10/15/2026
Your donation page could be losing donors to its own links. 🚫🔗
In one experiment, removing the main navigation bar increased donation page conversion rates by 195% (source: NextAfter).
Distractions are one of the biggest reasons donors abandon a gift. Every link in your navigation, footer, or sidebar invites them to click away before they finish. One college donation form we found had 217 links pointing to 46 different destinations.
Give your donors one clear path: complete the gift. 💚
How many links are on your donation page? Go count. 👇