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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital

๐—ฃ๐—ฟ๐—ผ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐˜€๐˜๐˜‚๐—ฑ๐—ฒ๐—ป๐˜๐˜€ still respond to personalized email.But when they are deciding whether a college truly feels right,...
08/31/2026

๐—ฃ๐—ฟ๐—ผ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐˜€๐˜๐˜‚๐—ฑ๐—ฒ๐—ป๐˜๐˜€ still respond to personalized email.

But when they are deciding whether a college truly feels right, they want to hear from ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐˜„๐—ต๐—ผ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ.

The ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ๐—˜๐—ป๐—ฟ๐—ผ๐—น๐—น๐—บ๐—ฒ๐—ป๐˜ ๐—˜๐—ป๐—ด๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฅ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜ found that conversations with current students and alumni were the ๐—บ๐—ผ๐˜€๐˜ ๐—ถ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜๐—ณ๐˜‚๐—น ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ during the college search.

Caylor Solutions is proud to sponsor the report.

This article explains how colleges can connect email, student ambassadors, alumni, and counselor follow-up to build confidence throughout the ๐—ฒ๐—ป๐—ฟ๐—ผ๐—น๐—น๐—บ๐—ฒ๐—ป๐˜ journey.

Read more: https://www.caylor-solutions.com/peer-to-peer-student-recruitment/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Beyond%20Email%3A%20How%20Peer-to-Peer%20Student%20Recruitment%20Builds%20Enrollment%20Confidence

Learn how peer-to-peer student recruitment builds trust, strengthens outreach, and helps prospects make confident college decisions.

Do you really need more applications or ๐—ฎ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—น๐—ผ๐˜€๐—ถ๐—ป๐—ด ๐˜๐—ผ๐—ผ ๐—บ๐—ฎ๐—ป๐˜† ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐˜€๐˜๐˜‚๐—ฑ๐—ฒ๐—ป๐˜๐˜€ ๐˜†๐—ผ๐˜‚ ๐—ฎ๐—น๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—ต๐—ฎ๐˜ƒ๐—ฒ?Thatโ€™s an important que...
08/31/2026

Do you really need more applications or ๐—ฎ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—น๐—ผ๐˜€๐—ถ๐—ป๐—ด ๐˜๐—ผ๐—ผ ๐—บ๐—ฎ๐—ป๐˜† ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐˜€๐˜๐˜‚๐—ฑ๐—ฒ๐—ป๐˜๐˜€ ๐˜†๐—ผ๐˜‚ ๐—ฎ๐—น๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐—ต๐—ฎ๐˜ƒ๐—ฒ?

Thatโ€™s an important question for enrollment teams right now.

๐—ก๐—”๐—–๐—–๐—”๐—ฃ/๐—–๐—–๐—–๐—จ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—ฟ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต found that cost is a major reason students disengage from Christian colleges. But thereโ€™s an interesting disconnect: 45% of enrolled students said their financial aid offer was better than they expected, while 58% said their Christian college offered a better aid package than other schools they considered.

In other words, ๐˜€๐—ผ๐—บ๐—ฒ ๐˜€๐˜๐˜‚๐—ฑ๐—ฒ๐—ป๐˜๐˜€ ๐—บ๐—ฎ๐˜† ๐—ฏ๐—ฒ ๐˜„๐—ฎ๐—น๐—ธ๐—ถ๐—ป๐—ด ๐—ฎ๐˜„๐—ฎ๐˜† ๐—ฏ๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ๐˜† ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ ๐˜„๐—ต๐—ฎ๐˜ ๐—ฐ๐—ผ๐—น๐—น๐—ฒ๐—ด๐—ฒ ๐˜„๐—ถ๐—น๐—น ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐—ฐ๐—ผ๐˜€๐˜.

Thatโ€™s why ๐—ฒ๐—ป๐—ฟ๐—ผ๐—น๐—น๐—บ๐—ฒ๐—ป๐˜ ๐˜†๐—ถ๐—ฒ๐—น๐—ฑ ๐—ถ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜ deserves as much attention as top-of-funnel growth.

The opportunity is to reduce friction, communicate financial realities sooner, identify the students showing the strongest intent, and make it easier for them to take the next step.

I unpack that strategy in this article: ๐˜š๐˜ต๐˜ฐ๐˜ฑ ๐˜Š๐˜ฉ๐˜ข๐˜ด๐˜ช๐˜ฏ๐˜จ ๐˜”๐˜ฐ๐˜ณ๐˜ฆ ๐˜ˆ๐˜ฑ๐˜ฑ๐˜ญ๐˜ช๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด: ๐˜๐˜ฐ๐˜ค๐˜ถ๐˜ด ๐˜ฐ๐˜ฏ ๐˜Œ๐˜ฏ๐˜ณ๐˜ฐ๐˜ญ๐˜ญ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜ ๐˜ช๐˜ฆ๐˜ญ๐˜ฅ ๐˜๐˜ฎ๐˜ฑ๐˜ณ๐˜ฐ๐˜ท๐˜ฆ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต

๐Ÿ‘‰ https://www.caylor-solutions.com/enrollment-yield-improvement/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Stop%20Chasing%20More%20Applications%3A%20Focus%20on%20Enrollment%20Yield%20Improvement

Enrollment yield improvement starts with reducing friction, accelerating financial clarity, and converting more high-probability students already in your funnel.

