10/08/2026
Ever picked a w**e because you loved the label? People confess this to me all the time—as though they’ve done something embarrassing.
My response? You understood.
You picked up on the color, the lettering, the imagery. Something suggested that this w**e belonged at your table, at your celebration or in the hands of someone you wanted to treat.
That’s the thinking behind our work at Sara Nelson Design: understanding who we’re speaking to and what we want them to recognize before they open the bottle.
When journalist contacted me for a **e article about choosing w**e by its label, I had plenty to say. I’m pleased to see that conversation shared on Foodandw**e.com.Read the article: https://www.foodandw**e.com/w**e-bottle-label-design-12145592