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Caylor Solutions

Name: Caylor Solutions
Address: Indianapolis, IN, 46037, US
Telephone: (317) 985-7375
Price range: $$

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital

10/15/2026

Your president, dean, or provost may be one of your institution’s most underused marketing channels.

In this episode of 𝘛𝘩𝘦 𝘏𝘪𝘨𝘩𝘦𝘳 𝘌𝘥 𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳 Podcast, Jerra Toms shares how 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗳𝗼𝗿 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 can strengthen trust, expand institutional visibility, and create stronger connections with students, alumni, donors, and industry partners.

The key? Start small. Build a strong LinkedIn profile, post consistently, and turn the leadership moments already on the calendar into authentic content worth sharing.

Read the recap: https://www.caylor-solutions.com/personal-branding-for-higher-ed-leaders/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Personal%20Branding%20for%20Higher%20Ed%20Leaders

Learn how personal branding for higher ed leaders can strengthen institutional trust, expand reach on LinkedIn, and build stronger connections with key audiences.

10/15/2026

As traditional student search opportunities shrink, colleges and universities need to rethink how they build enrollment pipelines.

In this episode recap of 𝘛𝘩𝘦 𝘏𝘪𝘨𝘩𝘦𝘳 𝘌𝘥 𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳 podcast, Dr. Donald Egle explains why 𝗺𝗶𝘀𝘀𝗶𝗼𝗻-𝗳𝗶𝘁 𝘀𝘁𝘂𝗱𝗲𝗻𝘁 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 is less about finding more names and more about finding the right students—and building meaningful relationships with them over time.

We dig into how institutions can identify the communities where mission-fit students already gather, become trusted partners instead of one-time recruiters, and create enrollment strategies that work across a multi-year student journey.

If your enrollment strategy still depends heavily on volume, this conversation offers a different way forward.

Read the full recap:

Discover how mission-fit student recruitment can help colleges move beyond shrinking name buys, find the right students, and build stronger enrollment pipelines through long-term, trust-based relationships.

10/15/2026

When your institution is under pressure, how do you know whether to push forward, bring people along, or pause?

That’s one of the big questions we explored with Dr. Todd J. Williams, President and CEO of Cairn University.

After 18 years in the president’s chair, Todd has learned that 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝗰𝗵𝗮𝗻𝗴𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 isn’t about applying the same 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 formula every time. It’s about reading the situation, understanding your people, building trust, and knowing what the moment actually requires.

In this recap, we break down his practical “push, pull, or pause” framework and why resisting the tyranny of the urgent can lead to 𝗯𝗲𝘁𝘁𝗲𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀.

Read more: https://www.caylor-solutions.com/higher-ed-change-management-wisdom/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Higher%20Ed%20Change%20Management%3A%20When%20to%20Push%2C%20Pull%2C%20or%20Pause

Discover a practical higher ed change management framework for knowing when to push, pull, or pause while leading through institutional change.

10/13/2026

𝗔𝗱𝘂𝗹𝘁 𝗮𝗻𝗱 𝗴𝗿𝗮𝗱𝘂𝗮𝘁𝗲 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 are often balancing careers, families, finances, and a long list of responsibilities.

That changes the way colleges need to market to them.

𝗠𝗶𝘀𝘀𝗶𝗼𝗻-𝗳𝗶𝘁 𝗮𝗱𝘂𝗹𝘁 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 starts by understanding what these students are trying to accomplish, what might keep them from enrolling, and what they need to trust your institution with their time and money.

Clear outcomes matter.
Flexibility matters.
Relevant student stories matter.
And so does making the enrollment process easier for someone whose life is already full.

In this post, I explore how 𝗠𝗶𝘀𝘀𝗶𝗼𝗻-𝗙𝗶𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 applies to adult and graduate enrollment, from messaging and motivation to the channels that can help you reach the right students.

👉 Read the full post: https://www.caylor-solutions.com/mission-fit-adult-enrollment/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Mission-Fit%20Adult%20Enrollment%3A%20How%20to%20Reach%20the%20Right%20Adult%20and%20Graduate%20Students

Mission-fit adult enrollment starts with clarity, relevance, and trust. Learn how to reach adult and graduate students more effectively.

10/12/2026

Prospective students aren't only choosing a major.

They're choosing the people they will learn from.

