet-now that’s hard to come by.

Our industry has this huge gap between "what we think our reputation looks like" and "what AI is surfacing to renters," and it needs to be closed.

We get it, though. It's just easy to focus on what we understand or what will bring us the best ROI, but your reputation IS your ROI.

So, don’t fly blind and don’t make the mistake of opting for generic, one-size-fits-all GEO tools. Obviously, we recommend our new AI Visibility tool, but really just find a tool that’ll help you take action on your data and take control of your communities’ reputation.

Generic GEO playbooks are going to be the death of me...
08/19/2026

Generic GEO playbooks are going to be the death of me...

08/17/2026

Everyone talks about what their latest product launch does, but silent contributors go unnoticed the moment a project wraps and marketing takes the stage.

So it’s important to us that we hit pause and celebrate the collective effort required to solve a problem most of the multifamily industry hasn’t even realized exists yet.

Everyone who took a call, set up a campaign, fixed a bug, or something in between deserves a round of applause šŸ‘šŸ‘šŸ‘.

If your multifamily properties need an AI search action plan, then we invite you to check out AI Visibility. A labor of love that's changing how multifamily communities show up to potential renters!

Renters aren't just Googling your community.They're typing "best apartments in Austin with fast maintenance" into ChatGP...
08/15/2026

Renters aren't just Googling your community.

They're typing "best apartments in Austin with fast maintenance" into ChatGPT. And the answer isn't coming from your perfectly curated property page.

It's being built from your Google reviews. Your ILS listings. Your resident feedback. The consistency of your responses. The recency of your sentiment signals.

And no one is talking about how GEO (specifically for multifamily) is less of a website problem and more of a reputation problem.

Our sales and customer teams talk to clients every day who are still running the old playbook (schema markup, FAQ pages, location data cleanup) or relying on generalized SEO/GEO tools that stop at a score. But that's the bare minimum, and chances are, your competitors are working with the same info, so what makes your strategy better?

Properties showing up in AI-generated renter recommendations are focused on something entirely different, and it's not their sitemap.

We built something to help you SEE AND ACT on it. AI Visibility officially launches today. šŸŽ‰

NO CHEATING (don't look at the image yet)!!If you had to guess how many more tours per unit properties rated 4.0-4.4 sta...
08/12/2026

NO CHEATING (don't look at the image yet)!!

If you had to guess how many more tours per unit properties rated 4.0-4.4 stars generate vs. properties rated under 3.0, what would you guess? 50% more? 80% more?

From just about 14 MILLION pieces of resident feedback, it's actually... DUMROLL 🄁 🄁 🄁

116%. Insane right?!

And that's BEFORE AI search, but now ChatGPT/Gemini/Perplexity are pulling from those same signals to answer renter questions, so that gap's only going to get bigger.

Meaning WEAK REPUTATION = lost reviews & lost visibility (in the search channel your future residents are using right now)

We've been seeing a lot of customers come in thinking Multifamily GEO is an IT/marketing problem when really it's an operations problem. Whatever your plan is, always start with what your residents are actually experiencing, because that's how AI is going to summarize your community to a stranger.

THE RESULTS ARE IN 🄁🄁🄁Opiniion just landed at No. 1,114 on the Inc. 5000! Five years in a row!!!!!Which puts us in the t...
08/11/2026

THE RESULTS ARE IN 🄁🄁🄁

Opiniion just landed at No. 1,114 on the Inc. 5000! Five years in a row!!!!!

Which puts us in the top quarter of the entire list, out of millions of eligible companies across the country!

That streak started with a small team convinced that resident feedback deserved more than a dashboard nobody opened. Five years later, that idea has grown into a platform built to turn every review, survey, search, and conversation into a clear next step for multifamily leaders.

We're not slowing down either; we're just going to keep focusing on being the intelligence layer that turns resident signals into actions that move renewals and NOI.

Special thanks to our clients for their trust, and to this team for five years of proving it was earned!

AI is changing where reputation sits in the leasing funnel.For years, reputation helped renters answer one question:"Sho...
07/21/2026

AI is changing where reputation sits in the leasing funnel.

For years, reputation helped renters answer one question:

"Should I lease here?"

Now it's helping AI answer a different one:

"Should I recommend this community at all?"

That's because AI isn't just reading your website anymore.

It's interpreting your public reputation through signals across the web.

Which means reputation has moved upstream.

What used to be a conversion tool is now also a discovery tool.

The next question is: How do multifamily teams optimize for AI visibility?

Our clients kept asking us that exact question, but the answers they found were generic at best. So we turned to our own data to uncover what actually matters for multifamily in our latest article.

→ GEO Is Not SEO 2.0: What Multifamily Teams Get Wrong: https://opiniion.com/resources/geo-is-not-seo-2-0-what-multifamily-teams-get-wrong/?utm_source=linkedin&utm_medium=organic_social&utm_campaign=blog_geo_not_seo

Apartment search isn't disappearing. It's getting a new front door.Renter behavior has shifted. They're not filtering an...
07/10/2026

Apartment search isn't disappearing. It's getting a new front door.

Renter behavior has shifted. They're not filtering and clicking their way through pages of search results anymore. Increasingly, they're asking ChatGPT or Claude where they should live next month.

And unlike Google, AI isn't handing them 200 options. It's recommending a handful of communities.

That's a big shift.

But our data suggested it was coming, so over the past few months we've been talking with marketing leaders across multifamily about what it means. Most of them have asked the same questions:

"Does this mean SEO is dead?"

"Should I stop updating my website?"

The answer is no. And no. No need to panic.

The questions your prospects are asking, and where they're asking them, have changed. As MHM recently pointed out, AI discoverability is becoming part of modern marketing operations. The teams that start preparing now won't be playing catch-up six months from now.

Over the next few weeks, we'll be sharing what we're learning, the trends we're seeing, and practical steps multifamily teams can take to improve how they show up as AI becomes a bigger part of the apartment search journey.

So, what questions do you have so far? What are you seeing from prospective renters? Are they finding you through AI yet, or are you still invisible to the conversation?

Address

300 S 1350 E, FL 3
Lindon, UT
84043

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+1 855-330-9980

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