Providing workshops, seminars and consulting that enable marketers and business owners to be successful with social media and online marketing. Social Media Marketing - Consulting & Resources for Business
Word Press Blog - Free or premium versions, preferred by professional bloggers and can be used instead of a static web site
o Post and repurpose content to post elsewhere (Facebook)
o Link to L
inkedIn, Facebook, Twitter, website
o Custom blog set up to match your web site – recommended**
Website/Blog – The hub of your internet marketing program
o Set up your website or blog to collect email addresses and names using “landing pages”
o Offer something of value (free report, etc.) to entice the web site visitor to provide their contact info using a “squeeze page”
o Add all social media links to website/blog
o Imbed Facebook business page badge
Google - your internet cornerstone
o Set up your Google profile
o Post all of your links here- Twitter, Facebook, LinkedIn, Website, blogs
o Set up Google Alerts
o Set up Google Map locator
o Google Places information – offer Google Coupon; add Reviews
You Tube - It’s the number two search engine on the planet with major search engine SEO “Google Juice”
o Set up your YouTube account and “Channel”
o Post your “trade secret” videos here
o Post your product videos here
o Include a profile page in each YouTube Video with your contact info and how to subscribe to your blog
Email
o Set up an email signature with links to Facebook, Twitter, Website, Blog
o Set up and use a drip system such as Constant Contact – it’s a must have to manage your prospects and lead follow through
o Database upload to drip system
Social Networks – Become the “thought leader” expert in your profession
* Twitter - Your “billboard” to broadcast your message to thousands of followers
o Set up your Twitter profile and account
o Link Twitter to LinkedIn
o Post your Twitter address on your Facebook and Google profiles
* LinkedIn – Your business persona.Highly effective to elevate your professional status and network
o Use as a networking follow up tool to connect with other professionals on LinkedIn
o Add your LinkedIn connections to your LinkedIn groups
o Post your client testimonials
o Post your Power Point presentations
o Set up your profile using a resume’ format
o Optimize your profile using strategic keywords and keyword placement to ensure top LinkedIn personal profile search ranking
o Set up a company business page
o Optimize your company page using strategic keywords and keyword placement to ensure top LinkedIn company profile search ranking
o Join LinkedIn groups and participate in group “discussions”
o Set up LinkedIn group for your business
o Post your events – seminars, webinars
o Link your Word Press blog and/or website
o Link your Twitter account
* Facebook - 500 million users and at any given time 200 million users are logged on. Major search engine SEO “Google Juice” using Facebook Business Pages
o Set up your Facebook profile
o Set up a Facebook business group
o Set up a Facebook business page
o Custom Tab page to match your blog and/or website*
o Set up event under business page and/or business group
o Set up Pay per Click Ad
o How to post links, upload photos, create custom Facebook Username, and other unique Facebook posting protocol
Other Interesting Things
Merchant Circle - Brick and Mortar business on-line business directory
* Set up account and profile
• Offer coupon incentives
• Client Reviews
Mobile Media Marketing
• iZigg text mCard- mobile business card
• Set up niche groups for product or promotion specific mobile media marketing campaigns
Ebay – Set up an Ebay “store” to market and sell your products
o Post your listings as a classified ad or “buy it now” offering
o Great internet traffic and little competition
Facebook Marketplace (Oodle)
* Post your listings as a classified ad
* Great internet traffic and little competition
Picassa
o Free up to 2 gb of photo storage
o Use to edit your digital photos
o Easy to transfer photos to Facebook
Ping.fm
o Use to distribute your content to all of your various social media sites
Hoot Suite
o Use to distribute your content to Twitter and Facebook social media sites
Craigslist - drive traffic into your funnel of on-line and social media lead capture sites
• Post niche product, promotion or services ads to
