10/06/2023
During a look at Target’s TikTok channel, Monet measured where the retailer drove audience delight to create one of its most engaging videos of the last spring.
Target timed a brand-tailored, in-store, fashion runway TikTok post to celebrate the annual MET Gala red carpet walk.Audiences watching the video experience bursts of subconscious arousal early when the model trades out her first dress for an even more lavish, Target-spotted fit. A closing snapshot of the model beaming arouses further.
Relative to our Target test set, this video measured as the most arousing and pleasing video on the Monetplatform and delivered the second-highest engagement rates on TikTok.
Monet can help you evaluate your social content and learn how arousal and emotion drives engagement on your channels.
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