Kay Laurice

Kay Laurice Marketing + Brand Development for businesses & organizations. ✨
Strategy • Websites • Creative
🔗 www.kaylaurice.com
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A successful Black Friday campaign doesn’t start with a SALE. It starts with a STRATEGY! 💜📒This week, we’re focusing on ...
10/20/2026

A successful Black Friday campaign doesn’t start with a SALE. It starts with a STRATEGY! 💜📒

This week, we’re focusing on something I believe more business owners need to prioritize: CUSTOMER CONNECTION!

Because getting someone’s attention is one thing, but having a system in place to KEEP THEM ENGAGED and bring them back to shop? That’s where intentional marketing comes in!

Throughout the week, I’ll be breaking down how to:

✅ Create a signup form that encourages customers to join your email or text list.

✅ Collect customer information with clear permission to communicate.

✅ Build an email sequence that welcomes subscribers and prepares them for your offers.

✅ Use text reminders strategically without overwhelming your audience.

✅ Make the shopping experience simple with a direct, easy-to-access link.

Here’s one step you can take TODAY: Create a simple signup form that tells customers exactly what they’ll receive when they subscribe. Give them a reason to want to hear from you!

Remember, marketing isn’t just about getting people to buy. It’s about building relationships that create opportunities for repeat business.

Now, I have a question for my fellow business owners! 👀

If Facebook and Instagram disappeared tomorrow, would you still have a way to communicate directly with your customers?

Let’s talk in the comments! ⬇️

10/20/2026

Your Black Friday marketing strategy SHOULD NOT start the week of Black Friday! 🚨

One of the BIGGEST mistakes business owners make is waiting until they’re ready to sell before they start connecting with their customers.

Your customer list is one of your most valuable marketing assets!

Think about it. 👀

When you collect email addresses and phone numbers (with permission), you’re creating opportunities to communicate directly with people who are already interested in your business.

✅ Announce upcoming sales and promotions

✅ Give subscribers exclusive early access

✅ Introduce new products and services

✅ Send restock alerts and special offers

And the best part? You don’t have to depend solely on social media algorithms to reach them (because you can’t guarantee that everyone you’re connected to will see it)!

Don’t wait until it’s time to sell to start building the connection.

Black Friday is coming, but the strategy should already be in motion!

💜 Need help planning your Black Friday marketing campaign? Comment “BLACK FRIDAY” below and let’s talk strategy!

EmailMarketing BusinessGrowth

10/18/2026

Business owners, we have to change the way we think about MARKETING!

Too often, marketing gets pushed to the bottom of the priority list.

“I’ll focus on marketing when I have more time.”

“I’ll hire someone when I have more money.”

“Word of mouth has been working for me.”

But here’s my question: HOW do you know what you need to invest if you haven’t created a plan?

Marketing isn’t just about spending money on ads, posting content, or hiring someone to manage your social media.

It’s about having a STRATEGY!

Knowing who you’re trying to reach, how you’re going to reach them, what you want them to do, and what resources you’ll need to make it happen.

You may not have the budget to execute everything today, but that doesn’t mean you shouldn’t be planning for it.

Stop treating marketing like an extra expense and start treating it like an essential part of running your business.

💜 Let’s talk! Business owners, what’s your biggest challenge when it comes to marketing: TIME, MONEY, or knowing WHERE TO START? DM “Strategy” for a link to book a session with Kay!

10/14/2026

In honor of Domestic Violence Awareness Month I thought this would be a great creative piece to share!

There’s more to marketing than what you see on social media. 🎬

One of my favorite things about what I do is being able to take a client’s vision from an idea to an actual production.

For this project, I stepped into strategist, director, and producer mode to help bring my client’s podcast and book promotional video to life.

The planning. The script. The creative direction. The ex*****on.

Every piece plays a role in how the story is presented and how the audience connects with it.

At Kay Laurice Marketing, we don’t just create content. We create with purpose.

10/13/2026

Your products can be THE BOMB… but how easy is it to actually buy them? 👀

Small pictures, unclear shipping costs, confusing product options, or a checkout that won’t cooperate can turn “I want that!” into “Never mind.”

Before Black Friday, shop your own website from your phone. Go from the link in your bio all the way to checkout. Where do you get stuck?

Getting customers interested is one part of the campaign. Making it easy to purchase is another. 💻💜

Need help preparing your website and campaign? Comment “BLACK FRIDAY”, and I’ll send you the link to book your consultation.

Before the content comes the STRATEGY. ✍🏽One thing I wish more business owners understood is that a successful marketing...
10/13/2026

Before the content comes the STRATEGY. ✍🏽

One thing I wish more business owners understood is that a successful marketing campaign doesn’t begin when you post the first flyer.

It begins with a PLAN.

When I’m developing a campaign, I’m thinking beyond what we’re posting on social media.

I’m thinking about:

✨ Who are we trying to reach?

✨ What will make them interested enough to buy?

✨ How are we getting them from seeing the promotion to making a purchase?

✨ What happens if they’re interested but don’t buy right away?

✨ How are we measuring what’s actually working?

Because marketing isn’t just about getting attention. It’s about knowing what to DO with that attention.

And with Black Friday approaching, now is the time to get those details together NOT the week of your sale.

Your Black Friday campaign needs more than a cute flyer. It needs a strategy that makes sense for YOUR business.

I’m currently helping business owners prepare their Black Friday marketing campaigns.

Comment “BLACK FRIDAY” if you’re ready to plan yours.

10/12/2026

Your Black Friday sale needs more than a flyer and a discount! 👀

When I’m planning a marketing campaign, I’m not just thinking about what we’re posting. I’m thinking about how we’re going to move potential customers from seeing the offer to taking action.

That’s why I break campaigns into 5 important stages:

✨ TEASER: Build curiosity and get people anticipating what’s coming.

✨ OFFER REVEAL: Introduce the promotion and clearly communicate its value.

✨ LAUNCH: Make the sale official and give customers a clear path to purchase.

✨ REMINDERS: Stay in front of interested customers throughout the promotion.

✨ FOLLOW-UP: Reconnect with your audience, evaluate the campaign, and identify opportunities for future sales.

Every stage has a PURPOSE!

And while no marketing strategy can guarantee sales, having a plan gives every piece of content a job to do.

So business owners, stop waiting until the week of Black Friday to figure out how you’re going to promote your sale!

At Kay Laurice Marketing, I help business owners turn their ideas into organized, intentional marketing campaigns.

💜 Ready to get your Black Friday campaign together?

Comment “BLACK FRIDAY” below, and let’s talk strategy!

10/11/2026

3 REASONS YOUR BLACK FRIDAY SALE MIGHT FLOP! 👀 (Read Below)👇🏾

❌ NOBODY KNOWS ABOUT IT.
You can’t announce a sale the morning of Black Friday and expect customers to come running. Start building awareness BEFORE the sale begins.

❌ YOUR OFFER ISN’T ATTRACTIVE.
Just because something is discounted doesn’t automatically make it a good deal. Your offer needs to give customers a compelling reason to buy.

❌ YOU’RE MAKING IT TOO HARD TO SHOP.
If customers have to jump through hoops to place an order, you could be losing sales before they even reach checkout.

A successful Black Friday campaign needs more than a discount. It needs a PLAN!

— Kay Laurice Marketing 💜

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32210

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