09/08/2026
Marketing is science, not guesswork. Numbers, design, and strategy all matter, but the core of it is math: spend a dollar to generate a dollar, and the return should be more than one back.
Multifamily has run for years on a different model. Buy the lead, close the lead, repeat. One report, five vendors, and that was the whole strategy.
Andy Medley made that case on the latest episode of Multifamily Media Network's Optimized! with Janet Rosseth: operators want control now, owning the ad spend and building a real conversion strategy instead of just buying leads. He points to operators like Jennifer Jacox of StuartCo. as an example, where making that shift is where the acquisition cost improvements start to show up.
🎧 Watch the full episode of Optimized!
YouTube: https://lnkd.in/gwzZPxuE
Spotify: https://lnkd.in/geqMrs-7
Apple: https://lnkd.in/gF2Mc9iE