ZEPIC

Helping businesses deliver their best customer experiences.

10/14/2026

SMS is now in ZEPIC. 📱

Personalized broadcasts, two-way conversations in your Team Inbox, SMS as a step in your omnichannel journeys, and revenue attribution next to WhatsApp and email.

And the new SMS chatbot replies instantly, 24/7, and turns every text into richer customer profile data, with your team stepping in only when a human touch is needed.

Every text makes your customer profile smarter.

10/05/2026

Halloween is creeping up faster than you think! 🎃 Is your multichannel marketing strategy ready to convert holiday traffic into loyal customers?

To help you get ahead of the holiday rush, we’ve put together creative campaign ideas to spark your seasonal strategy.

👉 Swipe through the carousel to see a few of our favorite concepts!

09/15/2026

The travel landscape in 2026 is undergoing a major shift, and filling rooms is only half the story.

Global events and flexible work setups are driving high travel demand, but long-term success comes down to who owns the guest relationship.

We’ve outlined the major trends that hotels, restaurants, and airlines need to be aware of.

09/08/2026

The line between online and offline shopping is blurring.

Customers don't care about your internal channel definition; they expect a uniform brand experience across all touchpoints

We analyzed the current trends shaping retail behaviour and key takeaways for modern growth teams:
• Why omnichannel ex*****on requires unified first-party data
• How customer discovery workflows are fundamentally shifting
• Why physical and digital touchpoints must reinforce each other

Get ahead of the curve. Read the full analysis in our latest blog.

09/01/2026

We’re THREE months away from Black Friday/Cyber Monday!

Waiting until October to build campaigns leads to rushed creative, bad audience targeting, and deliverability issues. To maximize peak-season revenue, your prep needs to happen in three distinct phases:

✔️90–60 Days Out (Infrastructure & Data): Clean customer data, audit platform integrations, warm IP addresses, and run stress tests on your tech stack.

✔️60–30 Days Out (Audience Building & Testing): Run early-bird lead generation campaigns, test offer structures (bundle vs. percentage discount), and build high-intent retargeting segments.

✔️30–0 Days Out (Ex*****on & VIP Access): Roll out early access to your top 10% lifetime value (LTV) customers, lock in automated abandoned-cart sequences, and optimize real-time inventory triggers.

Don't leave your biggest quarter of the year to last-minute firefighting.

08/26/2026

Nothing kills the excitement of Buy Online, Pick Up In-Store (BOPIS) faster than the lack of a multichannel communication strategy.

When your store systems don't trigger real-time SMS or WhatsApp updates the moment an order is staged, you risk:

✔️ Increased customer support tickets and status inquiries

✔️Higher order abandonment rates

✔️Missed opportunities for in-store upselling and cross-selling

BOPIS shouldn't be a waiting game. Our latest guide breaks down how retail brands build seamless messaging triggers, from PDP availability badging all the way to post-pickup recommendations.

👉 Read The BOPIS Messaging Playbook: https://zepic.com/article/the-bopis-messaging-playbook-how-retail-brands-turn-pickups-into-revenue

08/24/2026

When you move from batch-and-blast SMS to personalized, trigger-based messaging, the ROI speaks for itself.

Which SMS campaign brings in the highest conversion for your brand? Drop it in the comments below!

08/19/2026

Rising digital ad acquisition costs, screen fatigue, and strict privacy-driven signal loss are crushing online margins.

That’s why many online brands have set up offline stores.

While e-commerce conversion rates hover around 2–3%, physical storefronts convert foot traffic at rates above 70%.

Key reasons D2C brands are expanding offline in 2026:

✔️ Drastically lower returns: In-person trial and fit testing eliminate the 20–30% return rates that drain online profits.

✔️Higher AOV: In-store shoppers record an average order value 1.5x higher than online buyers.

✔️Micro-fulfillment hubs: Physical stores double as local fulfillment centers to cut last-mile shipping costs and transit times.

08/10/2026

A bigger SMS list looks great on paper, until you look at the bill.

Unlike email marketing, SMS campaigns come with direct per-message costs. Sending offers to phone numbers that haven't responded in 6 months is paying a premium price for zero return.

If your last list audit feels like ancient history, here is why you should prioritize it today:

✔️ Reduce wasted spend: Don’t pay for ghost numbers and inactive profiles.

✔️Improve ROI: Instantly boost your campaign engagement and conversion percentages.

✔️Protect deliverability: Higher engagement rates keep your sender reputation healthy.

Learn how to audit your list and set up smart pruning rules before your budget takes another hit.

🔗 Read the full breakdown: https://zepic.com/article/how-to-audit-and-prune-inactive-sms-subscribers-before-they-drain-your-budget

08/05/2026

Brands have more customer data today than ever before, yet customer messaging feels less relevant.

Here are 3 reasons why your customer context gets abandoned during campaign ex*****on:

1️⃣ Sync Latency: Your CRM updates are delayed, causing your tools to trigger "abandoned cart" emails for items already bought.

2️⃣ Channel Silos: Support tickets are in one tool, purchase history in another, and email triggers in a third.

3️⃣ Static Segmentation: You treat static demography as real-time behavior.

These issues create a leak in your customer context and make your campaigns a tad outdated.

Learn how to bring real-time context back into your customer engagement engine.

Read the guide: https://zepic.com/article/the-missing-context-why-most-brands-collect-data-but-still-send-irrelevant-messages

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