Aisle Ahead

04/25/2023

According to Off the Shelf podcast, 88% believe that a poor third-party experience negatively impacts shopper loyalty and 76% of grocers believe that a poor web and mobile experience reduces shopper loyalty.

Quickly and easily listen to Sn Off the Shelf for free!

04/11/2023

Online Buying v. Online Shopping

"Given digital technology’s rapid evolution — its growing ability to personalize, enhance and make quick connections for shoppers, as exhibited by many innovative non-grocery retailers and brands — it was only a matter of time before grocers began implementing a digital-focused playbook for online storefronts."
- Grocery Dive

bit.ly/3UtTbaT

04/09/2023

From our team to you, Happy Easter!

04/05/2023

"Yet, despite the skepticism, personalization in grocery retail is incredibly successful and appreciated by consumers and grocers alike. Today, prices for grocery items are higher than in years past, and personalized promotions can provide the relevant discounts needed to offset these price hikes." Progressive Grocer

How grocers can avoid privacy concerns

02/08/2023

"Now, the Midwestern grocery chain is intent on expanding electronic shelf labels (ESLs) across all of its stores as not just a way to free up associates for other tasks, but also to boost operational efficiencies and tap into new retail media offerings."

Grocery Dive

From real-time inventory management to more flexibility with promotions, digital tags are showing numerous omnichannel benefits. Plus, they save workers from hanging thousands of labels.

01/30/2023

"Retail media in grocery hit its stride in 2022, with companies integrating new advertising technology, improving the collection of customer and CPG data, expanding networks and building out revenue streams."

Grocery Dive

Grocers are eager to ramp up and offer more engaging content, but they have work ahead of them to satisfy suppliers and keep up with industry innovation, experts say.

01/04/2023

Here's a quick look at 2022 trends in the grocery industry and what hit and what missed:

12/24/2022

Wishing all of our partners a very Merry Christmas & Happy Holidays!

11/30/2022

"Personalization is a versatile tool. For marketers, it means being able to better target sales offers and advertisements — using data about a customer’s previous purchases and search history to inform what they might be looking for next." -Cara Salpini, Retail Dive

Inside the rapidly changing world of How personalization shapes the retail industry. Access the Retail Dive Trendline

11/07/2022

As digital marketing continues to see rapid growth, your content should go further. Contact us today about Content Driven Commerce+ to optimize your and accelerate .

https://progressivegrocer.com/how-amazon-changing-grocery-advertising-playbook

10/13/2022

"Shopping online for groceries can be a tedious process, especially when there’s a long list of ingredients. Shoppable content aims to streamline at-home cooking by providing meal inspiration and making it easier to select and order ingredients with a few taps or clicks."

Contact us today to discuss shoppable content.

BigOven

From recipe site integrations to interactive videos, the retailer has embraced partnerships that aim to boost inspiration and ease for at-home cooking.