10/13/2026
“Don’t recreate the moon.” 🌝
At some point in Crema's history, someone confidently blended “Don’t recreate the wheel” and “Shoot for the moon” into one sentence, and it has stayed in our vocab since.
The theme of last weeks was basically that goofy mantra.
Our clients count on us to keep pushing into what’s next, which means the ambition has to stay high. And yet some of the best work we did this year came from things that were already working and that we chose to commit to more fully.
TLDR; When we stop spending energy rebuilding what already works, we have far more of it to put toward the big, innovative swing.
So we’re going into this next season doing a bit of both - doubling down on what works, while keeping our sights set on the moon.