Carpenter Collective

11/24/2025

Interior experience design and custom artwork for Starbucks. We recently partnered with Starbucks to create a uniquely local brand experience for their new café in Tyler, Texas. Our team designed a custom mural and a series of framed art pieces that celebrate the culture, landscape, and spirit of Northeast Texas—bringing a sense of place to every corner of the store.

We’ve collaborated with the Starbucks Art Program on several projects, and this is the first to be fully installed. It’s a true joy to see the work come to life. Grateful for their incredibly talented team and the opportunity to craft meaningful, regionally inspired art for their spaces. If in Tyler, Texas go enjoy a cup.

Photography by Lance Hart

11/12/2024

Brand Strategy, Brand Development, Packaging and Campaign development.—Born with Seoul came to us in need of a rebrand as the competitive landscape increased. Born with a love and passion for traditional Korean fare, our client inherited her love of cooking from her mother, who emigrated from Korea to Kansas City when our client Angela was only two. Our client spoke at length about how inspiring her mother was in life and to her culinary journey. This inspiring and courageous mother became a brand spokesperson within our rebrand. We were thrilled to help create an identity and packaging system that captured the soul of these traditional Korean staples.

Full case study on our site here: https://carpentercollective.com/project/born-with-seoul/

10/23/2023

Our New Glory Craft Brewery rebrand and new packaging system continues to evolve. We add to this rebrand and packaging system year around and are so grateful for our ongoing relationship with clients like New Glory. We love working on rebrands because they give an organization the opportunity to find a new overall brand position, reengage consumers to buy their product and bring your employees a new found sense of pride. You can see our full New Glory rebrand case study here: https://carpentercollective.com/project/new-glory-craft-brewery/

11/23/2022

Let’s have a parade! Tomorow is the day. Excited to share the new assets for the 2022 Macy’s Thanksgiving Day Parade we developed this year with our dear friends at Macy's. This year we wanted to celebrate the many diverse families watching the event and how they watch the parade. Many of the new illustrations and assets showcase families watching from inside their apartments looking out on the parade just below them. Our campaign is covering NYC & in full swing at the retail stores. Will you be watching tomorrow!?

02/28/2022

Congratulations to our client and friends for being the first tortilla bakery to be recognized by the awards. So proud to work with you all, you are all so deserving. Congrats Yoli!
Photos be .

11/16/2021

So excited to share our work for ’s new store in Leawood’s Town Center Crossing. We designed the interior mural, exterior window pieces and additional hanging interior art pieces. So many little Kansas City Easter eggs throughout the designs. Look forward to sharing more details and if in the area, pop on by!

07/20/2021

We were honored to work with Hembree on their new music video, "Reach Out". We supplied direction and illustration for the piece which releases today. Give it a watch!

Illustration + Direction: Carpenter Collective
Animation: Igor + Valentine
Produced by: Drue Flynn & Isaac Flynn

Reach Out - available everywhere July 20, 2021https://hembree.ffm.to/reachoutPerformed by: Hembreevideo:Illustration + Direction: Carpenter Collective (carpe...

03/11/2021

Excited to share the mural we designed for our friends at their Crossroads location in Kansas City, Mo. So happy to help continue to grow this brand we created. Really happy with a few little details like how we incorporated the parking signs into the mural. Swipe to see details.
Huge thank you to our friends and collaborators for installing this one.

01/29/2021

We are pretty late in sharing this but late last year our was asked to be a judge for the 61st Design Annual. We are huge fans of Communication Arts and this was such an honor to be involved. Some really beautiful work was selected.
If you can continue to support Comm Arts and all they do for our design community.

11/25/2020

It is a very different Thanksgiving Day parade for Macy’s this year.
When we began looking at how we could expand on our existing campaign, we wanted to address that for the first time ever everyone will be watching the parade on T.V.. No live spectators, no crowds of people cheering. Just small family units watching safely from their homes. We wanted to celebrate these small diverse family units that will be partaking in this 96 year old tradition. In addition to the new viewing illustrations, we also supplied new sponsor balloons and other celebratory scenes. We hope this Thanksgiving Day parade and campaign can help make things feel a little bit normal, even if for only a few hours.