Fishermen Labs

09/11/2024

Team members from Fishermen Labs recently huddled together and captured their thoughts on XR Today's Top Immersive Collaboration Trends To Watch article. Check it out in our latest installment of Fishermen Insights.

✍ Let us know what you think! Which trends resonate with you and your industry?

Team members from Fishermen Labs recently huddled together and captured their thoughts on XR Today's Top Immersive Collaboration Trends To Watch article. Check…

08/20/2024

Looking for inspiration on how to incorporate augmented reality (AR) into your business?

Shopify shares ideas and examples from IKEA, Gucci, Smithsonian and others this month.

From education to marketing, real-world augmented reality examples show how brands are breaking the mold when it comes to customer engagement.

08/13/2024

Our president, Brian Mansell, was featured this month as an XR Today All-Star - a program that highlights industry innovators, community champions, and dedicated professionals in XR.

His interview with XR Today is highlighted here on their site: https://www.xrtoday.com/speaker/brian-mansell/

Learn more about the others in this community here: https://www.xrtoday.com/all-stars/

08/07/2024

Augmented reality (AR) is transforming digital marketing, but are you measuring its success for your campaigns?

We've compiled insights from our experience of delivering 600+ immersive projects for 200+ brands and agencies, plus practical guidance from trusted sources to help you gauge impact and drive real results with your AR experiences.

Augmented Reality continues to revolutionize digital marketing. For forwarding-thinking marketing leaders, measuring AR's impact is paramount.

07/11/2024

☀ Hot, summer weather is officially here in Los Angeles 🌴 @ Fishermen Labs We wrapped up the month of June celebrating National Bomb Pop day (6/27), and were reminded of the fun social lens created with Original Bomb Pop in '23.

This augmented reality (AR) experience celebrating beach days in the sun, leveraged machine learning to launch virtual prizes into the hands of Bomb Pop fans. It's a great example of how AI/ML can be used to create engaging brand and product experiences.

From all of us at Fishermen Labs, we want to wish you a great summer full of outdoor adventures!

/PRNewswire/ -- Today is National Bomb Pop Day and Bomb Pop, America's favorite ice pop brand, is kicking off the season in style! Teaming up with TV superstar...

06/30/2024

We're thrilled to collaborate with insurance industry leaders like Liberty Mutual Insurance, pushing the boundaries of extended reality to create immersive and unforgettable experiences.

Here's an entertaining project delivered in 2023.

Check it out here: https://www.snapchat.com/lens/244b7b4e871f40f8a8aba7bab78294df

Play our new Snapchat Lens game! Help LiMu ski down the mountain to collect snowflakes. Scan the Snapcode or visit: http://spr.ly/61863QhUO

06/12/2024

🎉 Exciting news! Microsoft just launched new AR (augmented reality) lenses for Skype, adding a whole new level of creativity and interaction to your video calls. We're thrilled to have partnered with Microsoft and the Skype team to develop several of these fun lenses.

Want to bring the power of immersive technologies to your own app or platform? Our team is ready to collaborate and create unforgettable experiences. Let's connect and explore the possibilities together!

https://www.skype.com/en/blogs/2024-06-skype-snap-lenses/

We're thrilled to announce the launch of our new camera featuring dozens of engaging and fun Lenses, powered by Snap’s augmented reality (AR) technology. With Snap powered AR Lenses, you can transform with a glittery beard, go retro with some disco glasses or just show your ❤️ with raining ❤...

05/14/2024

Designing for the Future: Why Your App Needs a Design System

At Fishermen Labs, we are often tasked by clients to develop and design interactive experiences and products that support our clients’ vision by reaching target audiences and delivering business outcomes. In today’s fast-paced digital world, where user experience is paramount, creating a cohesiv...

05/09/2024

We're living out our childhood dreams! Fishermen Labs is thrilled to share our partnership with Fred Rogers Productions and PBS KIDS for an upcoming mindfulness game for Daniel Tiger's Neighborhood. We feel privileged to be part of the neighborhood that shaped our own upbringing. It's a delight to work alongside such a respected team and beloved brand to bring to life this experience for children. Stay tuned for more updates as the project unfolds!

04/02/2024

Forbes predictions for 2024 highlight the increasing significance of and in extending advertising reach. Platforms such as Niantic Lightship, Google Geospatial World Creator, and Snap Camera Kit empower developers to craft compelling and immersive experiences that augment real-world environments directly from consumers' smartphones.

Whether it's overlaying virtual content on buildings, enhancing stadium experiences, or creating interactive environments in urban settings that captivate, this capability opens up a world of innovative ways for all audiences to create their own story. By embracing AR campaigns, marketers can tap into the growing appetite for immersive content and create memorable brand interactions that resonate with consumers. As these technologies continue to mature, impactful advertising experiences will only expand, providing new avenues to connect and drive engagement.

Let's get started on creating a great experience together!

Insight into emerging media and consumer trends can help us prepare to elevate engagement and sales in the year to come.

03/26/2024

Meta's will equip developers to create experiences that adapt to a user’s environment by transforming elements in their real world into any desired creative. Maybe transform a chair into a throne or play a game with your favorite animated character!

We're excited for this to be realized with the Meta Quest 3 and to begin embracing this in projects for our clients!

03/14/2024

After successful executions with Nickelodeon, we want to highlight our incredible ongoing partnership with Paramount presenting this Reese's Caramel Cup TikTok experience that we built for NFL 2024 Super Bowl in Las Vegas!

As an end-to-end immersive media agency, Fishermen Labs, thrives in strong collaboration with our clients, by engaging from the start in early stages of consultation, hearing their vision and objectives, creating the right solutions, and crafting compelling narratives for their audience.

Contact us to explore how we can add value and create solutions to new challenges!😎