12/04/2025
💡 Your website might look good… but is it actually working for you?
When I help clients build or refine their websites, we always come back to this:
👉 A beautiful site isn’t enough. It has to meet your goals — and your visitors’ needs.
Researchers behind the GoodWeb Framework (JMIR, 2019) analyzed dozens of website evaluation models and found 9 key attributes that define a high-quality, high-converting site 👇
1️⃣ Usability / Ease of Use – Can visitors navigate intuitively and find what they need quickly?
2️⃣ Content – Is your messaging accurate, clear, relevant, and written for your audience?
3️⃣ Web Design – Does the layout and flow reflect your brand and feel fresh and original?
4️⃣ Functionality – Are all links working, pages loading fast, and everything mobile-friendly?
5️⃣ Appearance – Do your colors, fonts, and images feel cohesive and inviting?
6️⃣ Interactivity – Can users engage, comment, or connect — not just consume?
7️⃣ Satisfaction – Do visitors actually enjoy being on your site?
8️⃣ Loyalty – Do they come back because the experience built trust?
9️⃣ Meets Website Goals – Does your website actually drive the result you built it for — leads, sales, signups, or education?
💻 When your site checks these boxes, it becomes more than a brochure — it becomes a business tool that works while you sleep.
If your website isn’t bringing in leads or conversions, it’s time for an honest audit using this list.
Let’s build sites that not only look amazing but serve your mission and generate income. 🙌
🔗 Source: Allison et al., “A Comprehensive Framework to Evaluate Websites,” JMIR Formative Research (2019)
