FlexPoint Marketing

FlexPoint Marketing Helping small businesses use online tools to compete in the local marketplace.

The is in the middle of a Twitter beef with
03/06/2017

The is in the middle of a Twitter beef with

Pope Francis isn't letting up.

How to Build a → Keyword Map for SEO
03/05/2017

How to Build a → Keyword Map for SEO

You've got content on your site that doesn't intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today's Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize,…

5 Ways With Influencers Can Benefit Your Campaign
03/04/2017

5 Ways With Influencers Can Benefit Your Campaign

Here are five ways that building relationships with influencers can actually boost your SEO campaign.

to Searcher is the New #1 Ranking
03/03/2017

to Searcher is the New #1 Ranking

Forget everything you thought you knew about the most impactful local ranking factors — searcher proximity just may be the #1 thing influencing where a local business shows on the SERPs.

marketing for 2017
03/02/2017

marketing for 2017

In part three of my exploration of digital marketing in 2017, I delve into subjects I haven't covered yet, such as apps, B2B and tracking ROI digital marketing trends, and share more insight into other trends...

Here’s What We Learned About
03/01/2017

Here’s What We Learned About

We recently analyzed 1 million Google search results to answer the question: Which factors correlate with first page search engine rankings? We looked at content. We looked at backlinks. We even looked at site speed. With the help of Eric Van Buskirk and our data partners1, we uncovered some interes...

5 You're Doing All Wrong
02/28/2017

5 You're Doing All Wrong

Great online content doesn't matter without an equally smart strategy to get your message in front of key audiences.

Get Prepared for the of
02/27/2017

Get Prepared for the of

The current process of building backlinks to improve your SEO is outdated and it's about to change.

3 of the Top Opportunities and Challenges for in 2017
02/26/2017

3 of the Top Opportunities and Challenges for in 2017

Local search, online reputation management and a consistent, curated social media profile are three digital marketing essential for every startup in 2017.

6 Simple Steps for
02/25/2017

6 Simple Steps for

Want to stand out in a sea of blog posts? You need to create remarkable content. Here are 6 simple steps to help.

Find Your Business Audience: Quick Guide To
02/24/2017

Find Your Business Audience: Quick Guide To

One of the most effective ways to utilize social media is by doing the right amount of research. Just like market research helps your business to figure...

Keyword SWOT analysis: Finding your
02/23/2017

Keyword SWOT analysis: Finding your

Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program.

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