College marketing teams can spend a lot of energy moving from one campaign to the next.But a campaign can only do so muc...
08/31/2026

College marketing teams can spend a lot of energy moving from one campaign to the next.

But a campaign can only do so much if your website, messaging, admissions process, and student experience are telling different stories.

Mission-Fit Marketingโ„ข creates alignment around the students your institution is uniquely equipped to serve.

That takes consistency, honest storytelling, and patience.

This article looks at why ๐— ๐—ถ๐˜€๐˜€๐—ถ๐—ผ๐—ป-๐—™๐—ถ๐˜ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐˜€๐—ต๐—ฎ๐—ฝ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—น๐—ผ๐—ป๐—ด-๐˜๐—ฒ๐—ฟ๐—บ ๐—ฒ๐—ป๐—ฟ๐—ผ๐—น๐—น๐—บ๐—ฒ๐—ป๐˜ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†, how long it takes to see results, and what success really looks like.

Read more: https://www.caylor-solutions.com/mission-fit-marketing-long-term-strategy/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Why%20Mission-Fit%20Marketing%20Is%20a%20Long-Term%20Strategy%2C%20Not%20a%20Campaign

Mission-Fit Marketing aligns mission, messaging, content, and enrollment around attracting students who are most likely to thrive. See how.

What can higher education communications teams learn from the newsroom?A lot.In Episode 255 of ๐˜›๐˜ฉ๐˜ฆ ๐˜๐˜ช๐˜จ๐˜ฉ๐˜ฆ๐˜ณ ๐˜Œ๐˜ฅ ๐˜”๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต๐˜ฆ๐˜ณ, D...
08/27/2026

What can higher education communications teams learn from the newsroom?

A lot.

In Episode 255 of ๐˜›๐˜ฉ๐˜ฆ ๐˜๐˜ช๐˜จ๐˜ฉ๐˜ฆ๐˜ณ ๐˜Œ๐˜ฅ ๐˜”๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต๐˜ฆ๐˜ณ, Dave Murray, Associate Vice President for Marketing and Communications at Ferris State University, explains why colleges should move beyond traditional press releases and start producing timely, human-centered stories that journalists and audiences can actually use.

In this recap, we explore Daveโ€™s approach to stronger headlines, compelling leads, better photography, consistent publishing, media relationships, and reputation building.

His advice is simple: get out from behind your desk, find the people and moments that make your institution meaningful, and start telling stories that make people care.

Read the full recap: https://www.caylor-solutions.com/higher-education-press-release-strategy/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Build%20a%20Higher%20Education%20Press%20Release%20Strategy%20Like%20a%20Higher%20Ed%20Newsroom

Rethink your higher education press release strategy with newsroom-style storytelling that earns media attention, strengthens reputation, and supports enrollment.

Your ๐—ฎ๐—น๐˜‚๐—บ๐—ป๐—ถ may be willing to support your college even when they are not ready to make a donation.They might mentor a s...
08/24/2026

Your ๐—ฎ๐—น๐˜‚๐—บ๐—ป๐—ถ may be willing to support your college even when they are not ready to make a donation.

They might mentor a student, speak to a class, attend a campus event, join a career panel, pray for students, or answer questions from a prospective family.

Each of those contributions strengthens the relationship.

They can also help future students understand the real value of the college experience.

This article explores how colleges can ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ ๐—ฎ๐—น๐˜‚๐—บ๐—ป๐—ถ ๐—ฎ๐—ฑ๐˜ƒ๐—ผ๐—ฐ๐—ฎ๐—ฐ๐˜† ๐—ณ๐—ผ๐—ฟ ๐—ฟ๐—ฒ๐—ฐ๐—ฟ๐˜‚๐—ถ๐˜๐—บ๐—ฒ๐—ป๐˜ by beginning with ๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ฒ๐—ฎ๐—ป๐—ถ๐—ป๐—ด๐—ณ๐˜‚๐—น ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ถ๐—ฐ๐—ถ๐—ฝ๐—ฎ๐˜๐—ถ๐—ผ๐—ป.

Read the full article: https://www.caylor-solutions.com/alumni-advocacy-for-recruitment/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Alumni%20Advocacy%20for%20Recruitment%3A%20Why%20the%20First%20Ask%20Should%20Not%20Be%20a%20Donation

Build alumni advocacy for recruitment through mentoring, speaking, events, and relationships before financial asks.

Artificial intelligence is changing higher education marketing.But the goal shouldn't be to automate more conversations....
08/24/2026

Artificial intelligence is changing higher education marketing.

But the goal shouldn't be to automate more conversations.

It should be to create better ones.

In this article, I introduce a framework I call ๐— ๐—ถ๐˜€๐˜€๐—ถ๐—ผ๐—ป-๐—™๐—ถ๐˜ ๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป.

