Caylor Solutions

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital

Most enrollment teams are working harder than ever……but something feels off.Inquiry volume looks fine, but doesn’t conve...
06/01/2026

Most enrollment teams are working harder than ever…
…but something feels off.

Inquiry volume looks fine, but doesn’t convert.
Applications stall.
Visits don’t convert like they used to.
Discount rates keep creeping up.

It’s not effort - it’s timing.

According to the Enrollment Engagement Report, 𝟱𝟯% 𝗼𝗳 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝘁𝗮𝗸𝗲 𝗮𝗰𝘁𝗶𝗼𝗻 𝗯𝗲𝗳𝗼𝗿𝗲 𝗲𝘃𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗮 𝗰𝗼𝗹𝗹𝗲𝗴𝗲 𝗼𝗿 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆.

That means decisions are being shaped before you even know the student exists.

This is what we call the 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗱𝗮𝗿𝗸 𝗳𝘂𝗻𝗻𝗲𝗹.

And if you don’t understand it, you’re optimizing for a moment that happens too late.

We broke this down in a new post—what it is, why it matters, and what to do about it.

Read the full post 👉 https://www.caylor-solutions.com/higher-education-dark-funnel/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=The%20Higher%20Education%20Dark%20Funnel%3A%20Why%2053%25%20of%20Students%20Act%20Before%20You%20Ever%20Hear%20From%20Them

The higher education dark funnel explains why 53% of students act before inquiring. Learn how to identify intent earlier and improve enrollment strategy.

What happens when students stop searching… and start asking AI instead?The rise of ChatGPT, Gemini, and AI-powered searc...
06/01/2026

What happens when students stop searching… and start asking AI instead?

The rise of ChatGPT, Gemini, and AI-powered search is changing how prospective students discover higher education programs — especially online short-term programs.

In our latest blog post, we explore 𝘄𝗵𝘆 𝗔𝗘𝗢 (𝗔𝗻𝘀𝘄𝗲𝗿 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻) 𝗺𝗮𝘆 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗺𝗮𝗷𝗼𝗿 𝘀𝗵𝗶𝗳𝘁 𝗶𝗻 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

If your institution offers:

✔️ Online certificates
✔️ Workforce programs
✔️ Accelerated credentials
✔️ Adult learner pathways

…this conversation matters 𝗻𝗼𝘄.

Read the full article here: https://www.caylor-solutions.com/aeo-for-online-short-term-programs/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=AEO%20for%20Online%20Short-Term%20Programs%3A%20Why%20Higher%20Ed%20Can%27t%20Ignore%20AI%20Search

Learn why AEO for online short-term programs is becoming essential for higher ed marketers as AI search reshapes student discovery.

Students are researching colleges long before they ever fill out an inquiry form.That’s creating a growing population of...
06/01/2026

Students are researching colleges long before they ever fill out an inquiry form.

That’s creating a growing population of “stealth applicants” who quietly move through the enrollment journey without traditional engagement signals.

The 𝟮𝟬𝟮𝟲 𝗘𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗥𝗲𝗽𝗼𝗿𝘁 found that 𝗻𝗲𝗮𝗿𝗹𝘆 𝘁𝘄𝗼-𝘁𝗵𝗶𝗿𝗱𝘀 of students expect colleges to understand their interests before they ever identify themselves.

That’s a major shift for enrollment marketing teams.

In our latest blog post, we explore:
🎓 Why stealth applicants are increasing
🎓 Why generic messaging pushes students away
🎓 How personalization now begins before inquiry
🎓 What enrollment leaders should do next

Caylor Solutions was proud to sponsor this important research alongside other higher education leaders.

Read the blog: https://www.caylor-solutions.com/stealth-applicants-report/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=What%20Stealth%20Applicants%20Reveal%20About%20Enrollment%20Marketing

Download the full report: https://go.capturehighered.com/the-enrollment-engagement-report-2026?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=What%20Stealth%20Applicants%20Reveal%20About%20Enrollment%20Marketing

Stealth applicants are reshaping enrollment marketing. Learn why new students expect personalized outreach before inquiry.

Have you ever assumed a college was “too expensive”… without really knowing the actual cost?You’re not alone—and today’s...
05/25/2026

Have you ever assumed a college was “too expensive”… without really knowing the actual cost?

You’re not alone—and today’s students are doing the same thing.

