Those Moments Design Co

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Those Moments Design Co

We create mindful and intentional designs for conscious entrepreneurs with purpose driven businesses.

06/03/2026

A little look behind the scenes of building the GiftWell brand identity ✨

I think branding projects often look very effortless when you only see the final result, but there are usually hours of exploration, research, testing, refining, and second-guessing behind every detail.

From reviewing questionnaires and researching the audience, to finding the right fonts, testing color directions, creating logo variations, building moodboards, and refining concepts over and over again… every stage slowly helps the brand become clearer.

Sometimes the process looks a little messy in the middle. Lots of tabs open, unfinished ideas, tiny adjustments no one else would notice but that’s usually where the best direction starts to reveal itself (esp at 3am 🥹)

I’ve really come to appreciate how much branding is about patience and feeling. You can’t rush alignment. The right direction usually comes from giving ideas enough room to evolve naturally.

Thought it would be fun to share more of the real process behind it all 🤍
 

05/28/2026

As a designer, I’ve been wanting my creative direction presentations to feel more immersive lately, not just static moodboards, but something that actually captures the feeling and atmosphere of a brand ✨

Recently I started building animated moodboards in by mixing together imagery, video clips, typography, textures, and subtle motion effects throughout the presentation. It’s been such a beautiful way to bring creative direction to life and help clients connect more emotionally to the vision.

Honestly, clients have been loving this approach because it makes the creative direction feel so much more alive, and intentional from the start.

If you create presentations or moodboards often, try it out on Adobe Express at adobe.com/express

05/22/2026

Recently, we gave Hana Kitchens’ website a refresh to better highlight their growing list of services while still keeping the experience clean, intentional, and easy to navigate. 🤍

As brands evolve, websites naturally hold more content but that doesn’t mean the experience should start feeling overwhelming. A big focus of this update was finding ways to introduce more information through dynamic, interactive elements that guide visitors through the site in a more engaging way.

From layered service reveals, to tabbed layouts, to curated content carousels, every feature was chosen with both aesthetics and user experience in mind, creating a website that feels polished, intuitive, and effortless to explore.

Check out my favorite details from the update ✨

05/13/2026

After more than three years, this project still makes me smile every time I open it. 🤍

It’s one of those websites that reminds me how much a business can evolve — even when the brand itself still feels so true to who they are. Recently, the client came back wanting to refine the experience and make their services clearer, easier to navigate, and instantly understandable the moment someone lands on the homepage.

So we introduced a sticky card section + tabbed layouts to create a flow that felt more intentional, organized, and aligned with where their business is today.
And honestly, this is why I always say your website should grow with you.

Because as your business evolves, your messaging gets clearer, your offers become more refined, and the people you’re trying to reach start looking a little different too. Your website shouldn’t feel stuck in an old version of your business — it should reflect where you are now and where you’re headed next.

Sometimes it’s not about a full redesign.
�Just thoughtful updates that make everything feel more aligned. ✨

04/14/2026

I know there are a million tools for wireframing now, but I still start everything with pen and paper 🤍

There’s just something about sketching it out first that helps me think through the experience a little more clearly before jumping into Adobe XD and building on Shopify.

For GiftWell®, we really wanted the site to feel simple and easy to understand.

We kept coming back to:�how do we make this feel really clear and easy for someone landing on the site?

So we focused on making sure you instantly understand:�who GiftWell® is, what they offer, and how to reach out to Jaclyn.

From paper → to wireframes → to the final site, everything was built with that in mind.

It’s always a slower start, but honestly… it’s my favorite part of the process. 😌

www.delivergiftwell.com

04/10/2026

And here’s a closer look at the GiftWell® identity 🎁

When it came to the logo, everything had to feel warm, intentional, and polished because that’s exactly what GiftWell® delivers. A trusted partner in personalized, purposeful gifting where every gift tells a story. The brand mark took the longest of time to nail down but it’s my favorite part of the identity.

Swipe through to see the full logo suite and how it all comes together with the social media templates we also created. 💛

04/06/2026

Introducing 🎁🤍

This one has a very special place in my heart. GiftWell® is a personalized gift delivery service for busy professionals — but more than that, it's a brand built from a really genuine place.

Jaclyn, the founder, started this because she felt it herself. The frustration of wanting to give someone a truly thoughtful gift but not knowing where to start, or not having the time to make it happen. She wanted to bring back care, intention, and real connection to gift giving, while supporting local businesses along the way. And so GiftWell® was born.

Every gift is curated, every delivery is personal, and every detail is handled with that extra touch that makes the person receiving it feel truly seen.

Working on this brand for as long as we did, I could feel Jaclyn's heart and passion in every single decision. And getting to translate that into something visual that finally reflects who GiftWell® truly is, that's the part of this work I live for.

The rebrand is live and I am so excited to see them flourish every more in Louisville 🥹✨

03/30/2026

Every detail on this site was chosen for a reason. 😌

Lindsay of LDW Retreats & Coaching curates transformative luxury wellness experiences for high achieving women ready to slow down, reconnect, and step back into their power. Every retreat she creates is intentional, elevated, and deeply personal.

So the website had to match that energy, completely.

Not just because it needed to look beautiful, but because the moment someone lands on her site, they needed to feel the experience before they ever booked it. Every feature, every flow, every detail was chosen strategically to make moving through this site feel as effortless and elevated as the retreats themselves.

That’s the part that doesn’t always get seen. But it’s the part that makes all the difference. 🤍

Swipe through to check out 3 of my favorite site features on her site ✨

03/27/2026

One of the questions I get asked most is “what does your web design process actually look like?”

This particular project was one of the biggest I’ve taken on — close to 20 pages, a little more than three months of work, and every single stage done with intention. From the very first questionnaire to the final scroll through the live site.

It’s a lot. And honestly, that’s the point 😌��And after four years, no matter how big or small the build is, this process has been my most consistent foundation. ✨

www.lindsaydoverwheeler.com�

03/18/2026

Websites we’ve been working on lately 😌

Plus my office assistant who gives the best biscuits when I get lost in the build 🥹

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Las Vegas, NV

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https://www.thosemomentsdesignco.com/

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