Sinuate Media

07/09/2026

We've had chicken 'on' pizza but never 'in' pizza.

Omar Atia, the co-founder of Zero Carb LYFE left the corporate food world to follow his vision to make food that was healthier, high protein, but not compromising in taste.

Enter: pizza crust made of chicken.

Take a listen to the episode - I'd love to hear what you think!
https://open.spotify.com/episode/136VVYalSgDbUFWPyPRYq5?si=a293062da0ae4650

On the new episode of Recipe to Revenue, Leah Messina sits down with the co-founder and CEO of ZeroCarb LYFE, the company that built a zero-carb pizza crust out of chicken breast. The product is clever. What's more useful is how Omar protected and scaled it.

He gets specific on:

→ Turning a food idea into a patented, defensible product
→ The IP strategy founders skip and later regret
→ Vetting co-manufacturers who can actually grow with you
→ Moving from commercial food service into retail and DTC
If you build physical products, this is a real playbook, not a highlight reel.

Watch here: https://www.youtube.com/watch?v=wRulzB5_4UQ

We are 'testing the waters' to gauge investor interest in an offering under Regulation Crowdfunding. No money or other consideration is being solicited. If sent, it will not be accepted. No offer to buy securities will be accepted. No part of the purchase price will be received until a Form C is filed and only through Wefunder’s platform. Any indication of interest involves no obligation or commitment of any kind.

04/08/2026

We took a look back at where it all started with Organic Marketing what it takes to win at organic today. Want to see how far its come? Take a read:

https://sinuatemedia.com/three-organic-marketing-goals-to-embrace-in-2007/

04/02/2026

Las Cruces brands, it is time to think big!

Join us on May 5, 2026, at the Mesilla Valley Mall for the first-of-its-kind Las Cruces Consumer Product Summit. This event is designed specifically to deliver practical insights and proven strategies to help local CPG brands scale beyond our city limits.

With a full day featuring a vendor marketplace, food truck festival, and keynote sessions from industry experts like Amer Jandali and our very own Leah Messina, you will walk away with the "CPG Playbook!"

We can't wait to see you!

03/24/2026

We're honored to be named a Silver Anvil Finalist by Public Relations Society of America (PRSA) for not 1, but 2 categories 🏅🏅

The Silver Anvil has set the standard for communications excellence for 82 years. Being recognized among this year's finalists is a reflection of the trust our clients place in us and the impact that's possible when marketing is rooted in purpose.

Grateful to our clients who trust us to tell their stories and to the team that brings these campaigns to life!

02/09/2026

We're excited to be a part of the first-ever Las Cruces Consumer Product Summit and thrilled to see this level of focus on CPG brands in Southern New Mexico!

This is a full-day event designed to accelerate the growth of Southwest-made consumer brands. From a vendor marketplace and food truck festival to keynote sessions, hands-on workshops, and a Cinco de Mayo cocktail hour with buyers, investors, and mentors.

If you're building a consumer product business or supporting the Southwest CPG ecosystem, this is an event worth attending.

Our founder and CEO, Leah Messina, will be speaking and our team will also be on-site with a booth — stop by to connect!

👉 Register now: LasCrucesConsumerProductSummit.com