Melani Sue Digital Marketing

Melani Sue Digital Marketing Digital marketing agency specializing in FB™ & IG™ ads, funnel strategist, and copywriting. Hello, I'm Mel! VOILA! My boutique ad agency was born.

The lead strategist and owner of Melani Sue Digital Marketing Ad Agency. After several years as an auditor/accountant for large public companies, and several years coaching hundreds of people as a health coach, I realized there was something more I wanted to do to serve others. Reflecting on my past experience as a coach and entrepreneur who wanted nothing more than to get out there and save the w

orld one person at a time..that dream came to a halt when I tried to DIY my way through Facebook™ Ads. When I discovered how difficult it is to DIY ads, realized the power of social media, and how not advertising your business strategically can be a roadblock to building and growing your business, that's when the lightbulb went off. I can help others exponentially grow their business by taking advertising off their hands. It was a no brainer!

I gotta talk about this because I'm not seeing a lot of discussion around this...and it's crucial! 🔥If you have never pr...
03/29/2023

I gotta talk about this because I'm not seeing a lot of discussion around this...and it's crucial! 🔥

If you have never properly created FB™ ads (I’m not talking about boosted posts, my friends), are just getting started advertising and have messed around a bit with FB™ ads, OR even have been in the thick of the process…

It’s important that your pixel is given time to learn, is installed correctly, and the events are placed where it makes sense.

This data is so valuable! With this data we can actually track and see people’s behavior from seeing your ad in their scroll allll the way through opting into your offer.

If installed incorrectly...the data is unreliable. This can cost ya and is a waste of time and moola....and we aren't here for that.

If you are:

🤔 Curious about FB™ ads and want to learn more
🤘🏼 Have a page/funnel with pixel’s already installed and want another set of eyes 👀 on your set up with a FREE audit.

Shoot me a DM or comment “interested” below. ⚡

🥳 Celebrated my birthday with 2 blueberry cookies with lemon icing (drool) from   …immediately in the car…  all over. 🍪 ...
03/27/2023

🥳 Celebrated my birthday with 2 blueberry cookies with lemon icing (drool) from …immediately in the car… all over. 🍪

Digital marketing is about connection. ⚡️Advertising is about connection.Connecting with your ideal client in a way that...
03/26/2023

Digital marketing is about connection. ⚡️

Advertising is about connection.

Connecting with your ideal client in a way that aligns with you both.

Broken down, it's a conversation.

🌈 Where you are being REAL. Authentically you, with the goods to solve a problem.

No cookie cutter.

When done right, marketing doesn’t FEEL like marketing, it's a natural attraction that just flows.

Connection is made. You leave an impression. Problems are solved. 💁🏻‍♀️

Guess what?❗️I took a day (okay a few days off) because I NEEDED it. 🙅🏻‍♀️ Did NOTHING.Well, I did watch an embarrassing...
03/23/2023

Guess what?❗️I took a day (okay a few days off) because I NEEDED it.

🙅🏻‍♀️ Did NOTHING.

Well, I did watch an embarrassing amount of shows on Netflix and took myself out to dinner.

It's hard for me to take a day off.

I'm driven. Have goals. Helping people achieve their goals LIGHTS me up.⚡️

I went to a restaurant to chill and enjoy the best Prime Rib French dip I've ever had. (Was recommended by the servers so of course I had to try.)

Started chatting with a man about business and life and he shared a great mantra that has stuck with me.

✨Faith, courage, enthusiasm. ✨

Whether you're an entrepreneur, just starting your business, or need a little boost for whatever is going on in your life...reach for faith, courage, and enthusiasm.

Repeat the words and see what happens.

Also, here's your permission to go treat yourself and take a break! You never know what will follow, who you'll meet, or realize the gift you've given yourself. ❤️

🌈 Have a peaceful day!

Funny for the day! 😂 “You’re on mute…you’re frozen…” IYKYK
03/22/2023

Funny for the day! 😂 “You’re on mute…you’re frozen…” IYKYK

This quote is one of my favorites. Let's just stop at "Success is peace of mind." ✨Success can happen daily. ✨Make it a ...
03/14/2023

This quote is one of my favorites. Let's just stop at "Success is peace of mind."

✨Success can happen daily. ✨

Make it a peaceful, successful day! ❤️

⚠ WARNING ⚠ I’m about to NERD out. 🤓Ads manager here and I love me some pixels! 💁🏻‍♀️When I am reviewing a landing page ...
03/13/2023

⚠ WARNING ⚠ I’m about to NERD out. 🤓

Ads manager here and I love me some pixels! 💁🏻‍♀️

When I am reviewing a landing page or website and I see that little green box light up (I have a pixel detector) that tells me a pixel has been installed. 💃🏻 Happy dance!

Granted they aren’t always installed correctly (no worries! that’s my job to figure that out), however it tells me that there could be some valuable data that I can geek out on and truly add value to a potential client around what is going right, what’s going wrong, what can be optimized to get results, and create a winning marketing campaign start to finish.

👉🏼 I’m not talking just about ads….this includes landing page, website, creatives, copy, audience, offer, positioning, etc.

