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Monday 8am - 9pm Tuesday 8am - 9pm Wednesday 8am - 9pm Thursday 8am - 9pm Friday 8am - 9pm

FORTHGEAR

Name: FORTHGEAR
Address: 116 W Gentile Street Suite A, Layton, UT, 84041, US
Telephone: +18019911060
Price range: $

Creative Solutions + Measureable Results = MORE POWER TO YOU
We’re passionate about helping business

Our services and products include advertising, automated marketing, branding initiatives, creative development, direct response, graphic design, illustration, integrated marketing, multimedia, online marketing, print media, photography, public relations, SEO, PPC, social media, web design and web development, including e-business and e-commerce. We also manage services in broadcast, market research, media planning, photography, printing and videography.

09/03/2026

Heads up! Today we’re flagging something most businesses overlook completely when thinking about AI search…

The key detail is, AI engines don't just want helpful content. They want content that can only come from you.

Said another way, generic blog posts that summarize basic knowledge aren’t unique or insightful. So, AI likely won’t cite you when sharing this kind of information… which means those blog posts are no longer bringing users into your sales funnel.

So, what does AI consistently cite? Think original data points, first-party surveys and unique insights that can't be replicated without referencing the source.

More specifically, consider annual reports, customer research, benchmark studies or even a 10-question survey you run with your own audience.

Overall, don’t stress, as the bar isn’t sky-high here. A small business can publish a simple survey of 50 customers and own a data point that every competitor in the space would have to attribute to them! That's how you create leverage in 2026. 📊

08/31/2026

This week, pick one page on your website and rewrite it as if you're explaining what you do to a smart friend who has never heard of your business. You'll likely find that your current copy is far more industry-focused and far less customer-focused than you realized. 💡

08/28/2026

Posting Reels or Shorts consistently is a good start in terms of video marketing. But on its own, it isn't quite a full strategy! Let’s bust some other common myths around videos in 2026…

Myth: “Showing up by posting regularly is enough.”
Fact: Frequency matters less than clarity of purpose. The most effective short-form content is built around specific goals, audience intent and consistent themes.

Myth: “Posting more videos equals having more reach.”
Fact: Platforms reward engagement, not volume. One video that earns saves and shares will outperform ten videos that get scrolled past.

Myth: “Going viral is the benchmark to aim for.”
Fact: For most businesses, consistent engagement from the right audience drives more actual growth than a one-time spike in views.

A strategy asks who the video is for and what goal the viewer should take. It’s great to get the “when” of your posts sorted, but be sure to address the “who” and ‘why,” too!

08/25/2026

The first three seconds of a short-form video are the only ones that matter for stopping a scroll, so write your opening line before you film anything else. A surprising stat, a counterintuitive claim or a direct question can boost engagement far more than high production value alone! 📱

08/20/2026

A lot of businesses treat their brand as something they set up once and revisit only when things feel stale. Sir Richard Branson built one of the most recognized brand empires in the world by thinking about it very differently.

08/17/2026

The conversations shaping your brand’s reputation are no longer happening on social media posts or review sites! Instead, opinion now forms on platforms where people literally talk to each other. If your brand comes up in these spaces, it’s wise for your to keep a finger on the pulse in terms of what’s being said.

Not sure how to do that? First, know that those conversations are happening on several platforms:

-Reddit: AI search tools cite Reddit heavily as a trusted source, and honest brand discussions there can directly influence how your business appears in AI responses.

-Substack: Niche newsletters here shape opinion among highly engaged audiences who trust independent writers over traditional advertising.

-Discord: Real-time community conversations that surface unfiltered sentiment and feedback about businesses in almost every category.

You don't need to be on all of these, posting and commenting every single day. But at the least, you do need to know what's being said! 👀

08/14/2026

Investment in AI marketing tools is projected to grow more than 130% over the next three years, according to the CMO Survey. Adoption is accelerating fast, and the businesses that benefit most will be the ones pairing these tools with a clear strategy… rather than just adding them to an already crowded workflow. 📊

08/11/2026

Google's CEO, Sundar Pichai, recently said something every business owner should hear! He confirmed that Google is actively steering users toward AI Mode, where search questions get answered directly rather than through a list of links.

He also acknowledged that referral traffic will decline, and that Google has a plan to offset the loss.

That means your business needs one, too!

You see, in AI Mode, your brand can appear in a search response without earning a single click. Showing up and getting traffic are becoming two different things.

Email lists, direct content and customer relationships that don't depend on Google clicks are worth building now, not later. 💡

08/06/2026

AI tools help you create content faster than ever, but speed without oversight is how brands lose rankings they spent years earning. The missing step is a clear human review process:

1️⃣ Set a quality bar before publishing. Know what "good" looks like for your brand and audience.
2️⃣ Evaluate whether the piece adds something original, not just something readable.
3️⃣ Edit for brand voice. AI defaults to generic, and generic doesn't build authority.
4️⃣ Track performance over time and adjust your process based on what you find.
5️⃣ Have a subject matter expert fact-check every key claim.

AI can handle working in large volumes, while humans specialize in maintaining standards. Both are crucial pieces of the puzzle!

08/03/2026

This week, pick three clients you haven't spoken to in the last 90 days and send each of them something useful: a relevant article, a quick tip or a resource specific to their situation. Staying top of mind with existing customers doesn't always require a campaign, and this small habit is a great way to leverage that!

Address

116 W Gentile Street Suite A
Layton, UT
84041

Opening Hours

Monday	8am - 9pm
Tuesday	8am - 9pm
Wednesday	8am - 9pm
Thursday	8am - 9pm
Friday	8am - 9pm

Telephone

+18019911060

Website

https://www.forthgear.com/

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