The Happy Mondays Project

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Jonesborough, TN
The Happy Mondays Project

Strategic, storytelling-based branding, marketing strategy & website design to help family-focused businesses thrive ✨ Psalm 46:10

09/24/2026

2016 to 2026. Ten years. One photo from every year.

In the immortal words of Dolly Parton: "Find out who you are and do it on purpose." 🦋

09/18/2026

Which do you prefer: Version A or B?

I recently started volunteering at my church to design the weekly sermon slides - no biggie, just something a few hundred people will see every Sunday 😅

All jokes aside though, it's a nice change of pace from my usual work - and a chance to serve in a different way.

Where else do you find ways to use what you're good at, outside your day job?

09/12/2026

A day in the life, from 8am to 5pm — because the best part of being my own boss is getting to support my clients while still having the flexibility to be there for family. ❤️

How do you structure the balance between family time and business time?

09/09/2026

Fellow freelancers and business owners: what's the most illuminating thing you've ever learned from a rejection?

09/01/2026

A lot happened while I was quiet — turns out hibernation season was building toward something. 💛🧡🤎

06/22/2026

Designing a brand around a photographer's work means one rule: never compete with the photos.

Swipe through to see how it all came together for Katie Bird’s Photography →

I have one design spot open this summer! If your brand's been needing a refresh, consider this your sign. 💌

05/20/2026

Super excited to share this website sneak peek for the talented 🌸

05/10/2026

A reminder this Mother's Day: You're allowed to want a business that fits your life. You're allowed to leave the title behind. You're allowed to redefine what success looks like. 💛

What's one thing motherhood made you see clearly that you couldn't see before?

04/20/2026

"What's the best way to market to my ideal clients?"

I get this question constantly. And honestly? Most people asking it are skipping the most important step.

Here's what I've learned after nearly a decade in marketing:

1️⃣ Step 1: Actually know your ideal clients
Not surface-level demographics. Deep understanding:
→ Where do they get information? (LinkedIn? Instagram? Industry conferences?)
→ What do they value most? (Results? Service? Transparency?)
→ Reality check: Do your offers — and how you present them — actually match what they want?

Most founders skip this and wonder why their marketing feels like shouting into the void.

2️⃣ Step 2: Study your competitive landscape
→ How are competitors pricing?
→ What's their messaging?
→ Where are they showing up?

This tells you where the gaps are and how to STAND OUT.

3️⃣ Step 3: Show up consistently where they are
Once you know where your people are and what they need, the marketing becomes clear:
→ Show up where they already are
→ Prove you understand their problems
→ Demonstrate you're uniquely qualified to solve them

The difference between marketing that works and marketing that exhausts you? Strategy before tactics.

I've used this exact framework to build a 6-figure business working 20-25 hours a week. It works, but only if you start with step 1.

04/16/2026

What if I told you the difference between "blending in" and "standing out" takes 60 seconds to articulate — but most business owners never do it?

The formula is simple:
Your WHY + Who you serve + What makes you uniquely different = Your unfair advantage

This isn't just better copywriting. It's strategic positioning that:
→ Makes your marketing effortless (because you're crystal clear on who you are)
→ Attracts aligned clients (because you're speaking directly to their transformation)
→ Eliminates the "everyone's competition" feeling (because no one else has YOUR story)

You're more than a job title. You're more than what you do. You're the transformation you help create.

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Address

Jonesborough, TN
37659

Website

https://happymondaysproject.com/

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