14/11/2020
You can have the best-looking online store with the coolest landing pages and the most attractive images of your product — but if you’re not getting visitors to complete the goal you want them to (whether that’s a purchase or email signup), all that design effort goes to waste.
If that’s the case, we urge you to do some research, come up with a hypothesis, and run a few tests to see if you can identify what’s stopping people from getting to the finish line.
These seven reasons are a good place to start looking:
1. They Don’t Understand What They Should Do
2. They’re Lost
3. They’re Distracted by Something Else
4. They’re Not Engaged
5. They Hit a Dead End
6. They Feel Misled
7. Your Site Isn’t Optimized for Mobile
There’s more to getting people to convert than simply getting them to your site.
You have to guide them toward that conversion and make it very obvious what you want them to do.