Phelps United

01/29/2025

Running Amazon PPC campaigns is one thing—optimizing them for maximum ROI is another. Our latest blog discusses advanced PPC strategies that seasoned Amazon sellers can use to scale their advertising performance. From leveraging Amazon Marketing Cloud and dynamic bidding strategies to mastering TACoS optimization and A/B testing, this guide dives deep into the tactics that truly move the needle.

Read the full blog here: https://phelpsunited.com/ecommerce-seller-blog/optimizing-the-amazon-ppc-landscape-for-maximum-roi

What’s your go-to strategy for keeping your Amazon PPC profitable? Add your feedback in the comments!

Master Amazon PPC with our comprehensive guide to boost your product visibility, sales, and ROI through effective ad campaigns and advanced strategies.

01/10/2025

Our neighbors in Los Angeles are facing one of the most devastating fires in recent history. As an Orange County-based company, we are heartbroken by the destruction caused. To the resilient people of Los Angeles: we stand with you, united in strength and hope. Your courage and unity in the face of such adversity inspire us all. You will rise and rebuild, stronger than ever.
Stay strong, Los Angeles. 💙

01/06/2025

A surge in post-holiday returns often marks January. Customers are returning gifts that didn’t meet expectations, items purchased during sales, or simply products they changed their minds about. This makes it a crucial time for Amazon sellers to refine their returns processes and handle the increased volume effectively. Here’s a guide to help Amazon sellers prepare for and handle returns effectively: https://phelpsunited.com/ecommerce-seller-blog/how-amazon-sellers-can-master-the-art-of-returns-and-boost-customer-loyalty

Learn how to manage Amazon returns effectively, especially post-holiday, to enhance customer satisfaction and loyalty while maintaining compliance with Amazon’s policies.

12/18/2024

As 2024 comes to a close, it's the perfect time to reflect on the pivotal announcements and updates Amazon shared with its seller community over the year. Learn More: https://phelpsunited.com/ecommerce-seller-blog/key-amazon-announcements-for-sellers-in-2024-a-year-in-review

11/27/2024

Happy Thanksgiving from Phelps United! 🦃🍁

As we gather with family and friends to celebrate, we want to take a moment to express our gratitude to our incredible partners, clients, and team members. Your trust, collaboration, and support mean the world to us.

May your day be filled with joy, delicious food, and cherished moments with loved ones.

From all of us at Phelps United, thank you for being part of our journey. We’re thankful for you today and every day! 💛

11/13/2024

Amazon sellers, the 2024 holiday shopping season is your chance to maximize visibility and reach more customers! By setting up Prime Exclusive Discounts, you can increase your visibility among Prime members, promote your top products, and drive more sales for Black Friday and Cyber Monday.

🗓️ How to get started:
• Go to Prime Exclusive Discounts in the Advertising section of Seller Central.
• Select a single product or a set of products to offer discounts to Prime members through December 2, 2024.
• Ensure your Prime Exclusive price is at least 5% lower than any existing Price Discount to avoid suppression. Remember, the Prime Exclusive Discount will only be visible to Prime customers, while the Price Discount will still be available for non-Prime buyers.

💡Key Points to Keep in Mind:
• You can offer these discounts on Prime (FBA and Seller Fulfilled Prime) and non-Prime (seller-fulfilled) listings, helping you reach more shoppers.
• Select whether your discount applies specifically to Black Friday, Cyber Monday, or both.
•Promotions must be approved within seven days, or they’ll be canceled. While Amazon doesn’t guarantee the exact timing or visibility of deals, early planning can help you make the most of this high-traffic season

Amazon is excited to support sellers this season – get your discounts set up and ready to go!

11/11/2024

Today, we pause to honor the brave men and women who have served our country. At Phelps United, we are grateful for the sacrifices made by our veterans and their families. 🇺🇸 Let's take a moment to reflect on their courage and dedication.

11/05/2024

Amazon Deals are more than just discounts—they’re powerful tools to elevate visibility, boost conversions, and drive significant sales 💰. Our latest blog breaks down everything Amazon sellers need to know about maximizing impact with Lightning Deals, Best Deals, and more. Whether planning for the holiday rush or looking to drive year-round growth, these strategies can make all the difference. Read the full blog to start making the most of Amazon Deals! → https://phelpsunited.com/ecommerce-seller-blog/amazon-deals-explained-how-sellers-can-maximize-sales-with-lightning-and-best-deals

Discover how Amazon sellers can utilize Lightning Deals and Best Deals to enhance visibility and boost sales. Familiarize yourself with eligibility criteria, optimization techniques, deal fees, and other promotional methods for effective deal management on Amazon.

10/31/2024

Happy Halloween 🎃 from Phelps United! Our office transformed into a spooky wonderland today, and it’s safe to say that Bowser and Dead Pool stole the show with their incredible costumes. Who knew a friendly competition could bring out such creativity?

10/18/2024

Today, we would like to end the week on a heartwarming note by congratulating our brand manager, Matt Sympson, for welcoming his first child into the world! At Phelps United, we believe that beyond professional titles and responsibilities, we are a work family that celebrates life’s most precious moments together. So, please say hi to the newest member of our extended family, sweet baby Madelyn! 💕

10/07/2024

Amazon Sellers: start TOMORROW!

This is your chance to boost sales and kick off the holiday season with a bang! The next few months are critical for capturing consumer demand.

Here are a few last-minute tips to help you maximize success during Prime Big Deal Days:

🔥 Optimize Your Campaigns – Set up budget rules for your high-performing ad campaigns. Allocate more budget to those with strong ROAS and pull back on those underperforming to save your ad dollars.

📦 Stock Up on Inventory – Make sure your top products are ready for the surge in demand. Nothing hurts more than running out of stock when the traffic is high!

🎯 Use Sponsored Ads – Boost visibility by running ads targeting shoppers browsing your products, especially those who didn’t buy. Prime Big Deal Days are a prime (pun intended!) opportunity to clear inventory and attract new customers.

🎁 Focus on Holiday Shoppers – Consumers are starting holiday shopping early. Consider highlighting products that make great gifts and offer seasonal discounts to capture attention.

📈 Get Ready for a Short Holiday Season – With a shorter window between Cyber Week and Christmas this year, these next few months are crucial. Start strong now, and keep the momentum going through November and December.

Kickstart this Q4 with a sales surge—don’t miss out on the opportunity to capitalize on this early shopping event!

09/24/2024

Last week, Amazon dropped massive updates at . is here. is exploding. Amazon’s end-to-end are taking over.

Our latest blog breaks down exactly how these new tools can supercharge your business and cut through the competition.

➡️ Boost your sales with AI-driven ads
➡️ Dominate DTC with Buy with Prime
➡️ Leverage Amazon’s end-to-end logistics for faster, cheaper fulfillment

This is the future of selling on Amazon. Don’t get left behind.

🔗 Read now: https://phelpsunited.com/ecommerce-seller-blog/amazon-accelerate-2024-recap

Discover Amazon Accelerate 2024's groundbreaking AI tools, Buy with Prime expansions, and end-to-end logistics strategies designed to drive seller success and business growth.