In fact, 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗵𝗮𝗹𝗳 𝗼𝗳 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗿𝘂𝗹𝗲 𝗼𝘂𝘁 𝗰𝗼𝗹𝗹𝗲𝗴𝗲𝘀 𝗲𝗮𝗿𝗹𝘆 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝗰𝗼𝘀𝘁 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝗮𝗹𝗼𝗻𝗲.

That means schools are losing students before they even have a chance to explain financial aid or net price.

In this post, we explore:
✔ Why students overestimate cost
✔ How early assumptions shape decisions
✔ What colleges can do to fix it

If you care about helping students make informed decisions, this is worth a read.

👉 Read more here: https://www.caylor-solutions.com/higher-ed-affordability-myths/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=How%20to%20Battle%20Higher%20Ed%20Affordability%20Myths%20Before%20the%20Inquiry%20Stage

Higher ed affordability myths cause 55% of students to rule out colleges early. Learn how to fix cost perception before the inquiry stage.

A lot of colleges are working hard on Instagram right now.Posting more. Trying new formats. Keeping up with trends.But m...
05/19/2026

A lot of colleges are working hard on Instagram right now.

Posting more. Trying new formats. Keeping up with trends.

But many still aren’t seeing the enrollment impact they hoped for.

The issue usually isn’t effort - it’s alignment.

Instagram today is less about polished content and more about helping students see themselves on your campus.

This blog walks through what’s actually working—and how to build a strategy around student voice, belonging, and real engagement.

Take a few minutes to read it here:
👉 https://www.caylor-solutions.com/instagram-for-higher-education-marketing/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Instagram%20for%20Higher%20Education%20Marketing%3A%20What%20Actually%20Works%20for%20Mission-Fit%20Enrollment

Instagram for higher education marketing works when colleges show real student life, build belonging, and create authentic engagement that drives enrollment..

Feeling like your institution is getting lost in the crowd?You’re not alone.Many colleges are working hard, but saying t...
05/18/2026

Feeling like your institution is getting lost in the crowd?

You’re not alone.

Many colleges are working hard, but saying the same things as everyone else.

This blog explores a simple but powerful idea: 𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝘂𝘁 doesn’t require a bigger budget, it requires 𝗰𝗹𝗮𝗿𝗶𝘁𝘆.

Take a look at how a strong 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 can help your college connect with the right students.

👉 https://www.caylor-solutions.com/higher-ed-branding-strategy/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Higher%20Ed%20Branding%20Strategy%3A%20Be%20a%20Zebra%20in%20a%20Herd%20of%20Horses

Higher ed branding strategy for crowded markets. Learn how to stand out and attract mission-fit students for your school.

Are silos holding your institution back?In this episode of 𝘛𝘩𝘦 𝘏𝘪𝘨𝘩𝘦𝘳 𝘌𝘥 𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳, Dr. Dale Lemke shares how higher educ...
05/14/2026

Are silos holding your institution back?

In this episode of 𝘛𝘩𝘦 𝘏𝘪𝘨𝘩𝘦𝘳 𝘌𝘥 𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳, Dr. Dale Lemke shares how higher education marketing alignment between academics, enrollment, and marketing can drive real growth.

If your teams aren’t aligned, your strategy isn’t either.

👉 Discover practical ways to break down silos and move forward with confidence.

https://www.caylor-solutions.com/higher-education-marketing-alignment/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Higher%20Education%20Marketing%20Alignment%3A%20Why%20Breaking%20Down%20Silos%20Is%20No%20Longer%20Optional

Higher education marketing alignment is the key to breaking silos. Learn how aligning academics, enrollment, and marketing drives real growth.

AI can help your marketing team move faster.But what happens when speed starts to impact trust?This blog explores 𝗔𝗜 𝗲𝘁𝗵...
05/11/2026

AI can help your marketing team move faster.

But what happens when speed starts to impact trust?

This blog explores 𝗔𝗜 𝗲𝘁𝗵𝗶𝗰𝘀 𝗶𝗻 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, including the risks of deepfakes and how to stay transparent with prospective students.

If you’re trying to balance innovation with integrity, this is worth a read.

👉 https://www.caylor-solutions.com/ai-ethics-in-higher-ed-marketing/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=AI%20Ethics%20in%20Higher%20Ed%20Marketing%3A%20A%20Call%20for%20Integrity%20in%20the%20Age%20of%20Deepfakes

What are the guidelines for AI ethics in higher education marketing, including deepfake risks, transparency, and protecting trust with prospective students?

Address

Indianapolis, IN
46037

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(317) 985-7375

Website

http://www.twitter.com/bartcaylor

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