I had the opportunity to rebuild a long-standing Leesburg brand during the height of the pandemic, which meant long work weeks while my kids never, ever left the house! I'm grateful I had the opportunity to throw myself into this project just when I needed it, and work with the incredible staff and team at Leesburg Open Arms.
Leesburg Open Arms needed a new visual identity that encompassed more that just the infant age group, while staying fun and welcoming. I started with in-depth market research, including demographics and parent and teacher surveys and then moved on to the drawing and lettering, and finally onto the voice of the brand. I am so proud of the result of these last 6 months of hard work. LOA now has a new visual identity that really showcases who they are as a Christian community, a comprehensive brand guide to keep things consistent down to details like email signatures, a new mission statement, employee commission statement, and a brand new website!
I'll share more bits and pieces of the work here as I have time.