Silverback Strategies

Silverback Strategies We help marketers grow and capitalize on change. Silverback Strategies is a Google Premier Partner specializing in performance marketing.

With over a decade of expertise, we help businesses grow through data-driven paid search, SEO, content marketing, social media, and analytics. We’ve managed $500M+ in Google and Meta media spend, maintain an NPS score 38% higher than industry average, and run 500+ marketing tests annually to keep clients ahead. Recognized as one of the best U.S. workplaces by Ad Age, Inc., and The Washington Post.

Google had a massive week. Meta made a move. And AI search just raised the bar for every content strategy.Here's what's ...
05/29/2026

Google had a massive week. Meta made a move. And AI search just raised the bar for every content strategy.

Here's what's happening this week — and what to do about it:

→ Google is sunsetting standalone Display campaigns.
→ Search, Gemini, and AI agents are merging into one Google product.
→ Google is embedding conversational AI directly into Search Ads.
→ Meta launched a Reddit clone called Forum.

Read our full breakdown: What each update means and what marketers should do next. 👉 https://hubs.la/Q04jnnwH0

Paid social creative shouldn’t reset after every test.But that’s how too many accounts still run.A few ads go live. The ...
05/29/2026

Paid social creative shouldn’t reset after every test.

But that’s how too many accounts still run.

A few ads go live. The team calls a winner. Then the next test starts from scratch.

That creates activity. It doesn’t create momentum. The accounts pulling ahead are building creative systems that turn every ad into a data point, every result into a learning, and every learning into sharper creative.

That’s the difference between testing creative and actually learning from it.

We broke down the system behind stronger paid social performance — including the framework that helped drive 719% more leads and cut cost per lead by 43%.

Check it out here 👉 https://hubs.la/Q04jlQxX0

Google made it official: Search is AI Search. And Gemini is now woven into every ad you run.That doesn’t mean you hand t...
05/27/2026

Google made it official: Search is AI Search. And Gemini is now woven into every ad you run.

That doesn’t mean you hand the keys to the machine.

The brands that win will be the ones that feed AI sharper inputs, set stronger guardrails, and measure what actually drives revenue.

AI is changing the game. But it still needs smart marketers calling the shots.

We broke down the 5 biggest shifts from Google Marketing Live — and what you should actually do next.

👉 https://hubs.la/Q04j6h9X0

Google had a massive week of AI Search updates. Here’s what you missed:→ Google redesigned the search box to push users ...
05/22/2026

Google had a massive week of AI Search updates. Here’s what you missed:
→ Google redesigned the search box to push users toward longer, AI-powered queries
→ Google is bringing Gemini-built ad formats into Search and AI Mode
→ Google is expanding agentic search tools that can help users compare, decide, and take action

Read our latest POV on what these updates mean for brands, and what marketers should do next. 👉 https://hubs.la/Q04hJ1nd0

This was a big week for search, measurement, and AI advertising. Here’s what you missed:→ Google is phasing out FAQ rich...
05/15/2026

This was a big week for search, measurement, and AI advertising. Here’s what you missed:

→ Google is phasing out FAQ rich results, but FAQ strategy is far from dead
→ Google is making MMM and geo-based incrementality more accessible through Meridian
→ Early ChatGPT ad tests are showing strong CTRs, but scale is still the big question

Read our latest POV on what these updates mean for brands, and what marketers should do next. 👉 https://hubs.la/Q04gP5HH0

Businesses are spending more on marketing and watching growth stall.AI is a big reason why.Ad platforms are getting bett...
05/15/2026

Businesses are spending more on marketing and watching growth stall.

AI is a big reason why.

Ad platforms are getting better at generating cheap leads and worse at generating the ones that drive real growth.
Our CEO Neil Welsh is in Nashville next week at the Senior Living Executive Conference, breaking down why AI is quietly wasting marketing budgets — and the tools you can use to fix it.

Click here to get the deck after the talk: https://hubs.la/Q04gN_by0

What you (may have) missed in marketing this week 👇→ OpenAI launched self-serve ChatGPT ads and removed its $50K minimum...
05/08/2026

What you (may have) missed in marketing this week 👇

→ OpenAI launched self-serve ChatGPT ads and removed its $50K minimum spend requirement
→ Google expanded AI-powered checkout directly into Search results

Read our latest POV on what these updates mean for brands and marketers: https://hubs.la/Q04f_7pw0

This week in marketing:→ Meta is expanding into CTV while closing in on Google’s ad revenue crown→ AI-powered “vibe codi...
05/01/2026

This week in marketing:

→ Meta is expanding into CTV while closing in on Google’s ad revenue crown
→ AI-powered “vibe coding” is replacing entire layers of the martech stack
→ YouTube is becoming a core surface for AI-driven search and discovery

Check out what you missed (and what to do next) 👉 https://hubs.la/Q04f8tz80

Product discovery is becoming more conversational. Lead qualification is becoming more automated. And legacy campaign co...
04/23/2026

Product discovery is becoming more conversational. Lead qualification is becoming more automated. And legacy campaign controls are disappearing in favor of AI-led systems.

This week’s shifts make that clear:

→ Meta’s latest Pixel and Conversions API updates make stronger signal collection easier
→ Google is introducing AI-qualified call leads, pushing further into lead quality optimization
→ Dynamic Search Ads are on the way out, as Google moves advertisers toward AI Max
→ “Polished” creative continues to lose its edge as lo-fi formats generate faster engagement signals
→ And ChatGPT is making a bigger push into product discovery and shopping behavior

Read the full breakdown on what’s changing — and what marketers should do next. 👉https://hubs.ly/Q04dfHsb0

CTV used to be an awareness play. Not anymore.Modern measurement — incrementality testing, media mix modeling, etc. — tu...
04/21/2026

CTV used to be an awareness play. Not anymore.

Modern measurement — incrementality testing, media mix modeling, etc. — turned CTV into a performance channel for mid-market brands.

Most haven't caught up yet. Their largest competitors have.

Here's what changed and where your next marketing dollar should go, from our Associate Director of Media Strategy Sarah VanLandingham: https://hubs.la/Q04cY3xl0

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Alexandria, VA
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Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
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