09/01/2026
82% of operators think their AI is doing a great job.
56% of residents say their digital experience is average at best.
That gap should get our attention. 👀
AI has officially moved from “what’s next” to how multifamily operates today — with 89% of operators now using it as part of their operating model. But adoption isn’t the differentiator anymore.
Ex*****on is.
AI can answer questions faster, schedule tours at midnight, nurture leads and take repetitive work off your teams’ plates. But when the conversation gets complicated, emotional or simply requires human judgment? That’s where the experience can break down.
The question isn’t whether you’re using AI.
It’s whether you actually know what your prospects and residents are experiencing when they interact with it.
Our latest blog digs into:
🤖 Where AI adds the most value
🚩 Where the customer experience can break down
⚖️ The compliance risks operators need to understand
🙋 When the conversation needs to move from AI to a human
📊 How mystery shopping, surveys and reviews can help you measure AI like you measure your people
Because response time tells you how fast your AI worked.
It doesn’t tell you whether it worked well.
Read the full blog: https://gracehill.com/blog/impact-artificial-intelligence-on-customer-experience-in-multifamily/