That makes faculty an important part of your enrollment story.

In this post, I share practical ways colleges can 𝗯𝗿𝗶𝗻𝗴 𝗳𝗮𝗰𝘂𝗹𝘁𝘆 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 into websites, videos, email, social content, and recruitment events without asking professors to become marketers.

The goal is simple: 𝗵𝗲𝗹𝗽 𝗺𝗶𝘀𝘀𝗶𝗼𝗻-𝗳𝗶𝘁 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝘀𝗲𝗲 𝘁𝗵𝗲 𝗮𝗰𝗮𝗱𝗲𝗺𝗶𝗰 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗺𝗼𝗿𝗲 𝗰𝗹𝗲𝗮𝗿𝗹𝘆.

Read the full post: https://www.caylor-solutions.com/faculty-voice-in-enrollment/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Mission-Fit%20Marketing%20and%20Faculty%20Voice%20in%20Enrollment

Faculty voice in enrollment marketing builds trust, academic credibility, and stronger connections with mission-fit students.

10/12/2026

More impressions will not fix a confusing message.

A student can recognize your college’s name and still have no idea why it belongs on their list. A parent can visit your website and leave without understanding cost. A prospective student can see five campaigns and still be unable to describe what makes you different.

Visibility gets your institution seen. Clarity helps mission-fit students recognize why it may be right for them.

Here is how colleges can reduce confusion and 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗷𝗼𝘂𝗿𝗻𝗲𝘆: https://www.caylor-solutions.com/higher-ed-marketing-clarity/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Higher%20Ed%20Marketing%20Clarity%3A%20Why%20More%20Reach%20Is%20Not%20Always%20the%20Answer

Learn why higher ed marketing clarity matters more than reach—and how private colleges can reduce confusion, build trust, and attract mission-fit students.

10/08/2026

Ever feel like your college is under pressure to match the brand-driven campaigns of major universities?

We’re taking a look back at this post to explore a more strategic path forward. Instead of prioritizing 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 at the expense of your budget, learn how a 𝗹𝗲𝗮𝗱-𝗳𝗶𝗿𝘀𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 can help you stretch your marketing dollars further and produce organic brand awareness.

Read the full post: https://www.caylor-solutions.com/brand-awareness-strategy-small-colleges/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Brand%20Awareness%20on%20a%20Budget%3A%20A%20Smarter%20Strategy%20for%20Small%20Colleges

Small colleges can’t afford to waste budget. Learn how to build brand awareness organically—by prioritizing lead generation and smart content.

10/08/2026

Good leadership gets harder when your team is stretched thin.

That is one reason I appreciated my conversation with Greg Aden of Aden Leadership.

We talked about 𝘀𝗲𝗿𝘃𝗮𝗻𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, accountability, difficult conversations, and the difference between simply expecting something from your team and actually reaching an agreement together.

Greg's advice was practical: stay curious, make time for people, honor your word, and prepare for the conversations that matter.

I gathered some of my biggest takeaways from our conversation here:
👉 https://www.caylor-solutions.com/servant-leadership-in-higher-education/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Servant%20Leadership%20in%20Higher%20Education

Servant leadership in higher education starts with curiosity, empathy, alignment, and accountability. Greg Aden shares practical advice.

10/05/2026

Students are changing the college search process, and some of our traditional enrollment practices are struggling to keep up.

The 𝗘𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗥𝗲𝗽𝗼𝗿𝘁 found that 53% of students take a major enrollment action before directly interacting with a college.

It also found that 63% become less interested when outreach feels generic.

Add AI, anonymous research, social media, websites, peer recommendations, and human admissions conversations to the mix, and the student journey looks very different from the traditional funnel many of us learned.

This article looks at how colleges can connect those pieces into a more thoughtful enrollment experience built around relevance, trust, and mission fit.

Read more: https://www.caylor-solutions.com/future-proof-enrollment-marketing-strategy/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=The%20New%20Rules%20of%20Enrollment%3A%20Future-Proofing%20Your%20Enrollment%20Marketing%20Strategy

Future-proof your enrollment marketing strategy with insights on stealth students, personalization, AI, and human connection.

Address

Indianapolis, IN
46037

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

(317) 985-7375

Website

http://www.caylor-solutions.com/, http://www.twitter.com/bartcaylor

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