Sara Nelson Design

Sara Nelson Design Upscale branding and packaging for wine, spirits and other fine consumer goods.

10/08/2026

Ever picked a w**e because you loved the label? People confess this to me all the time—as though they’ve done something embarrassing.

My response? You understood.

You picked up on the color, the lettering, the imagery. Something suggested that this w**e belonged at your table, at your celebration or in the hands of someone you wanted to treat.

That’s the thinking behind our work at Sara Nelson Design: understanding who we’re speaking to and what we want them to recognize before they open the bottle.

When journalist contacted me for a **e article about choosing w**e by its label, I had plenty to say. I’m pleased to see that conversation shared on Foodandw**e.com.Read the article: https://www.foodandw**e.com/w**e-bottle-label-design-12145592

10/08/2026
Meet Thom. Leave your chair at your own risk.Thom belongs to my friends, John and Brandi Dayton. He’s an enormous cat wi...
10/06/2026

Meet Thom. Leave your chair at your own risk.

Thom belongs to my friends, John and Brandi Dayton. He’s an enormous cat with a personality to match. Get up for 15 seconds and he’s taken your seat—and struck a ridiculous pose.

Naturally, I had to paint him.

I’ve been sharing my pink peony paintings to raise funds for families facing the financial hardships that often accompany cancer treatment. Today, two people asked whether they could support the effort with Thom cards and prints instead.

Well, of course! There’s room for a little ridiculousness in a good cause.

Canvas prints — shipping included

* 8” × 8”, unframed: $125
* 12” × 12”, unframed: $175
* 16” × 16”, unframed: $299
Larger sizes — ask for custom quote.

Greeting cards with envelopes
$7 each or four for $20, postage included.

Message me to order. Thom would love to take over your house, too.
🩷🩷🩷

How much of what you believe belongs in your brand?Faith and personal values can create a meaningful connection with cus...
09/29/2026

How much of what you believe belongs in your brand?

Faith and personal values can create a meaningful connection with customers—or give them a reason to look elsewhere. What should you consider before making your convictions part of your brand’s story?

Read Faith, Values and Vision Are Shaping Brands:
https://saranelson.com/faith-values-and-vision-are-shaping-brands/

Ice Harbor Brewing has a full line up of beers and ales, each with their own color combination and custom illustration.E...
09/29/2026

Ice Harbor Brewing has a full line up of beers and ales, each with their own color combination and custom illustration.

Earlier this year, they asked us to create a new label that fit's into their overall line up for this new product, Maiden Washington.


You’ve heard me talk about our client, Mavrique—a pioneer in alcohol-removed fine w**e.  One of the founders, Maggie Huf...
09/27/2026

You’ve heard me talk about our client, Mavrique—a pioneer in alcohol-removed fine w**e.

One of the founders, Maggie Huffman, is featured in this article.

Sonoma native Maggie Huffman left corporate w**e tech to co-found Mavrique, a dealcoholized Pinot Noir brand made by women.

Address

4309 W 27th Place, Suite B103
Kennewick, WA
99338

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