09/29/2026
"Dinner for two, $150 value, expires 12/31." That's not a description. That's data entry.
Small tweaks to how you write about an item make a bigger difference than people realize. Here are our top tips:
🖊️ Lead with the experience, not the specs: "Four-course tasting menu at the little Italian spot with the candlelit courtyard" beats "Dinner for two, $150 value" every time.
🖊️ Describe experiences and objects differently: Objects need specs. Experiences need atmosphere.
🖊️ Put restrictions and expiry dates at the bottom: Get people excited first. Handle the logistics after.
🖊️ Cut meaningless marketing jargon: "priceless," "amazing," "once in a lifetime". They used to mean something. They don't anymore.
🖊️ On mobile, less is more: Two tight sentences, what's included, restrictions at the bottom. That's it.
🖊️ A great photo does half the work, especially for themed baskets where the visual is the sell.
🖊️ Finally, write the description with information YOU’D need to know… then cut a third of it (we tend to be more wordy than we should!).