10/01/2026
Posting your jobs on Instagram is not the same thing as doing SEO. I talked about this at my session in San Diego last week, and I want to break it down a little further here.
Every job post you make should answer three questions.
-Where was the job?
-What did you install?
-Why did the customer need it?
In the video, my example was a commercial building in Naperville, Illinois, where Slate 20 was installed on some lobby glass because the tenants were dealing with glare. When you write the "why," use the words your customer would actually type into Google. Nobody searches for "solar heat rejection." They search for "glare in my office" or "my living room gets too hot in the afternoon."
Writing a good post is only half of it. Where you put that post matters just as much.
Start with your website. Every job you're proud of should get its own project page with real photos and the where, what, and why written out. That page is the one that can show up when someone searches for window tint in your town. Social media gets people to look at your work, but your website is what Google ranks.
Next, put the same photos and write-up on your Google Business Profile. That profile feeds into the map results, and the map is where many local customers start looking for a shop.
Finally, pay attention to your reviews. When you finish a job, ask the customer to mention what you installed and what city they're in. When you reply, use both. Something like "Thanks for trusting us with the Slate 20 install in Naperville" does more for you than a simple thank you.
If you do this after every job, you end up with a body of work that anyone within 5 to 10 miles of your shop can find. Post it on Instagram and Facebook, but make sure it also lives on your website and your Google profile.