I will pause 🙏🏼 I’m realizing some of you may be wondering what the heck is a pixel so I’m going to break it down.

A pixel simply is:

🤌🏽 A little piece of code we attach to your site so we can ensure we can track all the activity that goes down. How it’s impacting not only your advertising campaign, but also all the pieces that are essential to growing your business.

This includes:

✨ How many people land on your landing page or website
✨ What your audience resonated (or didn’t resonate) with
✨ If your audience needs tweaking
✨ Whether or not copy is speaking to your ideal client
✨ Are the images used in your ads scroll stopping and getting people’s attention
✨ Do you have an irresistible offer
✨ The list goes on

In a nutshell - the pixel allows us to optimize, scale, and make sure money isn't being wasted or left on the table.

Annnnd it's my job to pinpoint, pivot, tweak, and move everything towards your business growth. 🕵🏻‍♀️

Long story short…if you are running FB™ ads it’s essential you have pixels in place!

I’m here for you if you’d like a free review of your website/landing page if pixels are already installed or want more information about how you can prepare your sites to be FB™ ad ready. 🤘🏼 Just DM me!

Lil’ tea from a cute teapot with porcelain tea cup and saucer does a body and mind good. Enjoying the little things.    ...
03/13/2023

Lil’ tea from a cute teapot with porcelain tea cup and saucer does a body and mind good. Enjoying the little things.

🍑

I'm going to be straight up....☝🏼🤨 I'm an over thinker. Gah! I said it. It's out there. I can't take it back. I am aware...
03/12/2023

I'm going to be straight up....☝🏼

🤨 I'm an over thinker.

Gah! I said it. It's out there. I can't take it back.

I am aware of it. I know when I'm going down that rabbit hole.

It can be SO frustrating, especially when you know you are in the midst of overthinking and can observe what's going on.

You have things to do and you just 👏🏼 HAVE 👏🏼 to 👏🏼 think 👏🏼 things 👏🏼 to 👏🏼 death 👏🏼

There's absolutely NO shame in being an over thinker. However, it can hold you back from just doing the damn thing!

We are told, just take action! I've said it before how taking action gets the momentum going. It's true. Yet, us over thinkers have to practice mindfulness when we are in the throws of perfectionism, wanting to be accepted, and our brain just wanting to do everything "right." (um...I'll go out there and say "we want the love!" )

There's no "right" only "is". Perfect doesn't exist.

I know you know this and I'm not saying anything new.

Annnd I definitely don't always practice these myself.

That's just it....it's a practice and we always can press the reset button.

We all need reminders! This post is MY reminder and maybe a reminder for someone else out there. ❤️

✨ It takes mindfulness and having something in your back pocket that you can pull out in the moment to meet yourself where you are at with compassion only.

👽 Let's talk Avatar's AKA your ideal client and how to break it down!Without talking to one person, you're talking to no...
03/02/2023

👽 Let's talk Avatar's AKA your ideal client and how to break it down!

Without talking to one person, you're talking to no one.

To run successful FB™ ad campaigns it's super important to identify and fully understand who you're selling to...in detail.

Having clarity around your Avatar will help:

🎯 Create a program/offer that fills a TRUE need with a REAL solution
✍🏽 Create tailored copywriting and content that converts
✨ Gain high-quality people to your offer
🔥 Allows you to deep dive with the exact clients you want to reach and keeps you on track

Below is a quick reference with 12 questions to ask when mapping out your Avatar. Put yourself in their shoes and get as detailed as possible.

Create their story! 😊

Hey! I'm Mel...your friendly ads manager and partner in success! 💁🏻‍♀️I have not formally introduced myself and would lo...
03/01/2023

Hey! I'm Mel...your friendly ads manager and partner in success! 💁🏻‍♀️

I have not formally introduced myself and would love to have some fun and share a few facts about me!

🤩 My favorite state of being - EXCITED and ENERGIZED! Let's goooo!

🥗 I can eat the same thing every single day.

🦢 I attract wild animals. I have been attacked by a goose, a Magpie bird in Australia, mobbed by kangaroos at a petting zoo, and stung by a sting ray. Needless to say, I enjoy animals and sea life at a distance.

🤣 I laugh A LOT and can find humor in just about anything.

✨ I get excited over the little things.

☕️ My favorite coffee (right now) is a Dirty Chai.

🎉 I LOVE trying new things and am always up for an adventure...even if I'm by myself!

Hope you're having a killer day! ⚡️😊

Hot quote coming in. 🔥 Everything is made possible simply by continuing to take action. If it were only that easy right?...
02/22/2023

Hot quote coming in. 🔥 Everything is made possible simply by continuing to take action.

If it were only that easy right?

We don't always FEEL like taking action whatever that may be.

Everyday looks different. Some days we are super productive and flying high....and others it can take everything we got to push through.

And that's OKAY.

However, no matter how small or big the actions - We are never standing still.

Movement is movement.

Ultimately it's about aligning our actions with what's truly important in our lives.

What lights us up and what we NEED in the moment.

Have an amazing day courageous friends! ✨

Address

Las Vegas, NV

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