08/17/2026
This weekend we went down memory lane, seeing the branding of Delta Nu Sigma of SGRho at RHOYALFEST NYC 💙💛
Branding included a primary logomark that highlights the Tarrytown lighthouses Westchester is known for. The lighthouse colors also represent the Torch (red top, white bottom), which Sigma Gamma Rho Sorority, Inc. uses as an icon for the fire to serve. The 10 pearls and 2 rubies curve up on the sides of the lighthouse, and the Delta Nu Sigma Alumnae Chapter and Mt. Vernon, NY will sit in the ribbon at the bottom. The silhouette of Westchester County is behind the lighthouse, and Sigma Gamma Rho Sorority, Inc. wraps around the top.
A great brand investment can carry out for years to come when executed right.