Instead of using AI simply to increase applications, I believe colleges should use it to help prospective students determine whether their institution truly aligns with their goals, values, and aspirations.

The article includes practical examples, ethical considerations, and actionable ideas for marketing and enrollment teams that want to use AI without losing the authentic relationships that make their institution unique.

I'd love for you to read it and let me know what you think.

๐Ÿ‘‰ Read the full article: https://www.caylor-solutions.com/ai-personalization-in-higher-ed-marketing/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=AI%20Personalization%20in%20Higher%20Education%20Marketing%3A%20A%20Mission-Fit%20Guide

Learn how AI personalization in higher education marketing helps colleges attract mission-fit students while building trust and improving enrollment.

Before students inquire, apply, or visit campus, they are already forming impressions about your institution.In this epi...
08/20/2026

Before students inquire, apply, or visit campus, they are already forming impressions about your institution.

In this episode recap, James Steen of Houston Christian University explains how HCU is using digital billboards in local high schools, guaranteed-admission partnerships, targeted scholarship promotions, and funnel metrics to ๐—ฟ๐—ฒ๐—ฎ๐—ฐ๐—ต ๐˜€๐˜๐˜‚๐—ฑ๐—ฒ๐—ป๐˜๐˜€ ๐—ฏ๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ๐˜† ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐—น๐—น๐˜† ๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฐ๐—ฟ๐˜‚๐—ถ๐˜๐—บ๐—ฒ๐—ป๐˜ ๐—ฝ๐—ฟ๐—ผ๐—ฐ๐—ฒ๐˜€๐˜€.

This is a practical look at what ๐—ฒ๐—ป๐—ฟ๐—ผ๐—น๐—น๐—บ๐—ฒ๐—ป๐˜ ๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป can mean for colleges and universities willing to experiment, measure, and adjust.

Read the full recap: https://www.caylor-solutions.com/enrollment-innovation/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Enrollment%20Innovation%20Before%20the%20Funnel%3A%20Reaching%20Students%20Where%20They%20Already%20Are

Discover how Houston Christian University uses enrollment innovation, digital high school billboards, and direct admission to reach students before the funnel.

Colleges and universities have invested heavily in digital advertisingโ€”but what happens when digital becomes more crowde...
08/20/2026

Colleges and universities have invested heavily in digital advertisingโ€”but what happens when digital becomes more crowded, more automated, and less predictable?

In this episode recap of ๐˜›๐˜ฉ๐˜ฆ ๐˜๐˜ช๐˜จ๐˜ฉ๐˜ฆ๐˜ณ ๐˜Œ๐˜ฅ ๐˜”๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต๐˜ฆ๐˜ณ podcast, Harrison โ€œSoupโ€ Campbell, Chief Growth Officer at NextGrad, makes the case for ๐—ฑ๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ณ๐˜†๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ต๐—ถ๐—ด๐—ต๐—ฒ๐—ฟ ๐—ฒ๐—ฑ๐˜‚๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ฑ๐˜ƒ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ถ๐—ป๐—ด ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†.

Soup explains why institutions should begin building awareness before students enter the traditional funnel and how in-school media can place college brands in front of real students while they are already thinking about their futures.

Digital advertising is still important. But it works better when students already know who you are.

Read the full podcast recap: https://www.caylor-solutions.com/higher-education-advertising-strategy/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Real%20Eyeballs%20in%20an%20Automated%20World%3A%20Diversifying%20Your%20Higher%20Education%20Advertising%20Strategy

Build a stronger higher education advertising strategy by combining digital campaigns with in-school media that reaches real students before the funnel.

More inquiries can feel like progress.But when those students rarely apply, deposit, or arrive on campus, the larger fun...
08/17/2026

More inquiries can feel like progress.

But when those students rarely apply, deposit, or arrive on campus, the larger funnel creates more work without creating ๐˜€๐˜‚๐˜€๐˜๐—ฎ๐—ถ๐—ป๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ฒ๐—ป๐—ฟ๐—ผ๐—น๐—น๐—บ๐—ฒ๐—ป๐˜ ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต.

A ๐—บ๐—ถ๐˜€๐˜€๐—ถ๐—ผ๐—ป-๐—ณ๐—ถ๐˜ ๐—ฒ๐—ป๐—ฟ๐—ผ๐—น๐—น๐—บ๐—ฒ๐—ป๐˜ ๐—ณ๐˜‚๐—ป๐—ป๐—ฒ๐—น focuses on attracting students who understand your institution, value what makes it different, and have a realistic path toward enrollment and success.

This article explains how to rethink lead quality and which enrollment metrics can help your team make better decisions.

Read the article: https://www.caylor-solutions.com/mission-fit-enrollment-funnel/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Mission-Fit%20Enrollment%20Funnel%3A%20Rethinking%20Lead%20Quality%20in%20Higher%20Education

Build a mission-fit enrollment funnel that values student alignment, conversion, yield, and retention over raw inquiry volume.

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Indianapolis, IN
46037

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Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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(317) 985-7375

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