Moblico

10/15/2026

Digital ordering is growing. But the sales rep isn't going anywhere.

A new 2026 B2B eCommerce benchmark found that among wholesalers generating $15M+ annually, 63.5% of digitally captured orders come through eCommerce.

Yet at 75% of wholesalers studied, the average website order is worth less than half the average rep-written order.

What does that tell us?

Customers increasingly want the convenience of digital self-service for everyday purchases, but they still value personal relationships when transactions become more complex.

The opportunity for distributors isn't choosing between digital and human interaction. It's making both work together.

Whether a customer starts with a mobile app, sends a text, or contacts their sales rep, the experience should feel connected.

Different channels. One customer relationship.

Learn more: https://zurl.co/ijOLp

Automate order processing from emails, texts, video, voice memos and PDFs with AI-powered automation built for wholesale distributors.

10/14/2026

AI isn't replacing distribution teams. It's changing how much they can accomplish.

New research from NAW's 2026 AI Adoption Index reveals that 76.3% of respondents reported no workforce changes resulting from AI. Yet 47.4% said AI is already having a moderate or significant impact on back-office efficiency.

That's an important distinction.

For distributors, the immediate opportunity isn't necessarily reducing headcount. It's reducing the manual work that keeps employees from focusing on customers.

Processing orders. Managing incoming requests. Tracking conversations. Following up on quotes.

When AI takes on repetitive tasks, teams have more capacity to deliver the service customers expect.

The real measure of AI success isn't how much work it replaces. It's how much more your team can accomplish. Learn how to streamline your tech stack: https://zurl.co/X3lda

See Moblico's mobile engagement solutions in action. Book a Moblico demo today to discover how we can help you enhance customer engagement and drive business results.

10/08/2026

The Moblico Team's thoughts and prayers are with everyone in the path of the approaching Hurricane Isaias.

To our customers, partners, friends, families, and communities preparing for the storm, we hope you and your loved ones remain safe in the coming days ahead.

Keeping you all in our thoughts 💙

09/11/2026

Today, we remember the lives lost on September 11, 2001, honor the heroes who stepped forward, and stand with the families and communities forever impacted.

We will never forget. 🇺🇸

09/10/2026

Distribution is changing quickly - and we’re proud to have a voice in the conversation!

Next week, Moblico will take the main stage at the 2026 NAW Innovators Summit to share our perspective on where AI-powered engagement fits into the future of wholesale distribution.

We’ve spent years building alongside distributors, learning from their teams, and adapting to the way this industry actually works. We’re looking forward to bringing that perspective to the NAW stage.

See you next week, Nashville!

09/09/2026

🚀 The future of distribution is about more than adopting new technology. It’s about connecting the tools, teams, and customer experiences that drive business forward.

Moblico is taking the main stage at the 2026 NAW Innovators Summit to share how an AI-powered engagement platform can help distributors bring unified messaging, order automation, and customer engagement together in one connected experience.

📍 Nashville, TN
📅 September 16–18, 2026

We look forward to joining industry leaders to discuss what’s next for distribution. Will we see you there?

09/08/2026

Moblico is presenting at the 2026 NAW Innovators Summit!

We’ll be in Nashville, September 16-18, joining distribution leaders for three days of ideas, innovation, and conversations about what’s next for the industry.

As an AI-powered engagement platform built for distribution, Moblico helps distributors connect customers, teams, and technology to create more seamless experiences and drive meaningful business outcomes.

We look forward to sharing our perspective on the main stage, learning from fellow innovators, and connecting with the people shaping the future of distribution.

Will you be attending? We’d love to connect.

📍 Nashville, TN
📅 September 16-18, 2026

09/03/2026

Not every digital order starts with “Add to Cart.”

Customers are still sending orders through email, text, PDFs, pictures, web chat and other channels - because sometimes that’s simply the easiest way for them to buy.

The challenge happens behind the scenes, when someone has to take that information and manually turn it into an ERP transaction.

That’s the workflow OrderAssist AI™ was built around: letting customers order through the channels they already use while reducing the manual work required to process those orders.

See how it works:
https://zurl.co/irD6r

Automate order processing from emails, texts, video, voice memos and PDFs with AI-powered automation built for wholesale distributors.

08/31/2026

Sometimes better customer experience is as simple as giving people another way to reach you.

For APR Supply Company, texting gave customers a convenient way to communicate while helping their team respond faster.

Christopher Bohn, VP of Information Technology at APR Supply, shares what they learned from implementing mobile engagement - including the realities of introducing new technology and making adoption manageable for the team.

Hear directly from APR Supply Company:
https://zurl.co/QTvhw

Learn how APR Supply Company boosted their customer communication and business performance with Moblico's targeted mobile messaging and notifications.

08/28/2026

How much of your “offline” business is actually already digital?

An order emailed as a PDF.
A picture of a handwritten order sent by text.
A product question through web chat.
A reorder sent through a mobile app.

When distributors measure digital adoption solely through eCommerce, a pretty significant part of the customer journey can get left out of the picture.

We took a deeper dive into MDM's article with our own insights. Check out the blog post:
https://zurl.co/pmEm9

A new MDM benchmark report asks a question that every distributor should be wrestling with: how much of your sales are actually coming through digital - Moblico Solutions