Adomni

01/24/2025

CTV ad spending will hit $46.89B by 2028, overtaking traditional TV.

In this fragmenting landscape, unified frequency management across video channels becomes essential for campaign success.

The path forward? Integrated, data-driven strategies that connect CTV with broader video initiatives.

https://research.mountain.com/trends/ctv-ad-spend-will-grow-to-46-89-billion-by-2028/?utm_medium=email&utm_source=mntn_research&utm_campaign=mntn+research+weekly&mkt_tok=MjE0LVVWWC0zNzcAAAGYN7JfQsoxfKS5VSAU3e5pAIX3nGJN2w9aUqNKQBoR_CMREHAgzbvqmpjBuUh9TqnjC673h-BqGVV4hpKixbsvedqmSx7iOq8CQMru5IKa

Connected TV (CTV) is rapidly transforming the video advertising landscape, with ad spending projected to reach $33.35 billion in 2025. By 2028, that number is expected to grow to $46.89 billion — surpassing traditional TV advertising for the first time.

01/23/2025

Cross-channel measurement and attribution are becoming table stakes. Through our Kochava partnership, we're already delivering enterprise-level measurement capabilities that help brands understand the full impact of their video advertising across all screens 💪

https://www.adweek.com/commerce/amazon-rolls-out-new-amazon-marketing-cloud-features/

The ecommerce giant announced new features for Amazon Marketing Cloud at CES.

01/22/2025

AI isn't just a buzzword - it's transforming how we optimize video advertising. NBCUniversal's results mirror what we're seeing with our Jeen AI technology - smarter optimization leads to significantly better performance across channels.

https://www.adweek.com/convergent-tv/nbcu-super-bowl-ad-offerings-ai-capabilities/

NBCU announced new ad capabilities for live programming at CES.

01/21/2025

The privacy paradox is real: 81% of users want personalized experiences, yet 82% worry about data collection 🤔

But here's what's working now:
- Contextual AI is driving 35% higher ad recall
- Cross-channel approaches cut media waste by 20%
- Combined OLV, CTV, and DOOH strategies boost unique reach by 50%

The solution? Smart contextual targeting powered by AI. It's not about personal data anymore - it's about understanding content, emotion, and context in real-time.

Privacy-first advertising isn't just compliance - it's better business.

Read the article: https://www.adomni.com/cms/the-privacy-paradox-why-2025-will-force-video-advertising-to-evolve

The future of video advertising lies in finding innovative solutions that respect user privacy while delivering relevant experiences.

01/16/2025

Today marks a significant milestone as we introduce Smart Video Everywhere - giving brands the power to plan, buy and measure premium video advertising across Netflix, Amazon Prime Video, YouTube, and Digital Out of Home through a single platform.

The results speak for themselves:

• 50% increased unique reach across channels
• 20% higher ROI on video campaigns
• 35% higher ad recall with coordinated creative
• 20% reduction in media waste

This launch represents our evolution from DOOH to a comprehensive video advertising solution, making premium inventory and advanced measurement accessible to growth brands and independent agencies. Ready to transform your video strategy? Let's connect.

Link to press release: https://www.adomni.com/cms/adomni-tackles-video-fragmentation-with-new-smart-video-everywhere-offering

01/14/2025

Forward-thinking discussions and engaging conversations marked our CES launch of Smart Video Everywhere. Appreciated exploring the evolution of cross-channel video with industry colleagues while Super Cr3w provided exceptional entertainment.

01/07/2025

Eileen Crossin and Luba Giglia are having an incredible time at CES, where The Female Quotient's inspiring panel lit up the room! Opening with the powerful reminder that 'if you can see her, you can be her,' amazing leaders shared heartfelt strategies for lifting women up. Hilton's Rebecca Panico emphasized the importance of amplifying women's voices in meetings, while Tubi's CMO Nicole Parlapiano encouraged authentic community connections beyond the digital space. JPMorganChase's Katie Kelley championed workplace networking, and Deloitte Consulting's Kelly Raskovich highlighted how companies can empower growth through upskilling. Feeling energized by these remarkable women who are paving the way for the next generation of leaders! 💫

01/07/2025

The fragmentation of video advertising isn't just a challenge—it's an opportunity to reimagine how we reach audiences. New research reveals the impact of unified video strategies:

• 50% increase in unique reach across integrated channels
• 35% higher ad recall with coordinated deployment
• 20% reduction in media waste

Insightful piece by Lindsey Scheftic explores how brands are breaking down channel silos to create more effective video campaigns. Worth a read for any marketing leader navigating today's complex video landscape.

https://www.adomni.com/cms/beyond-fragmentation-the-case-for-unified-video-advertising

Smart video is emerging as the new norm, offering a comprehensive approach to engage customers across top video platforms.

12/18/2024

The holidays are officially upon us! 🎄 See how a leading workwear brand boosted store traffic by 339% with a real-world campaign strategy:
🎯 Strategically placed digital billboards, urban panels, and mall screens across 10 major cities
⏰ Timed their ads perfectly, aligning schedules with peak traffic hours at each venue
🛍️ Included key retail location details in their creative to encourage immediate in-store purchases

View full case study here: https://www.adomni.com/cms/case-study/unwrapping-more-sales-during-the-holiday-season

A popular workwear company revved up a 339% lift in visits

12/13/2024

Want to know our secret to success? Meet the mastermind behind our growth: Eileen Crossin, our talented CRO, yoga enthusiast, and avid reader! 🌟