B2Linked: LinkedIn Ads Performance Agency

12/22/2023

LinkedIn's Thought Leader Ads are the real deal. Really!

Advertisers have reported seeing a lot of success so far.

So we interviewed Taina Palombo-Price from LinkedIn for the details on how this ad format came to be and how best to use it.

Get the full story in our most recent episode of The LinkedIn Ads Show: https://b2linked.com/blog/ep119/?utm_source=facebook&utm_medium=organic&utm_campaign=company_posts

An Interview with Taina Palombo-Price, Head of Product Marketing at LinkedIn where we dive into LinkedIn Thought Leader Ads. How to use them and what makes them amazing. Make sure to subscribe for more like this!

12/11/2023

Very few advertisers know how to influence buyer behavior to get the outcome they want.

But that's Marketing's job.

So we talked with Nancy Harhut, THE expert in behavioral science in marketing, for some tips.

She shared some practical advice on the newest episode of The LinkedIn Ads Show—Check it out: https://b2linked.com/blog/ep118/?utm_source=linkedin&utm_medium=organic&utm_campaign=company_posts

An Interview with Nancy Harhut about how to influence buyer behavior through our LinkedIn Ads efforts, and how to lean into natural human tendencies to get the outcome you want. Make sure to subscribe for more like this!

12/04/2023

Your targeting should be fine-tuned to avoid paying to get in front of the wrong people.

That's where exclusions come in.

Here's how, what, and what not to exclude from your targeting in the latest episode of The LinkedIn Ads Show: https://b2linked.com/blog/ep117/?utm_source=facebook&utm_medium=organic&utm_campaign=company_posts

11/29/2023

If your website or landing page(s) are leaving something to be desired, your aren't going to perform as well as they could be.

For the full episode, click here: https://b2linked.com/blog/ep106/?utm_source=facebook&utm_medium=organic&utm_campaign=company_posts

11/27/2023

Most marketers target the end-user of their product/service—the person experiencing a pain—and then stop there.

What they miss out on is targeting those who are also key decision makers in a purchase.

Otherwise known as the Buyer Committee.

By showing your to both parties, you increase your chances of success.

On episode 91 of The LinkedIn Ads Show, we talk all about how to best target the Buyer Committee—Check it out: https://b2linked.com/blog/ep91/?utm_source=facebook&utm_medium=organic&utm_campaign=company_posts

11/22/2023

All LinkedIn advertisers should be retargeting on the platform.

If not, you're leaving A LOT of money on the table.

There are multiple ways to retarget on ...

- Website visitors
- Video ad views
- Single image ad interactions
- Lead gen form opens
- List uploads
- And more

But which are the best methods? And what does a good nurture strategy look like?

We cover all this on episode 58 of The LinkedIn Ads Show podcast—Check it out: https://b2linked.com/blog/ep58/?utm_source=facebook&utm_medium=organic&utm_campaign=company_posts

Retargeting campaigns are some of the most efficient marketing that you can do. How do you do it on LinkedIn and make the most of the high costs? Tune in to this week's episode. Make sure to subscribe for more like this!

11/20/2023

No amount of advertising can save a company that has no product-market fit.

Some business owners might start a company around a pain they've struggled with, to find that they're one of only a few who share the same pain.

Or it's not a big enough pain for people to care, especially pay, to solve it.

That's why, for your to work, you first need to identify:

1/ What things you offer that are of value.
2/ What audience cares an awful lot about those things.

We talk more about how to find product-market fit on this episode of The LinkedIn Ads Show—Check it out: https://b2linked.com/blog/ep90/?utm_source=facebook&utm_medium=organic&utm_campaign=company_posts

We've unfortunately seen many companies fail on LinkedIn Ads. We've found the common denominators for success come down to 3 things. Tune into this week's episode of the LinkedIn Ads Show to find out what the 3 elements for success are!

11/17/2023

offers 12 different ad types. Which ones should you be using?

Here's a list of the best ad types to be using RIGHT NOW and into next year (as well as which ones to avoid): https://b2linked.com/blog/best-linkedin-ad-types/?utm_source=facebook&utm_medium=organic&utm_campaign=company_posts

LinkedIn offers 12 different ad types—only 5 are really worth your time. Here's a list of the best ones and how they fit into your LinkedIn Ads strategy!

11/14/2023

Not knowing how to fix your performance stems from not having some sort of heuristic to follow.

AMO (an acronym for Audience, Message, and Offer) bridges this gap.

It's built on the marketing fundamental of delivering the right message to the right person at the right time.

For more, check out this link to the full episode: https://b2linked.com/blog/ep112/?utm_source=facebook&utm_medium=organic&utm_campaign=company_posts

11/09/2023

Pay close attention to your Frequency. Why? Because prospects don't convert on the first exposure to your brand.

Frequency tells you how often you're getting in front of them.

Here are some highlights from this most recent episode of The LinkedIn Ads Show:

- How to maximize your Frequency on the platform
- How Frequency affects your ad performance
- How to make informed decisions based on your Frequency

Link to the full episode: https://b2linked.com/blog/ep114/?utm_source=facebook&utm_medium=organic&utm_campaign=company_posts

11/07/2023

Inflation, am I right?

Need some lower-cost options? Check out this list of the cheapest ad formats on the platform: https://b2linked.com/blog/ep111/?utm_source=facebook&utm_medium=organic&utm_campaign=company_posts

11/01/2023

If you want to avoid overspending on , try retargeting your LinkedIn traffic with Meta and Google Ads.

We talk all about this in our recent blog post. Here are some takeaways:

- How Google and Meta Ads fit into a holistic LinkedIn Ads strategy
- How to set up Google and Meta Ads retargeting to only hone in on LinkedIn Ads traffic

Check out the full article here: https://b2linked.com/blog/meta-google-linkedin-ads-retargeting-strategy/?utm_source=facebook&utm_medium=organic&utm_campaign=company_posts

LinkedIn Ads retargeting hack: Use Meta and Google Ads in combination with your LinkedIn Ads! Here's how (4 min. read).